Baby Dove Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Baby Dove sales on Amazon US totaled 416,100 units in July 2026 (▼ 12.6% vs. the prior month), generating an estimated $5,985,837 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 48.1% of unit volume and 40.8% of revenue, while a typical listing is priced at $15.76. The keyword itself pulled 16,168 Amazon queries over the same period (▼ 4.7% MoM).
Zooming out to the 12-month window ending July 2026, the baby dove Top 50 moved 4,490,200 units and $65,748,686 in cumulative sales — an average of 374,183 units and $5,479,057 per month. Monthly throughput topped out at 476,000 units in June 2026 and dipped to 236,050 in May 2026, leaving the latest reading 17.0% higher than August 2025.
Baby Dove Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
416.1K
▼ 12.6% MoM
Monthly Revenue 2026/07
$6M
▼ 11.8% MoM
Top 10 Market Share 2026/07
48.1%
Baby Dove Market Share & Sales Concentration on Amazon US — July 2026
The most-sold baby dove listing on Amazon US in July 2026 is ASIN B08QRT84WJ (Brand: HUGGIES), which sold 50,000 units at $11.49 apiece — equal to 12.0% of every unit tracked in this report and 25% ahead of the No. 2 listing.
The Top 10 ASINs account for 200,000 units and $2,439,400 in July 2026 — 48.1% of unit volume and 40.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Baby Dove' on Amazon
July 2026
Is 48.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B08QRT84WJ
HUGGIES Natural Care Sensitive Baby Wipes, Unscented, 6 Packs, 288 Wipes | Fragrance Free, Gentle Clean, Hypoallergenic, Dermatologist Tested, No Harsh Irritants, 1-Handed Dispensing
50K
▲ 0.0%vs. prior month
$566.5K
latest month
12-month trend
B0009STDJW
Johnson's Baby Powder with Cornstarch, Aloe & Vitamin E, 15 oz | Hypoallergenic, No Added Parabens & Dyes, Designed for Delicate Skin, For Babies, Kids, & Adults
40K
▲ 0.0%vs. prior month
$198K
latest month
12-month trend
B01C3H4ZTY
Pampers Sensitive Baby Wipes, Clinically Proven, Fragrance Free, Unscented, Water Based, Hypoallergenic Baby Wipes, Multi-Use Wipe, Hand Wipe 504 Total (9X Flip-Top Packs)
20K
▲ 0.0%vs. prior month
$359.4K
latest month
12-month trend
B07D2JMJPS
Johnson's Baby Head-to-Toe Wash & Shampoo, Tear Free, 27.1 fl. oz | Aloe & Vitamin B5, No More Tears Formula, Hypoallergenic, pH Balanced, Safe for Newborns, No Added Parabens, Dyes & Sulfates
20K
▼ 33.3%vs. prior month
$153.6K
latest month
12-month trend
B07NSBTZ22
Aveeno Baby Daily Moisture Body Wash & Shampoo with Oat Extract, 33 fl. oz | 2-in-1 Gentle Bath Wash & Hair Shampoo with Oat Extract, Tear-Free, Hypoallergenic, No Added Parabens, Lightly Scented
20K
▲ 0.0%vs. prior month
$389.4K
latest month
12-month trend
B004L5JCZ4
Aveeno Baby Daily Moisture Wash & Shampoo, Tear-Free, 18 fl. oz | 2-in-1 Baby Wash and Hair Shampoo with Oat Extract, for Sensitive Skin and Hair, No Added Parabens
10K
▲ 0.0%vs. prior month
$126.7K
latest month
12-month trend
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Best Baby Dove Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Johnson's Baby is the best-performing baby dove brand in July 2026, moving 70,000 units across 3 ASINs for 35.0% of Top 10 volume. HUGGIES follows with 50,000 units (25.0%), ahead of Aveeno Baby on 40,000 units (20.0%).
