Azul Board Game Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Azul Board Game sales on Amazon US totaled 193,500 units in July 2026 (▼ 16.8% vs. the prior month), generating an estimated $3,573,825 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 55.8% of unit volume and 44.9% of revenue, while a typical listing is priced at $23.90. The keyword itself pulled 16,494 Amazon queries over the same period (▲ 1.1% MoM).
Zooming out to the 12-month window ending July 2026, the azul board game Top 50 moved 3,317,750 units and $67,625,690 in cumulative sales — an average of 276,479 units and $5,635,474 per month. Monthly throughput topped out at 912,000 units in December 2025 and dipped to 78,400 in May 2026, leaving the latest reading 30.4% higher than August 2025.
Azul Board Game Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
193.5K
▼ 16.8% MoM
Monthly Revenue 2026/07
$3.6M
▼ 23.8% MoM
Top 10 Market Share 2026/07
55.8%
Azul Board Game Market Share & Sales Concentration on Amazon US — July 2026
The most-sold azul board game listing on Amazon US in July 2026 is ASIN B0DWGVM7RY (Brand: USAOPOLY), which sold 30,000 units at $7.97 apiece — equal to 15.5% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 108,000 units and $1,606,160 in July 2026 — 55.8% of unit volume and 44.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Azul Board Game' on Amazon
July 2026
Is 55.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0DWGVM7RY
USAOPOLY Flip 7 Card Game, The Ultimate Blend of Press Your Luck Strategy | Fast-Paced Addictive Card Game, Quick to Learn & Easy to Teach, 3+ Players, Ages 8+
30K
▲ 0.0%vs. prior month
$239.1K
latest month
12-month trend
B00000IV35
Five Crowns Rummy Style Card Game for Kids and Adults, Family Game Night | Family Game Night, Travel Games, Screen-Free, Holiday Game, Playing Cards, Award-Winning
10K
▲ 0.0%vs. prior month
$99.9K
latest month
12-month trend
B00D7OAOYI
Hasbro Gaming Trouble Board Game for Kids Ages 5 and Up 2-4 Players
10K
▲ 0.0%vs. prior month
$98.4K
latest month
12-month trend
B06XZ9K244
magilano SKYJO, Fun Card Game for Young and Least Young, Fun Game Parties in The Circle of Friends and Family.
10K
▲ 0.0%vs. prior month
$190.6K
latest month
12-month trend
B0D87PKYYK
Official Hasbro Games Jenga Game | Digital Die for 6 More Ways to Play | Original Wood Block Game | Stacking Tower | Ages 6+ | 1+ Players | Party Games
10K
▲ 0.0%vs. prior month
$149.7K
latest month
12-month trend
B000M0P2RE
Play Nine The Card Game of Golf, Ages 8 and Up, Couples Date Night Gift, Game Night Favorite, 15 Min Gameplay, Family Friendly Card Game for Kids, Teens & Adults, Great Golf Gift
9K
▼ 10.0%vs. prior month
$179.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Azul Board Game Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
USAOPOLY is the best-performing azul board game brand in July 2026, moving 37,000 units across 2 ASINs for 34.3% of Top 10 volume. Hasbro Gaming follows with 17,000 units (15.7%), ahead of PlayMonster on 10,000 units (9.3%).
Volume is spread across 8 brands, with the top three holding 59.3% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.99 to $16.47, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
USAOPOLY
2 ASINs in Top 10
34.3%
Units
37K
Revenue
$413.9K
Avg. price
$16.47
B0DWGVM7RY
$7.97·★4.9·5.2K revsUSAOPOLY Flip 7 Card Game, The Ultimate Blend of Press Your Luck Strategy | Fast-Paced Addictive Card Game, Quick to Learn & Easy to Teach, 3+ Players, Ages 8+
Units sold30KB084D2XQ9F
$24.97·★4.7·10.5K revsHUES and CUES - Vibrant Color Guessing Board Game for 3-10 Players Ages 8+, Connect Clues and Guess from 480 Color Squares
Units sold7K
Hasbro Gaming
2 ASINs in Top 10
15.7%
Units
17K
Revenue
$230.1K
Avg. price
$13.87
B0D87PKYYK
$14.97·★4.8·3.3K revsOfficial Hasbro Games Jenga Game | Digital Die for 6 More Ways to Play | Original Wood Block Game | Stacking Tower | Ages 6+ | 1+ Players | Party Games
Units sold10KB06XY881H4
$12.77·★4.8·19.3K revsHasbro Gaming Connect 4 Strategy Board Game for Ages 6 and Up (Amazon Exclusive)
Units sold7K
PlayMonster
1 ASIN in Top 10
9.3%
Units
10K
Revenue
$99.9K
Avg. price
$9.99
B00000IV35
$9.99·★4.9·34.4K revsFive Crowns Rummy Style Card Game for Kids and Adults, Family Game Night | Family Game Night, Travel Games, Screen-Free, Holiday Game, Playing Cards, Award-Winning
Units sold10K
Trending Azul Board Game Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: 1932188126 booked 8K units at $11.95, with ▲ 33.3% MoM change. On the growth side, B0FDF9CF1C leads positive momentum with ▲ 1100.0% MoM growth on 600 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
1932188126
Bananagrams Classic Word Game, 144 Tiles in Banana Pouch, Travel Game | Fast-paced spelling & anagram game for 1-8 players; portable pouch, educational wordplay for kids and adults ages 7+
Price
$11.95
Rating
4.9
Reviews
26.9K
Latest month sales
B06XY881H4
Hasbro Gaming Connect 4 Strategy Board Game for Ages 6 and Up (Amazon Exclusive)
Price
$12.77
Rating
4.8
Reviews
19.3K
Latest month sales
B0FDF9CF1C
Operation Bluey Edition Board Game for Kids – Electronic Talking Game with All-in-1 Carrying Case – 2 Ways to Play – 1+ Players – 10 Mins. – Ages 6+ (Amazon Exclusive)
Unlock to view ASIN details and product titles
Price
$24.99
Rating
4.5
Reviews
60
Latest month sales
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