Baby Dish Soap Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Baby Dish Soap sales on Amazon US totaled 482,200 units in July 2026 (▼ 10.8% vs. the prior month), generating an estimated $5,802,608 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 58.1% of unit volume and 60.0% of revenue, while a typical listing is priced at $12.05. The keyword itself pulled 26,236 Amazon queries over the same period (▲ 3.6% MoM).
Zooming out to the 12-month window ending July 2026, the baby dish soap Top 50 moved 5,150,500 units and $62,364,026 in cumulative sales — an average of 429,208 units and $5,197,002 per month. Monthly throughput topped out at 540,700 units in June 2026 and dipped to 310,100 in May 2026, leaving the latest reading 30.4% higher than August 2025.
Baby Dish Soap Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
482.2K
▼ 10.8% MoM
Monthly Revenue 2026/07
$5.8M
▼ 18.1% MoM
Top 10 Market Share 2026/07
58.1%
Baby Dish Soap Market Share & Sales Concentration on Amazon US — July 2026
The most-sold baby dish soap listing on Amazon US in July 2026 is ASIN B0DF1FDKR4 (Brand: Momcozy), which sold 70,000 units at $19.99 apiece — equal to 14.5% of every unit tracked in this report and 40% ahead of the No. 2 listing.
The Top 10 ASINs account for 280,000 units and $3,483,700 in July 2026 — 58.1% of unit volume and 60.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Baby Dish Soap' on Amazon
July 2026
Is 58.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0DF1FDKR4
Momcozy Official Detergent Tablets for Momcozy Bottle Washers, 120 Tablets | Official Tablets for Momcozy DeepClean & KleanPal Bottle Washers, Remove Stubborn Milk Residue and Odor, Safe and Powerful
70K
▼ 22.2%vs. prior month
$1.4M
latest month
12-month trend
B01HJM6AY6
Dawn Platinum Powerwash Dish Spray, Dish Soap, Fresh Scent, 16 Fl Oz
50K
▲ 66.7%vs. prior month
$245.5K
latest month
12-month trend
B0BJYKVLRN
Palmolive Ultra Dishwashing Liquid Dish Soap, Pure + Clear Fragrance Free - 32.5 Fluid Ounce (Packaging may vary) | Hypoallergenic, Cuts Grease, Dishwashing Detergent, Leaves Dishes Sparkling Clean, Tough on Grease, Soft on Hands
40K
▼ 20.0%vs. prior month
$106.8K
latest month
12-month trend
B0G35QW98H
Dawn Platinum Refill Jug Dish Soap, Fresh Rain Scent Liquid Dishwashing Detergent Powerful Dawn Dish Soap for Tough Grease Removal Dishwashing Liquid Value Pack, 51.5 oz (Pack of 2)
20K
▲ 100.0%vs. prior month
$374.2K
latest month
12-month trend
B0F1ZB2ZFF
Dawn Platinum EZ-Squeeze Dish Soap, Dishwashing Liquid, Fresh Rain, 2x18oz Bundle
20K
▼ 33.3%vs. prior month
$159.6K
latest month
12-month trend
B01MECSGOU
Seventh Generation Free & Clear Dishwasher Detergent Packs, 72 Count | Powers away life's toughest messes, made with biobased ingredients. Free & Clear formula with 0% dyes & fragrances.
20K
▼ 50.0%vs. prior month
$460.4K
latest month
12-month trend
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Best Baby Dish Soap Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Dawn is the best-performing baby dish soap brand in July 2026, moving 90,000 units across 3 ASINs for 32.1% of Top 10 volume. Momcozy follows with 70,000 units (25.0%), ahead of Palmolive on 40,000 units (14.3%).
With 7 brands splitting the Top 10 and 71.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $3.99 to $19.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Dawn
3 ASINs in Top 10
32.1%
Units
90K
Revenue
$779.3K
Avg. price
$10.55
B01HJM6AY6
$4.94·★4.8·115.1K revsDawn Platinum Powerwash Dish Spray, Dish Soap, Fresh Scent, 16 Fl Oz
Units sold50KB0G35QW98H
$18.74·★4.8·61.2K revsDawn Platinum Refill Jug Dish Soap, Fresh Rain Scent Liquid Dishwashing Detergent Powerful Dawn Dish Soap for Tough Grease Removal Dishwashing Liquid Value Pack, 51.5 oz (Pack of 2)
Units sold20KB0F1ZB2ZFF
$7.98·★4.9·4.8K revsDawn Platinum EZ-Squeeze Dish Soap, Dishwashing Liquid, Fresh Rain, 2x18oz Bundle
Units sold20K
Momcozy
1 ASIN in Top 10
25.0%
Units
70K
Revenue
$1.4M
Avg. price
$19.99
B0DF1FDKR4
$19.99·★4.9·3.5K revsMomcozy Official Detergent Tablets for Momcozy Bottle Washers, 120 Tablets | Official Tablets for Momcozy DeepClean & KleanPal Bottle Washers, Remove Stubborn Milk Residue and Odor, Safe and Powerful
Units sold70K
Palmolive
1 ASIN in Top 10
14.3%
Units
40K
Revenue
$106.8K
Avg. price
$3.99
B0BJYKVLRN
$3.99·★4.7·6.1K revsPalmolive Ultra Dishwashing Liquid Dish Soap, Pure + Clear Fragrance Free - 32.5 Fluid Ounce (Packaging may vary) | Hypoallergenic, Cuts Grease, Dishwashing Detergent, Leaves Dishes Sparkling Clean, Tough on Grease, Soft on Hands
Units sold40K
Trending Baby Dish Soap Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B000S5S1AI booked 10K units at $4.49, with ▲ 0.0% MoM change. On the growth side, B06X95V1DW leads positive momentum with ▲ 300.0% MoM growth on 4K units, with B0000UTUVU close behind at ▲ 150.0% MoM on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B000S5S1AI
MRS. MEYER'S CLEAN DAY Liquid Dish Soap, Lemon Verbena, 16 fl. Oz
Price
$4.49
Rating
4.8
Reviews
81.3K
Latest month sales
B06X95V1DW
Gain Ultra Bleach Alternative Dishwashing Liquid Dish Soap, Honey Berry Hula, 21.6 fl oz
Price
$2.99
Rating
4.7
Reviews
8.4K
Latest month sales
B0000UTUVU
Mrs. MEYER'S Clean Day, Liquid Dish Soap, Lavender Scent, 16 Ounce
Unlock to view ASIN details and product titles
Price
$2.95
Rating
4.8
Reviews
81.3K
Latest month sales
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