B12 Liquid Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
B12 Liquid sales on Amazon US totaled 152,000 units in July 2026 (▼ 6.7% vs. the prior month), generating an estimated $3,520,406 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 61.2% of unit volume and 58.3% of revenue, while a typical listing is priced at $24.60. The keyword itself pulled 18,512 Amazon queries over the same period (▲ 1.2% MoM).
Zooming out to the 12-month window ending July 2026, the b12 liquid Top 50 moved 1,737,450 units and $38,120,146 in cumulative sales — an average of 144,788 units and $3,176,679 per month. Monthly throughput topped out at 172,200 units in October 2025 and dipped to 94,500 in May 2026, leaving the latest reading 10.2% lower than August 2025.
B12 Liquid Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
152K
▼ 6.7% MoM
Monthly Revenue 2026/07
$3.5M
▼ 5.6% MoM
Top 10 Market Share 2026/07
61.2%
B12 Liquid Market Share & Sales Concentration on Amazon US — July 2026
The most-sold b12 liquid listing on Amazon US in July 2026 is ASIN B0B83PXLXW (Brand: Triquetra Health), which sold 20,000 units at $21.99 apiece — equal to 13.2% of every unit tracked in this report.
The Top 10 ASINs account for 93,000 units and $2,052,630 in July 2026 — 61.2% of unit volume and 58.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'B12 Liquid' on Amazon
July 2026
Is 61.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0B83PXLXW
L Methyl Folate 15mg Plus Methyl B12 Cofactor – Organic Berry Flavor, High Potency Liquid Sublingual Active 5-MTHF Form - Supports Mood, Methylation, Cognition – Bioactive Forms Vitamin B9 & B12 (1oz)
20K
▲ 0.0%vs. prior month
$439.6K
latest month
12-month trend
B0C9JX95NV
NUSAVA B12 Liquid Drops 5000mcg, Raspberry, Pack of 2 | Energy, Brain and Heart Support, Methylcobalamin B12 with B6, B1, Niacin and Folate, Sublingual Drops for Women and Men
20K
▲ 0.0%vs. prior month
$499K
latest month
12-month trend
B0DLCGKQMR
Organic Kids L-Methylfolate + Methyl B12 Cofactor - MTHFR Sublingual Form - 5-MTHF, Superior Form of Folate - Adjustable Dosing for All Ages - Mood, Behavior, Cognition - Organic Berry Flavor, 1 Fl oz
8K
▼ 11.1%vs. prior month
$178.7K
latest month
12-month trend
B006BY0JPA
Nature’s Bounty Vitamin B12 5000 mcg Sublingual Liquid, Cardiovascular Health & Cellular Energy Support, 2 Fl Oz (1 Count)
8K
▲ 100.0%vs. prior month
$74.6K
latest month
12-month trend
B0CKT5PGPN
USDA Organic Vitamin B-Complex 20000mcg - B5, B12, B1, B6, B7, B9, B3 - 2Oz | B Complex Liquid Drops - Pantothenic Acid, Methylcobalamin, Thiamine, Pyridoxine, Biotin, Folic, Niacinamide - Berry Flavor
8K
▼ 20.0%vs. prior month
$217.9K
latest month
12-month trend
B0017L3TWC
Pure Encapsulations B12 Liquid, 1 fl. oz. | 1,000 mcg Vitamin B12 (Methylcobalamin) Supplement to Support Nerves, Immune Health, Energy, and Cognitive Function*
7K
▲ 16.7%vs. prior month
$154K
latest month
12-month trend
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Best B12 Liquid Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Triquetra Health is the best-performing b12 liquid brand in July 2026, moving 33,000 units across 3 ASINs for 35.5% of Top 10 volume. NUSAVA follows with 20,000 units (21.5%), ahead of Nature's Bounty on 8,000 units (8.6%).
With 8 brands splitting the Top 10 and 65.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.49 to $24.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Triquetra Health
3 ASINs in Top 10
35.5%
Units
33K
Revenue
$736.1K
Avg. price
$22.98
B0B83PXLXW
$21.99·★4.5·6.1K revsL Methyl Folate 15mg Plus Methyl B12 Cofactor – Organic Berry Flavor, High Potency Liquid Sublingual Active 5-MTHF Form - Supports Mood, Methylation, Cognition – Bioactive Forms Vitamin B9 & B12 (1oz)
Units sold20KB0DLCGKQMR
$22.95·★4.5·2.6K revsOrganic Kids L-Methylfolate + Methyl B12 Cofactor - MTHFR Sublingual Form - 5-MTHF, Superior Form of Folate - Adjustable Dosing for All Ages - Mood, Behavior, Cognition - Organic Berry Flavor, 1 Fl oz
Units sold8KB0B83S4VLQ
$23.99·★4.6·4.1K revsOrganic Methyl Folate 1000 mcg + Methyl B12 Cofactor (300 Servings) – Metabolically Active 5-MTHF Form, Organic Berry Flavor, Liquid Sublingual Form – Mood, Cognition, Methylation, Pregnancy (1oz)
Units sold5K
NUSAVA
1 ASIN in Top 10
21.5%
Units
20K
Revenue
$499K
Avg. price
$24.95
B0C9JX95NV
$24.95·★4.5·8.9K revsNUSAVA B12 Liquid Drops 5000mcg, Raspberry, Pack of 2 | Energy, Brain and Heart Support, Methylcobalamin B12 with B6, B1, Niacin and Folate, Sublingual Drops for Women and Men
Units sold20K
Nature's Bounty
1 ASIN in Top 10
8.6%
Units
8K
Revenue
$74.6K
Avg. price
$8.49
B006BY0JPA
$8.49·★4.7·24.4K revsNature’s Bounty Vitamin B12 5000 mcg Sublingual Liquid, Cardiovascular Health & Cellular Energy Support, 2 Fl Oz (1 Count)
Units sold8K
Trending B12 Liquid Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B006BY0JPA booked 8K units at $8.49, with ▲ 100.0% MoM change. On the growth side, B0GJ7728SG leads positive momentum with ▲ 900.0% MoM growth on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B006BY0JPA
Nature’s Bounty Vitamin B12 5000 mcg Sublingual Liquid, Cardiovascular Health & Cellular Energy Support, 2 Fl Oz (1 Count)
Price
$8.49
Rating
4.7
Reviews
24.4K
Latest month sales
B07DQ6T4XS
VITBOOST Vitamin B12 Liquid Drops - 60 x 5000 mcg Vegan B12 Sublingual | Extra Strength Raspberry Flavored Methylcobalamin B-12 Supplement Designed to Maximize Absorption & Energy, Gluten Free
Price
$19.88
Rating
4.6
Reviews
11.7K
Latest month sales
B0GJ7728SG
Nutricost Organic Vitamin B12 (Methylcobalamin) Liquid Drops (5,000mcg) | 3.8 Fl. Oz, USDA Organic, OTCO Certified, Vegetarian-Friendly, GMO-Free, Gluten-Free, 115 Servings
Unlock to view ASIN details and product titles
Price
$9.95
Rating
4.7
Reviews
146
Latest month sales
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