Baby Boy Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Baby Boy sales on Amazon US totaled 236,400 units in July 2026 (▼ 8.1% vs. the prior month), generating an estimated $3,903,712 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 51.6% of unit volume and 52.7% of revenue, while a typical listing is priced at $16.10. The keyword itself pulled 67,009 Amazon queries over the same period (▼ 22.9% MoM).
Zooming out to the 12-month window ending July 2026, the baby boy Top 50 moved 2,861,600 units and $47,420,888 in cumulative sales — an average of 238,467 units and $3,951,741 per month. Monthly throughput topped out at 382,900 units in December 2025 and dipped to 120,300 in May 2026, leaving the latest reading 24.6% higher than August 2025.
Baby Boy Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
236.4K
▼ 8.1% MoM
Monthly Revenue 2026/07
$3.9M
▼ 10.7% MoM
Top 10 Market Share 2026/07
51.6%
Baby Boy Market Share & Sales Concentration on Amazon US — July 2026
The most-sold baby boy listing on Amazon US in July 2026 is ASIN B08SGH7NKX (Brand: SEREED), which sold 20,000 units at $32.99 apiece — equal to 8.5% of every unit tracked in this report.
The Top 10 ASINs account for 122,000 units and $2,058,060 in July 2026 — 51.6% of unit volume and 52.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Baby Boy' on Amazon
July 2026
Is 51.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B08SGH7NKX
SEREED Baby Balance Bike for 1 Year Old Boy Girl, First Birthday Gift Toy | 12-24 Months Toddler Bike, First Learning Ride on Toys, 4 Silent Wheels Indoor Outdoor Baby Walker, Green
20K
▼ 33.3%vs. prior month
$619.6K
latest month
12-month trend
B0B21ZM7LJ
Infinno Infinno Wrist Rattles and Foot Finder Socks Set, Baby Toys for 0-12 Months | Soft crinkle textures, encourages reaching and kicking, garden bug characters, newborn shower gift, boys and girls
20K
▲ 0.0%vs. prior month
$199.8K
latest month
12-month trend
B075G6XMSF
Little Remedies New Baby Essentials Kit, 6-in-1 Bundle for Newborns | Baby Care Set, Newborn Essentials, Saline Nasal Spray, Diaper Rash Cream, Gas Relief Drops, Gripe Water, Baby Pain Reliever
20K
▲ 0.0%vs. prior month
$403.4K
latest month
12-month trend
B08GFCX964
PandaEar Set of 3 Silicone Baby Bibs Waterproof, Soft, Unisex, 10-72 Months
10K
▲ 0.0%vs. prior month
$86.7K
latest month
12-month trend
B0B3SCY69X
Aveeno Baby Welcome Little One Gift Set, Baby Essentials Set, 5 Items | Daily Moisture Baby Body Wash and Shampoo, Calming Comfort Bath, Sensitive All Over Wipes, Moisturizing Lotion, Baby Balm
10K
▲ 0.0%vs. prior month
$199.7K
latest month
12-month trend
B0BTBV51KY
iPlay, iLearn Baby Press to Go Car Toys for Toddlers 1-3, 1 Yr Old Boy Gift | Infant Play Vehicle Set, Push Go Friction Car, Montessori Toy for 6-9-12-18 Months, 1st Birthday Gifts for 1-2 Years Old Girl
10K
▲ 0.0%vs. prior month
$179.9K
latest month
12-month trend
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Best Baby Boy Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
SEREED is the best-performing baby boy brand in July 2026, moving 20,000 units across 1 ASIN for 16.4% of Top 10 volume. Infinno follows with 20,000 units (16.4%), ahead of Little Remedies on 20,000 units (16.4%).
Volume is spread across 10 brands, with the top three holding 49.2% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.99 to $32.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
SEREED
1 ASIN in Top 10
16.4%
Units
20K
Revenue
$619.6K
Avg. price
$32.99
B08SGH7NKX
$32.99·★4.8·16.5K revsSEREED Baby Balance Bike for 1 Year Old Boy Girl, First Birthday Gift Toy | 12-24 Months Toddler Bike, First Learning Ride on Toys, 4 Silent Wheels Indoor Outdoor Baby Walker, Green
Units sold20K
Infinno
1 ASIN in Top 10
16.4%
Units
20K
Revenue
$199.8K
Avg. price
$9.99
B0B21ZM7LJ
$9.99·★4.7·9.5K revsInfinno Infinno Wrist Rattles and Foot Finder Socks Set, Baby Toys for 0-12 Months | Soft crinkle textures, encourages reaching and kicking, garden bug characters, newborn shower gift, boys and girls
Units sold20K
Little Remedies
1 ASIN in Top 10
16.4%
Units
20K
Revenue
$403.4K
Avg. price
$20.99
B075G6XMSF
$20.99·★4.8·19K revsLittle Remedies New Baby Essentials Kit, 6-in-1 Bundle for Newborns | Baby Care Set, Newborn Essentials, Saline Nasal Spray, Diaper Rash Cream, Gas Relief Drops, Gripe Water, Baby Pain Reliever
Units sold20K
Trending Baby Boy Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0CL9SJ88Z booked 7K units at $15.19, with ▲ 0.0% MoM change. On the growth side, B0F8BFWD3N leads positive momentum with ▲ 100.0% MoM growth on 4K units, with B08BV31G35 close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CL9SJ88Z
Muslin Swaddle Blankets for Newborn, 3 Pack Breathable Soft Receiving Blanket, Large 38 x 40 inches Swaddle Wrap Burping Clothes, Essentials Infant Shower Items, Toddler Gift (Bright Colors)
Price
$15.19
Rating
4.8
Reviews
3.5K
Latest month sales
B0F8BFWD3N
Hstyle Baby Sock Shoes Toddler Boys Walking Shoes Infant Slippers Sneakers
Price
$9.99
Rating
4.5
Reviews
6.1K
Latest month sales
B08BV31G35
Gerber Baby Boys' 4 Pack Sleep 'N Play Footie
Unlock to view ASIN details and product titles
Price
$25.95
Rating
4.7
Reviews
52.9K
Latest month sales
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