With 6 brands splitting the Top 10 and 80.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.59 to $17.69, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Johnson's Baby
3 ASINs in Top 10
35.0%
Units
70K
Revenue
$480K
Avg. price
$8.59
B0009STDJW
$4.98·★4.8·20.3K revsJohnson's Baby Powder with Cornstarch, Aloe & Vitamin E, 15 oz | Hypoallergenic, No Added Parabens & Dyes, Designed for Delicate Skin, For Babies, Kids, & Adults
Units sold40KB07D2JMJPS
$7.68·★4.7·33.9K revsJohnson's Baby Head-to-Toe Wash & Shampoo, Tear Free, 27.1 fl. oz | Aloe & Vitamin B5, No More Tears Formula, Hypoallergenic, pH Balanced, Safe for Newborns, No Added Parabens, Dyes & Sulfates
Units sold20KB07DGPGR56
$13.12·★4.8·14.2K revsJohnson's Baby Sleepy Time Gift Set, 3 Items | Bedtime Bath, Bedtime Lotion, & Calming Shampoo Gift Set with NaturalCalm Aromas
Units sold10K
HUGGIES
1 ASIN in Top 10
25.0%
Units
50K
Revenue
$566.5K
Avg. price
$11.49
B08QRT84WJ
$11.49·★4.8·127.8K revsHUGGIES Natural Care Sensitive Baby Wipes, Unscented, 6 Packs, 288 Wipes | Fragrance Free, Gentle Clean, Hypoallergenic, Dermatologist Tested, No Harsh Irritants, 1-Handed Dispensing
Units sold50K
Aveeno Baby
3 ASINs in Top 10
20.0%
Units
40K
Revenue
$696K
Avg. price
$17.69
B07NSBTZ22
$19.47·★4.8·37.5K revsAveeno Baby Daily Moisture Body Wash & Shampoo with Oat Extract, 33 fl. oz | 2-in-1 Gentle Bath Wash & Hair Shampoo with Oat Extract, Tear-Free, Hypoallergenic, No Added Parabens, Lightly Scented
Units sold20KB004L5JCZ4
$12.62·★4.8·37.5K revsAveeno Baby Daily Moisture Wash & Shampoo, Tear-Free, 18 fl. oz | 2-in-1 Baby Wash and Hair Shampoo with Oat Extract, for Sensitive Skin and Hair, No Added Parabens
Units sold10KB01HI7VY84
$20.99·★4.7·28K revsAveeno Baby Eczema Therapy Nighttime Body Balm, Hypoallergenic, 11 oz | Made with Colloidal Oat & Ceramides, Soothes Dry, Itchy Skin Due to Eczema, HSA/FSA Eligible, No Added Fragrances or Steroids
Units sold10K
Trending Baby Dove Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B01LDZJHAE booked 10K units at $11.96, with ▲ 0.0% MoM change. On the growth side, B015HTJ6F8 leads positive momentum with ▲ 50.0% MoM growth on 6K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01LDZJHAE
The Honest Company Bubble Bath, Hypoallergenic, Lavender Calm, 12 fl oz | Foaming Bubble Bath, 12 Fl Oz. Tear-Free, Hypoallergenic, Naturally Derived, With Aloe. Gentle For Baby's Sensitive Skin.
Price
$11.96
Rating
4.7
Reviews
23.8K
Latest month sales
B07DGPGR56
Johnson's Baby Sleepy Time Gift Set, 3 Items | Bedtime Bath, Bedtime Lotion, & Calming Shampoo Gift Set with NaturalCalm Aromas
Price
$13.12
Rating
4.8
Reviews
14.2K
Latest month sales
B015HTJ6F8
The Honest Company Bubble Bath, Tear-Free, Citrus Vanilla Refresh, 12 fl oz | Foaming Bubble Bath, 12 Fl Oz. Tear-Free, Hypoallergenic, Naturally Derived, With Aloe. Gentle For Baby's Sensitive Skin.
Unlock to view ASIN details and product titles
Price
$11.99
Rating
4.6
Reviews
4.8K
Latest month sales
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