Baby High Chair Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Baby High Chair sales on Amazon US totaled 73,000 units in July 2026 (▼ 19.0% vs. the prior month), generating an estimated $4,773,255 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 60.3% of unit volume and 42.6% of revenue, while a typical listing is priced at $86.60. The keyword itself pulled 61,083 Amazon queries over the same period (▲ 6.1% MoM).
Zooming out to the 12-month window ending July 2026, the baby high chair Top 50 moved 800,600 units and $54,769,036 in cumulative sales — an average of 66,717 units and $4,564,086 per month. Monthly throughput topped out at 89,800 units in June 2026 and dipped to 37,450 in May 2026, leaving the latest reading 7.7% higher than August 2025.
Baby High Chair Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
73K
▼ 19.0% MoM
Monthly Revenue 2026/07
$4.8M
▼ 35.7% MoM
Top 10 Market Share 2026/07
60.3%
Baby High Chair Market Share & Sales Concentration on Amazon US — July 2026
The most-sold baby high chair listing on Amazon US in July 2026 is ASIN B0CZCX792S (Brand: Bright Starts), which sold 10,000 units at $21.99 apiece — equal to 13.7% of every unit tracked in this report and 25% ahead of the No. 2 listing.
The Top 10 ASINs account for 44,000 units and $2,034,970 in July 2026 — 60.3% of unit volume and 42.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Baby High Chair' on Amazon
July 2026
Is 60.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0CZCX792S
Bright Starts Pop ‘N Sit Portable Booster Seat, 3-in-1 Floor Seat, Travel High Chair & Toddler Booster with Feeding Tray, Indoor/Outdoor, Grey, 6 Months–3 Years
10K
▲ 0.0%vs. prior month
$222.5K
latest month
12-month trend
B0BDRGTVV2
Graco TurboBooster 2.0 Highback Booster Car Seat, Declan
8K
▼ 20.0%vs. prior month
$511.3K
latest month
12-month trend
B08PDPK1JS
Ingenuity Keep Cozy 3-in-1 Grow with Me Vibrating Baby Bouncer, Seat & Infant to Toddler Rocker, Vibrations & -Toy Bar, 0-30 Months Up to 40 lbs (Weaver)
7K
▲ 0.0%vs. prior month
$363K
latest month
12-month trend
B07LBGGYGQ
Ingenuity SmartClean Toddler Booster Seat for Kitchen Chair – Lightweight for on-the-go, Easy-Clean, 3-Point Harness Strap – Booster Seat for Dining Table, Slate
5K
▼ 28.6%vs. prior month
$146.1K
latest month
12-month trend
B09DLGM21Q
Fisher-Price Portable Baby Chair Sit-Me-Up Floor Seat with Developmental Toys & Machine Washable Seat Pad, Rainbow Showers
4K
▲ 0.0%vs. prior month
$182.3K
latest month
12-month trend
B0BS24CDQQ
Ingenuity Baby Base 2-in-1 Booster Feeding and Floor Seat with Self-Storing Tray - Mist
2K
▼ 33.3%vs. prior month
$80K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Baby High Chair Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Ingenuity is the best-performing baby high chair brand in July 2026, moving 14,000 units across 3 ASINs for 31.8% of Top 10 volume. Bright Starts follows with 10,000 units (22.7%), ahead of Graco on 10,000 units (22.7%).
With 7 brands splitting the Top 10 and 77.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $21.99 to $84.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Ingenuity
3 ASINs in Top 10
31.8%
Units
14K
Revenue
$589K
Avg. price
$43.32
B08PDPK1JS
$59.99·★4.6·14K revsIngenuity Keep Cozy 3-in-1 Grow with Me Vibrating Baby Bouncer, Seat & Infant to Toddler Rocker, Vibrations & -Toy Bar, 0-30 Months Up to 40 lbs (Weaver)
Units sold7KB07LBGGYGQ
$29.99·★4.7·10K revsIngenuity SmartClean Toddler Booster Seat for Kitchen Chair – Lightweight for on-the-go, Easy-Clean, 3-Point Harness Strap – Booster Seat for Dining Table, Slate
Units sold5KB0BS24CDQQ
$39.99·★4.7·21.1K revsIngenuity Baby Base 2-in-1 Booster Feeding and Floor Seat with Self-Storing Tray - Mist
Units sold2K
Bright Starts
1 ASIN in Top 10
22.7%
Units
10K
Revenue
$222.5K
Avg. price
$21.99
B0CZCX792S
$21.99·★4.6·10.6K revsBright Starts Pop ‘N Sit Portable Booster Seat, 3-in-1 Floor Seat, Travel High Chair & Toddler Booster with Feeding Tray, Indoor/Outdoor, Grey, 6 Months–3 Years
Units sold10K
Graco
2 ASINs in Top 10
22.7%
Units
10K
Revenue
$698.3K
Avg. price
$84.99
B0BDRGTVV2
$69.99·★4.7·5K revsGraco TurboBooster 2.0 Highback Booster Car Seat, Declan
Units sold8KB00PTL13LA
$99.99·★4.7·27.1K revsGraco® Slim Snacker High Chair, Ultra Slim, Fast-Folding, Multiple Recline Positions, Comfortable Feeding, Whisk
Units sold2K
Trending Baby High Chair Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0C8132FTB booked 2K units at $32.26, with ▲ 0.0% MoM change. On the growth side, B0FQ4788ND leads positive momentum with ▲ 233.3% MoM growth on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0C8132FTB
Hook-On High Chairs - Portable & Foldable for Babies 6-36 Months, Family & Travel Use with Carry Bag (Grey)
Price
$32.26
Rating
4.6
Reviews
1.6K
Latest month sales
B0DM6NB9YW
Chicco Zest LE 4-in-1 Folding High Chair, Baby Chair, Youth Stool | Chicco Zest 4-in-1 foldable high chair in Chai, wipeable seat pad, BPA-free removable tray, 5-point harness, up to 60 lbs
Price
$99.99
Rating
4.5
Reviews
259
Latest month sales
B0FQ4788ND
Baby High Chair for 6 Months+, Foldable High Chairs for Babies and Toddlers, Convertible High Chair, Adjustable Tray & Footrest, Portable High Chair & Easy to Clean(Grey with Wood Grain)
Unlock to view ASIN details and product titles
Price
$64.99
Rating
4.3
Reviews
183
Latest month sales
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