Awl Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Awl sales on Amazon US totaled 29,800 units in July 2026 (▲ 0.7% vs. the prior month), generating an estimated $285,451 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 79.5% of unit volume and 75.4% of revenue, while a typical listing is priced at $10.51. The keyword itself pulled 15,432 Amazon queries over the same period (▲ 14.0% MoM).
Zooming out to the 12-month window ending July 2026, the awl Top 50 moved 328,250 units and $3,405,137 in cumulative sales — an average of 27,354 units and $283,761 per month. Monthly throughput topped out at 35,750 units in August 2025 and dipped to 14,100 in May 2026, leaving the latest reading 16.6% lower than August 2025.
Awl Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
29.8K
▲ 0.7% MoM
Monthly Revenue 2026/07
$285.5K
▼ 4.8% MoM
Top 10 Market Share 2026/07
79.5%
Awl Market Share & Sales Concentration on Amazon US — July 2026
The most-sold awl listing on Amazon US in July 2026 is ASIN B0B1TKMTSX (Brand: PLANTIONAL), which sold 6,000 units at $9.99 apiece — equal to 20.1% of every unit tracked in this report.
The Top 10 ASINs account for 23,700 units and $215,133 in July 2026 — 79.5% of unit volume and 75.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Awl' on Amazon
July 2026
Is 79.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0B1TKMTSX
Upholstery Repair Sewing Kit, Heavy Duty Sewing Kit with Sewing Awl, 47PCS | Sewing Kit, Large-Eye Needles, Sewing Awl, Seam Ripper, Sewing Thread, Upholstery Repair, Leather Craft,DIY Crafts, Travel
6K
▼ 14.3%vs. prior month
$55.9K
latest month
12-month trend
B0DZNQ8T9H
BAGERLA Upholstery Repair Kit, 50 Pcs Heavy Duty Sewing Kit with 8 Colors Thread 32 Pcs Upholstery Needles, Sewing Awls for Hand Stitching Car Sofa Shoe Backpack Craft DIY
6K
▲ 50.0%vs. prior month
$47.9K
latest month
12-month trend
B0B3SVK41Z
BAGERLA Heavy Duty Sewing Kit, Needle and Thread Kit with Upholstery Thread Needles Sewing Awl Seam Ripper for Car Seats Carpets Shoes Backpacks DIY Crafting
4K
▼ 20.0%vs. prior month
$40K
latest month
12-month trend
B0894S496F
Leather Sewing Kit Leather Stitching Kit with Sewing Awl Waxed Thread | Upholstery Repair Kit with Needles Heavy Duty Sewing Tools for Hand Stitching Car Seats, Sofa, Carpets, Shoes, DIY Craft
3K
▲ 0.0%vs. prior month
$27.7K
latest month
12-month trend
B01528QZ9Y
ALLWAY IPS Professional Scratch Awl and Ice Pick | Soft-Grip Handle, High-Carbon Steel
1K
▲ 100.0%vs. prior month
$4K
latest month
12-month trend
B084RF41QW
CRAFTSMAN CMHT65073 CFT SD BI-MATERIAL 4PC PRECISION
1K
▼ 50.0%vs. prior month
$8.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Awl Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
BAGERLA is the best-performing awl brand in July 2026, moving 10,900 units across 3 ASINs for 46.0% of Top 10 volume. PLANTIONAL follows with 6,700 units (28.3%), ahead of MORFEN on 3,000 units (12.7%).
With 7 brands splitting the Top 10 and 86.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.98 to $17.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
BAGERLA
3 ASINs in Top 10
46.0%
Units
10.9K
Revenue
$94.2K
Avg. price
$9.86
B0DZNQ8T9H
$8.59·★4.7·928 revsBAGERLA Upholstery Repair Kit, 50 Pcs Heavy Duty Sewing Kit with 8 Colors Thread 32 Pcs Upholstery Needles, Sewing Awls for Hand Stitching Car Sofa Shoe Backpack Craft DIY
Units sold6KB0B3SVK41Z
$12.99·★4.7·3K revsBAGERLA Heavy Duty Sewing Kit, Needle and Thread Kit with Upholstery Thread Needles Sewing Awl Seam Ripper for Car Seats Carpets Shoes Backpacks DIY Crafting
Units sold4KB08F23SJPH
$7.99·★4.5·3.8K revsBAGERLA Upholstery Repair Sewing Kit Heavy Duty Sewing Kit with Awl Tools, Seam Ripper, Hand Stitching Needles, Upholstery Thread, Leather Craft Tool for Shoes Sofa Tent Carpet Craft DIY
Units sold900
PLANTIONAL
2 ASINs in Top 10
28.3%
Units
6.7K
Revenue
$74.1K
Avg. price
$17.99
B0B1TKMTSX
$9.99·★4.7·5K revsUpholstery Repair Sewing Kit, Heavy Duty Sewing Kit with Sewing Awl, 47PCS | Sewing Kit, Large-Eye Needles, Sewing Awl, Seam Ripper, Sewing Thread, Upholstery Repair, Leather Craft,DIY Crafts, Travel
Units sold6KB09VBWYHQY
$25.99·★4.6·2.2K revsLeather Working Tools for Beginners: Professional Leather Tools with Punch | leather sewing kit with Waxed Thread Groover Awl Stitching Punch for Leathercraft Adults Gifts, Practical leather working kit
Units sold700
MORFEN
1 ASIN in Top 10
12.7%
Units
3K
Revenue
$27.7K
Avg. price
$8.98
B0894S496F
$8.98·★4.6·5.1K revsLeather Sewing Kit Leather Stitching Kit with Sewing Awl Waxed Thread | Upholstery Repair Kit with Needles Heavy Duty Sewing Tools for Hand Stitching Car Seats, Sofa, Carpets, Shoes, DIY Craft
Units sold3K
Trending Awl Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B01528QZ9Y leads positive momentum with ▲ 100.0% MoM growth on 1K units, with B07DJZNWPG close behind at ▲ 100.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01528QZ9Y
ALLWAY IPS Professional Scratch Awl and Ice Pick | Soft-Grip Handle, High-Carbon Steel
Price
$3.95
Rating
4.7
Reviews
445
Latest month sales
B07DJZNWPG
4 Pack Awl Tool Gourd Shape Wooden Handle Scratch Awl Tool Pin Punching for Leather Craft Cloth Pouch Hole DIY Handmade Maker Tool
Price
$7.99
Rating
4.5
Reviews
473
Latest month sales
B08R93TL3N
ROYHOO 10PCS Wooden Handle Scratch Awl for Leather Punch Hole or DIY Handmade Pin Punching Needles
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.4
Reviews
174
Latest month sales
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