Baby Burp Cloths Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Baby Burp Cloths sales on Amazon US totaled 193,500 units in July 2026 (▲ 1.9% vs. the prior month), generating an estimated $2,498,156 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 51.7% of unit volume and 54.0% of revenue, while a typical listing is priced at $13.23. The keyword itself pulled 28,649 Amazon queries over the same period (▲ 2.8% MoM).
Zooming out to the 12-month window ending July 2026, the baby burp cloths Top 50 moved 2,123,650 units and $27,086,467 in cumulative sales — an average of 176,971 units and $2,257,206 per month. Monthly throughput topped out at 200,900 units in March 2026 and dipped to 102,600 in May 2026, leaving the latest reading 12.1% higher than August 2025.
Baby Burp Cloths Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
193.5K
▲ 1.9% MoM
Monthly Revenue 2026/07
$2.5M
▲ 0.7% MoM
Top 10 Market Share 2026/07
51.7%
Baby Burp Cloths Market Share & Sales Concentration on Amazon US — July 2026
The most-sold baby burp cloths listing on Amazon US in July 2026 is ASIN B07TDN9MKC (Brand: Philips Avent), which sold 20,000 units at $11.86 apiece — equal to 10.3% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 100,000 units and $1,348,040 in July 2026 — 51.7% of unit volume and 54.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Baby Burp Cloths' on Amazon
July 2026
Is 51.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07TDN9MKC
Philips Avent Soothie Baby Pacifier for 0-3 Months, BPA-Free, 4-Pack, Green | Supports Natural Suckling, Medical Grade Silicone for Easy Hospital-Grade Sterilization, One-Piece Design, SCF190/41
20K
▲ 100.0%vs. prior month
$237.4K
latest month
12-month trend
B0CLPGQWNB
Comfy Cubs Muslin Burp Cloths 20x10" 10 Pack, Baby Burp Cloths - Multi | Large, 6-Layer, Ultra Absorbent 100% Cotton Burp Cloths for Baby Drool and Messes - Soft, Safe & Gentle for Boys & Girls
10K
▲ 0.0%vs. prior month
$196.1K
latest month
12-month trend
B0DPR78B37
HUGGIES Extra Large Baby Wipes, Unscented, 9 Packs, 378 Wipes | XL-Sized Wipes, Thick & Soft, Hypoallergenic, Dermatologist-Tested, pH Balanced, Free of Parabens, Fragrance & Dyes
10K
▲ 0.0%vs. prior month
$138.5K
latest month
12-month trend
B0DR56RWXP
MIGIOL Baby Burp Cloths 100% Cotton Newborn Muslin Burp Cloths 10x20 inches Baby Essentials Blue & Green 5-Pack
10K
▲ 0.0%vs. prior month
$92.2K
latest month
12-month trend
B0FCBVWZ8Y
HIPHOP PANDA 100% Cotton Muslin Baby Burp Cloths - Lightweight, Quick-Dry | Softness 20 x 10 In Pre-Washed Ultra Absorbent Baby Essentials Drool Rags for Newborn Boy Girl - 10 Pack, Earth Tones
10K
▲ 0.0%vs. prior month
$114.4K
latest month
12-month trend
B0CBCC4HWK
Lovely Care 12 Pack Muslin Burp Cloths 100% Cotton Muslin Cloths Large 20''x10'' Extra Soft and Absorbent Baby Burping Cloth - White
10K
▲ 0.0%vs. prior month
$136.4K
latest month
12-month trend
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Best Baby Burp Cloths Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Philips Avent is the best-performing baby burp cloths brand in July 2026, moving 20,000 units across 1 ASIN for 20.0% of Top 10 volume. Comfy Cubs follows with 10,000 units (10.0%), ahead of HUGGIES on 10,000 units (10.0%).
Volume is spread across 10 brands, with the top three holding 40.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $11.86 to $19.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Philips Avent
1 ASIN in Top 10
20.0%
Units
20K
Revenue
$237.4K
Avg. price
$11.86
B07TDN9MKC
$11.86·★4.8·21.2K revsPhilips Avent Soothie Baby Pacifier for 0-3 Months, BPA-Free, 4-Pack, Green | Supports Natural Suckling, Medical Grade Silicone for Easy Hospital-Grade Sterilization, One-Piece Design, SCF190/41
Units sold20K
Comfy Cubs
1 ASIN in Top 10
10.0%
Units
10K
Revenue
$196.1K
Avg. price
$19.99
B0CLPGQWNB
$19.99·★4.8·40.9K revsComfy Cubs Muslin Burp Cloths 20x10" 10 Pack, Baby Burp Cloths - Multi | Large, 6-Layer, Ultra Absorbent 100% Cotton Burp Cloths for Baby Drool and Messes - Soft, Safe & Gentle for Boys & Girls
Units sold10K
HUGGIES
1 ASIN in Top 10
10.0%
Units
10K
Revenue
$138.5K
Avg. price
$16.97
B0DPR78B37
$16.97·★4.8·4.5K revsHUGGIES Extra Large Baby Wipes, Unscented, 9 Packs, 378 Wipes | XL-Sized Wipes, Thick & Soft, Hypoallergenic, Dermatologist-Tested, pH Balanced, Free of Parabens, Fragrance & Dyes
Units sold10K
Trending Baby Burp Cloths Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B07TDN9MKC leads positive momentum with ▲ 100.0% MoM growth on 20K units, with B08DN1KTRH close behind at ▲ 100.0% MoM on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07TDN9MKC
Philips Avent Soothie Baby Pacifier for 0-3 Months, BPA-Free, 4-Pack, Green | Supports Natural Suckling, Medical Grade Silicone for Easy Hospital-Grade Sterilization, One-Piece Design, SCF190/41
Price
$11.86
Rating
4.8
Reviews
21.2K
Latest month sales
B08DN1KTRH
16 Pack Baby Washcloths - Luxury Multicolor Coral Fleece - Extra Absorbent and Soft Wash Clothes for Newborns, Infants and Toddlers - Suitable for Sensitive Skin and New Born - Baby Shower, 10x10 Inch
Price
$9.99
Rating
4.8
Reviews
11K
Latest month sales
B09SF1318T
Cute Castle 12 Pack Muslin Burp Cloths for Baby - Ultra-Soft 100% Cotton Baby Washcloths - Large 20'' by 10'' Super Absorbent Milk Spit Up Rags - Burpy Cloths for Unisex, Boy, Girl - White
Unlock to view ASIN details and product titles
Price
$15.98
Rating
4.8
Reviews
8.2K
Latest month sales
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