Baby Boy Blankets Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Baby Boy Blankets sales on Amazon US totaled 92,000 units in July 2026 (▼ 0.4% vs. the prior month), generating an estimated $1,587,843 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 54.3% of unit volume and 51.2% of revenue, while a typical listing is priced at $17.98. The keyword itself pulled 22,800 Amazon queries over the same period (▲ 4.2% MoM).
Zooming out to the 12-month window ending July 2026, the baby boy blankets Top 50 moved 1,058,200 units and $17,371,554 in cumulative sales — an average of 88,183 units and $1,447,629 per month. Monthly throughput topped out at 103,400 units in October 2025 and dipped to 48,950 in May 2026, leaving the latest reading 16.0% higher than August 2025.
Baby Boy Blankets Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
92K
▼ 0.4% MoM
Monthly Revenue 2026/07
$1.6M
▲ 3.5% MoM
Top 10 Market Share 2026/07
54.3%
Baby Boy Blankets Market Share & Sales Concentration on Amazon US — July 2026
The most-sold baby boy blankets listing on Amazon US in July 2026 is ASIN B07PGMVVC2 (Brand: Pro Goleem), which sold 8,000 units at $9.99 apiece — equal to 8.7% of every unit tracked in this report and 14% ahead of the No. 2 listing.
The Top 10 ASINs account for 50,000 units and $812,890 in July 2026 — 54.3% of unit volume and 51.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Baby Boy Blankets' on Amazon
July 2026
Is 54.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07PGMVVC2
Pro Goleem Elephant Security Blanket, Soft Lovey Unisex Lovie Baby Gifts for Boys and Girls Snuggle Toy Stuffed Animal Newborn Essentials and Items Grey 16 Inch
8K
▲ 0.0%vs. prior month
$79.9K
latest month
12-month trend
B0BTHQCNMK
Yoofoss Hooded Baby Bath Towels 2 Pack 100% Muslin Organic Cotton with Hood | for Newborn, Babies, Infant, Toddler and Kids, 32x32 Inch, Soft and Absorbent, Baby Essential, Beige & Coffee
7K
▼ 22.2%vs. prior month
$137.7K
latest month
12-month trend
B0CL9SJ88Z
Muslin Swaddle Blankets for Newborn, 3 Pack Breathable Soft Receiving Blanket, Large 38 x 40 inches Swaddle Wrap Burping Clothes, Essentials Infant Shower Items, Toddler Gift (Bright Colors)
7K
▲ 0.0%vs. prior month
$126.9K
latest month
12-month trend
B0CNPDMD1R
Yurhap Heart Baby Blanket, Love Plush Fleece Baby Blankets for Girls Boys | Soft Sherpa Baby Girl Blanket for Infant Toddler Newborn Gift, Fluffy Baby Essentials, For Crib Stroller, 30"x40", Light Pink
6K
▼ 14.3%vs. prior month
$46.1K
latest month
12-month trend
B0DBHD9QV1
Yurhap Checkered Baby Blanket Fleece Baby Blankets for Boys, Ultra Soft Cozy Fluffy Infant Toddler Newborn Receiving Blankets for Crib Stroller, 30''x40'', Blue
5K
▼ 16.7%vs. prior month
$37.5K
latest month
12-month trend
B0081GJ038
Love to Dream Swaddle Up, Baby Sleep Sack | 1.0 TOG, 8-13 lbs, Gray | Arms Up Swaddle Helps Baby Self-Soothe and Sleep Longer, Secure Fit Helps Calm Startle Reflex, Newborn Essentials 68–75F
4K
vs. prior month
$139.8K
latest month
12-month trend
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Best Baby Boy Blankets Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Yurhap is the best-performing baby boy blankets brand in July 2026, moving 11,000 units across 2 ASINs for 22.0% of Top 10 volume. Pro Goleem follows with 8,000 units (16.0%), ahead of Yoofoss on 7,000 units (14.0%).
Volume is spread across 9 brands, with the top three holding 52.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $7.34 to $19.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Yurhap
2 ASINs in Top 10
22.0%
Units
11K
Revenue
$83.5K
Avg. price
$7.34
B0CNPDMD1R
$7.19·★4.7·6.9K revsYurhap Heart Baby Blanket, Love Plush Fleece Baby Blankets for Girls Boys | Soft Sherpa Baby Girl Blanket for Infant Toddler Newborn Gift, Fluffy Baby Essentials, For Crib Stroller, 30"x40", Light Pink
Units sold6KB0DBHD9QV1
$7.49·★4.7·3.8K revsYurhap Checkered Baby Blanket Fleece Baby Blankets for Boys, Ultra Soft Cozy Fluffy Infant Toddler Newborn Receiving Blankets for Crib Stroller, 30''x40'', Blue
Units sold5K
Pro Goleem
1 ASIN in Top 10
16.0%
Units
8K
Revenue
$79.9K
Avg. price
$9.99
B07PGMVVC2
$9.99·★4.8·23.3K revsPro Goleem Elephant Security Blanket, Soft Lovey Unisex Lovie Baby Gifts for Boys and Girls Snuggle Toy Stuffed Animal Newborn Essentials and Items Grey 16 Inch
Units sold8K
Yoofoss
1 ASIN in Top 10
14.0%
Units
7K
Revenue
$137.7K
Avg. price
$19.99
B0BTHQCNMK
$19.99·★4.8·4.2K revsYoofoss Hooded Baby Bath Towels 2 Pack 100% Muslin Organic Cotton with Hood | for Newborn, Babies, Infant, Toddler and Kids, 32x32 Inch, Soft and Absorbent, Baby Essential, Beige & Coffee
Units sold7K
Trending Baby Boy Blankets Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0081GJ038 booked 4K units at $34.95. On the growth side, B0DYJDBW21 leads positive momentum with ▲ 66.7% MoM growth on 1K units, with B08MDYFTS1 close behind at ▲ 50.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0081GJ038
Love to Dream Swaddle Up, Baby Sleep Sack | 1.0 TOG, 8-13 lbs, Gray | Arms Up Swaddle Helps Baby Self-Soothe and Sleep Longer, Secure Fit Helps Calm Startle Reflex, Newborn Essentials 68–75F
Price
$34.95
Rating
4.6
Reviews
30.1K
Latest month sales
B0DYJDBW21
mermaker Burritos Tortilla Swaddle Blanket Baby for Toddler Newborn, 285 GSM Soft Flannel Taco Wrap Blanket Funny Gifts for Baby Shower Boys Girls, 36 inch
Price
$9.99
Rating
4.8
Reviews
66.5K
Latest month sales
B08MDYFTS1
KeaBabies 3-Pack Organic Baby Swaddles for Newborns, Infant (Nordic, 0-3M) | Baby Girls, Boys, Soft Organic Cotton, Newborn Swaddle Sleep Sack, Nursery Swaddling Blankets
Unlock to view ASIN details and product titles
Price
$24.96
Rating
4.6
Reviews
10.4K
Latest month sales
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