Baby Scale Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Baby Scale sales on Amazon US totaled 26,900 units in July 2026 (▲ 8.5% vs. the prior month), generating an estimated $1,066,373 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 85.9% of unit volume and 82.0% of revenue, while a typical listing is priced at $91.14. The keyword itself pulled 28,922 Amazon queries over the same period (▲ 6.3% MoM).
Zooming out to the 12-month window ending July 2026, the baby scale Top 50 moved 237,800 units and $9,954,368 in cumulative sales — an average of 19,817 units and $829,531 per month. Monthly throughput topped out at 26,900 units in July 2026 and dipped to 11,400 in May 2026, leaving the latest reading 38.3% higher than August 2025.
Baby Scale Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
26.9K
▲ 8.5% MoM
Monthly Revenue 2026/07
$1.1M
▲ 1.3% MoM
Top 10 Market Share 2026/07
85.9%
Baby Scale Market Share & Sales Concentration on Amazon US — July 2026
The most-sold baby scale listing on Amazon US in July 2026 is ASIN B0CDX3MPTQ (Brand: Ovutek), which sold 10,000 units at $36.99 apiece — equal to 37.2% of every unit tracked in this report and 3.3× the volume of the No. 2 listing.
The Top 10 ASINs account for 23,100 units and $874,038 in July 2026 — 85.9% of unit volume and 82.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Baby Scale' on Amazon
July 2026
Is 85.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0CDX3MPTQ
Ovutek Bathroom Scales Digital Weight 450lb, Most Accurate to 0.05lb | Extra LED Display with Large Clear Numbers for Body Weighting, Baby, Pet, Elderly Home Use, Sturdy and Durable Base Machine
10K
▲ 0.0%vs. prior month
$352.2K
latest month
12-month trend
B0BX29HFKC
GROWNSY Digital Baby Scale & Pet Scale Up to 330 lbs, White | Accurate Weighing, 330 lb Capacity, Hold Function, 27" Height Measurement, LED Display, 5 Weighing Units
3K
▲ 0.0%vs. prior month
$119.4K
latest month
12-month trend
B0CHRT19Q5
Ovutek Bathroom Scale for Body Weight, 5mm Tempered Glass, 400lb | Highly Accurate Digital Weighing Machine for Families, Space Saving, LED Display, Batteries Included, Compact Size, Pink
3K
▲ 50.0%vs. prior month
$54K
latest month
12-month trend
B09XMXMGMK
Wyze Smart Scale X Digital Bathroom Scale for Body Weight and Fat (Black) | BMI Muscle Mass Body Composition Scale, ITO Glass, Baby/Pet/Luggage Modes, Batteries Included, Syncs with Fitness Apps
2K
▲ 0.0%vs. prior month
$76.1K
latest month
12-month trend
B00QHK99CC
Beurer BY80 Digital Baby Scale, Infant Scale for Weighing in Pounds, Ounces, or Kilograms up to 44 lbs with Hold Function, Pet Scale for Cats and Dogs Analysis
1K
▲ 0.0%vs. prior month
$43.2K
latest month
12-month trend
B0C3JJQ9TN
Withings Body Smart - Accurate Scale for Body Weight and Fat Percentage, Body Composition Wi-Fi and Bluetooth Weight Scale, Baby Weight Scale, Smart Scale Apple Health Compatible, Bathroom Scale
1K
▲ 0.0%vs. prior month
$124.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Baby Scale Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Ovutek is the best-performing baby scale brand in July 2026, moving 13,000 units across 2 ASINs for 56.3% of Top 10 volume. GROWNSY follows with 3,000 units (13.0%), ahead of WYZE on 2,000 units (8.7%).
With 9 brands splitting the Top 10 and 77.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $27.48 to $39.58, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Ovutek
2 ASINs in Top 10
56.3%
Units
13K
Revenue
$406.2K
Avg. price
$27.48
B0CDX3MPTQ
$36.99·★4.7·5.6K revsOvutek Bathroom Scales Digital Weight 450lb, Most Accurate to 0.05lb | Extra LED Display with Large Clear Numbers for Body Weighting, Baby, Pet, Elderly Home Use, Sturdy and Durable Base Machine
Units sold10KB0CHRT19Q5
$17.98·★4.6·9.3K revsOvutek Bathroom Scale for Body Weight, 5mm Tempered Glass, 400lb | Highly Accurate Digital Weighing Machine for Families, Space Saving, LED Display, Batteries Included, Compact Size, Pink
Units sold3K
GROWNSY
1 ASIN in Top 10
13.0%
Units
3K
Revenue
$119.4K
Avg. price
$39.58
B0BX29HFKC
$39.58·★4.3·1.7K revsGROWNSY Digital Baby Scale & Pet Scale Up to 330 lbs, White | Accurate Weighing, 330 lb Capacity, Hold Function, 27" Height Measurement, LED Display, 5 Weighing Units
Units sold3K
WYZE
1 ASIN in Top 10
8.7%
Units
2K
Revenue
$76.1K
Avg. price
$32.53
B09XMXMGMK
$32.53·★4.2·2.6K revsWyze Smart Scale X Digital Bathroom Scale for Body Weight and Fat (Black) | BMI Muscle Mass Body Composition Scale, ITO Glass, Baby/Pet/Luggage Modes, Batteries Included, Syncs with Fitness Apps
Units sold2K
Trending Baby Scale Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B000296LRK booked 600 units at $19.49, with ▲ 100.0% MoM change. On the growth side, B0DFPZ53MQ leads positive momentum with ▲ 300.0% MoM growth on 200 units, with B08NXYJWMB close behind at ▲ 100.0% MoM on 400 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B000296LRK
Learning Resources Primary Bucket Balance | Teaching Scale, Balance Toys for Kids, Math Games, STEM Manipulatives for Preschoolers, Educational Scale Game
Price
$19.49
Rating
4.6
Reviews
2.2K
Latest month sales
B0DFPZ53MQ
NUTRI FIT Scale for Body Weight & Fat Digital Bathroom Smart Scale Sync App | Scan Body Composition, Bluetooth Sync, Backlit Display, Max 400lb, 0.1lb Steps, Scale for BMI Muscle, Health Track, Baby Mode
Price
$12.99
Rating
4.5
Reviews
1.5K
Latest month sales
B08NXYJWMB
Greater Goods Digital Baby Scale for Infants & Toddlers, Non-Connected | Digital Newborn Scale with Removable Tray, 2-in-1 Design, Hold for Wiggly Babies, Quick Tare, 0.1oz Accuracy, 66lb Capacity
Unlock to view ASIN details and product titles
Price
$46.50
Rating
4.4
Reviews
1.3K
Latest month sales
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