Baby Cereal Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Baby Cereal sales on Amazon US totaled 235,600 units in July 2026 (▲ 5.7% vs. the prior month), generating an estimated $1,865,003 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 50.5% of unit volume and 37.2% of revenue, while a typical listing is priced at $9.93. The keyword itself pulled 19,069 Amazon queries over the same period (▼ 1.5% MoM).
Zooming out to the 12-month window ending July 2026, the baby cereal Top 50 moved 2,483,600 units and $18,959,894 in cumulative sales — an average of 206,967 units and $1,579,991 per month. Monthly throughput topped out at 235,600 units in July 2026 and dipped to 153,800 in May 2026, leaving the latest reading 21.0% higher than August 2025.
Baby Cereal Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
235.6K
▲ 5.7% MoM
Monthly Revenue 2026/07
$1.9M
▲ 3.4% MoM
Top 10 Market Share 2026/07
50.5%
Baby Cereal Market Share & Sales Concentration on Amazon US — July 2026
The most-sold baby cereal listing on Amazon US in July 2026 is ASIN B07CM8J4NC (Brand: Cheerios), which sold 20,000 units at $5.59 apiece — equal to 8.5% of every unit tracked in this report.
The Top 10 ASINs account for 119,000 units and $693,000 in July 2026 — 50.5% of unit volume and 37.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Baby Cereal' on Amazon
July 2026
Is 50.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07CM8J4NC
Cheerios Honey Nut Breakfast Cereal, Heart Healthy, Gluten Free, 27.2 oz
20K
▲ 100.0%vs. prior month
$111.8K
latest month
12-month trend
B08X68PTVG
Cheerios, Heart Healthy Gluten Free Breakfast Cereal, Family Size, 18 oz | 100% Whole Grain Oats, Soluble Fiber for Cholesterol, 34g Whole Grain, 11 Vitamins & Minerals
20K
▲ 100.0%vs. prior month
$84.8K
latest month
12-month trend
B000RYNY5C
Fruity PEBBLES Breakfast Cereal for Kids, Gluten Free, 11 oz Box | Sweetened Puffed Rice With Crunchy Texture And Colorful Pieces, Delivering Bold Flavor In Every Spoonful
10K
▲ 0.0%vs. prior month
$31.7K
latest month
12-month trend
B00DJQ0Z0M
Cascadian Farm Organic Cinnamon Crunch Cereal, Whole Grain, 9.2 oz | Made with Real Cinnamon; No Artificial Flavors; Non-GMO Project Verified and USDA Organic; 17g Whole Grain, 9.2 oz
10K
▲ 0.0%vs. prior month
$43.1K
latest month
12-month trend
B07CMGL95S
Lucky Charms Gluten Free Cereal with Marshmallows, Giant Size, 26.1 oz | Classic Marshmallow Shapes, Giant Size, 19g Whole Grain, Good Source of Calcium, 12 Vitamins & Minerals
10K
▲ 0.0%vs. prior month
$53.7K
latest month
12-month trend
B07CX3GRY1
Cheerios Heart Healthy Gluten Free Breakfast Cereal, Giant Size, 20 oz | 100% Whole Grain Oats, Soluble Fiber for Cholesterol, 34g Whole Grain, 11 Vitamins & Minerals
10K
▲ 0.0%vs. prior month
$49.7K
latest month
12-month trend
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Best Baby Cereal Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Cheerios is the best-performing baby cereal brand in July 2026, moving 60,000 units across 4 ASINs for 50.4% of Top 10 volume. Cascadian Farm follows with 19,000 units (16.0%), ahead of Pebbles on 10,000 units (8.4%).
With 6 brands splitting the Top 10 and 74.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $2.97 to $4.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Cheerios
4 ASINs in Top 10
50.4%
Units
60K
Revenue
$288.8K
Avg. price
$4.87
B07CM8J4NC
$5.59·★4.8·58K revsCheerios Honey Nut Breakfast Cereal, Heart Healthy, Gluten Free, 27.2 oz
Units sold20KB08X68PTVG
$4.47·★4.8·27K revsCheerios, Heart Healthy Gluten Free Breakfast Cereal, Family Size, 18 oz | 100% Whole Grain Oats, Soluble Fiber for Cholesterol, 34g Whole Grain, 11 Vitamins & Minerals
Units sold20KB07CX3GRY1
$4.97·★4.8·27K revsCheerios Heart Healthy Gluten Free Breakfast Cereal, Giant Size, 20 oz | 100% Whole Grain Oats, Soluble Fiber for Cholesterol, 34g Whole Grain, 11 Vitamins & Minerals
Units sold10KB08X6Z354K
$4.47·★4.8·58K revsCheerios Honey Nut Breakfast Cereal, Heart Healthy, Gluten Free, 18.8 oz | Real Honey & Natural Almond Flavor, Can Help Lower Cholesterol, Excellent Source of Vitamin D, 22g Whole Grain per Serving
Units sold10K
Cascadian Farm
2 ASINs in Top 10
16.0%
Units
19K
Revenue
$86.3K
Avg. price
$4.99
B00DJQ0Z0M
$4.99·★4.6·8.6K revsCascadian Farm Organic Cinnamon Crunch Cereal, Whole Grain, 9.2 oz | Made with Real Cinnamon; No Artificial Flavors; Non-GMO Project Verified and USDA Organic; 17g Whole Grain, 9.2 oz
Units sold10KB0DNNH415B
$4.99·★4.5·1.5K revsCascadian Farm, Cereal Mixed Berry No Added Sugar Organic, 12.5 Ounce | 0g Added Sugar, Sweetened with Dried Date Powder, 32g Whole Grain per Serving, Non-GMO Project Verified, USDA Organic
Units sold9K
Pebbles
1 ASIN in Top 10
8.4%
Units
10K
Revenue
$31.7K
Avg. price
$2.97
B000RYNY5C
$2.97·★4.8·15.6K revsFruity PEBBLES Breakfast Cereal for Kids, Gluten Free, 11 oz Box | Sweetened Puffed Rice With Crunchy Texture And Colorful Pieces, Delivering Bold Flavor In Every Spoonful
Units sold10K
Trending Baby Cereal Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B001AS8QPC booked 10K units at $2.97, with ▲ 100.0% MoM change. On the growth side, B07CM8J4NC leads positive momentum with ▲ 100.0% MoM growth on 20K units, with B08X68PTVG close behind at ▲ 100.0% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B001AS8QPC
Trix Breakfast Cereal, 6 Fruity Shapes, 10.7 oz | Whole Grain, Good Source of Calcium, 12 Vitamins and Minerals, Natural Colors
Price
$2.97
Rating
4.7
Reviews
9.6K
Latest month sales
B07CM8J4NC
Cheerios Honey Nut Breakfast Cereal, Heart Healthy, Gluten Free, 27.2 oz
Price
$5.59
Rating
4.8
Reviews
58K
Latest month sales
B08X68PTVG
Cheerios, Heart Healthy Gluten Free Breakfast Cereal, Family Size, 18 oz | 100% Whole Grain Oats, Soluble Fiber for Cholesterol, 34g Whole Grain, 11 Vitamins & Minerals
Unlock to view ASIN details and product titles
Price
$4.47
Rating
4.8
Reviews
27K
Latest month sales
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