Automatic Knife Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Automatic Knife sales on Amazon US totaled 48,750 units in July 2026 (▼ 25.6% vs. the prior month), generating an estimated $1,390,446 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 61.5% of unit volume and 51.5% of revenue, while a typical listing is priced at $42.17. The keyword itself pulled 13,751 Amazon queries over the same period (▼ 5.3% MoM).
Zooming out to the 12-month window ending July 2026, the automatic knife Top 50 moved 762,350 units and $23,022,655 in cumulative sales — an average of 63,529 units and $1,918,555 per month. Monthly throughput topped out at 139,250 units in December 2025 and dipped to 27,900 in May 2026, leaving the latest reading 7.5% lower than August 2025.
Automatic Knife Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
48.8K
▼ 25.6% MoM
Monthly Revenue 2026/07
$1.4M
▼ 34.3% MoM
Top 10 Market Share 2026/07
61.5%
Automatic Knife Market Share & Sales Concentration on Amazon US — July 2026
The most-sold automatic knife listing on Amazon US in July 2026 is ASIN B007HAE5GQ (Brand: Smith & Wesson), which sold 7,000 units at $11.89 apiece — equal to 14.4% of every unit tracked in this report and 17% ahead of the No. 2 listing.
The Top 10 ASINs account for 30,000 units and $715,870 in July 2026 — 61.5% of unit volume and 51.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Automatic Knife' on Amazon
July 2026
Is 61.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B007HAE5GQ
Smith & Wesson Accessories Extreme Ops SWA24S 7.1in S.S. Folding Knife with 3.1in Serrated Clip Point Blade and Aluminum Handle for Outdoor
7K
▼ 30.0%vs. prior month
$82.9K
latest month
12-month trend
B0B5H6XXNH
GOOD WORKER Legal Pocket Knife with 2.95” Serrated Blade, Glass Breaker, Seat Belt Cutter - EDC Sharp Folding Knives with Portable Clip - Small Tool for Tactical Camping Survival Hiking - Gifts for Men, Women
6K
▼ 14.3%vs. prior month
$59.9K
latest month
12-month trend
B0CF97GFS1
FUNBRO FUNBRO Small Pocket Knife Gift for Men | Keychain Box Cutter with 1.34inch Blade, Mini Folding Knives EDC Gadgets, Stocking Stuffers Gift for Adults Men Him
4K
▼ 33.3%vs. prior month
$40K
latest month
12-month trend
B0BF8FPH5L
CIVIVI Mini Praxis Folding Pocket Knife, 2.98" D2 Steel Blade, OD Green | G10 Handle with Pocket Clip, Safety Liner Lock, Small EDC Knife for Camping Hiking Survival C18026C-1
3K
▼ 40.0%vs. prior month
$89.2K
latest month
12-month trend
B09WW6VGHX
Amazon Basics Classic 8-inch Full Tang High Carbon Stainless Steel Chef's Knife, Multipurpose Kitchen Knife with Three Rivets, Silver
2K
▲ 0.0%vs. prior month
$31.4K
latest month
12-month trend
B0018RSEMU
Chef’sChoice 15XV EdgeSelect Professional Electric Knife Sharpener with 100-Percent Diamond Abrasives and Precision Angle Guides for Straight Edge and Serrated Knives, 3-Stage, Gray
2K
▼ 50.0%vs. prior month
$333.3K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Automatic Knife Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Smith & Wesson is the best-performing automatic knife brand in July 2026, moving 8,000 units across 2 ASINs for 26.7% of Top 10 volume. GOOD WORKER follows with 6,000 units (20.0%), ahead of FUNBRO on 4,000 units (13.3%).
With 9 brands splitting the Top 10 and 60.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.99 to $14.87, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Smith & Wesson
2 ASINs in Top 10
26.7%
Units
8K
Revenue
$102.3K
Avg. price
$14.87
B007HAE5GQ
$11.89·★4.6·52.5K revsSmith & Wesson Accessories Extreme Ops SWA24S 7.1in S.S. Folding Knife with 3.1in Serrated Clip Point Blade and Aluminum Handle for Outdoor
Units sold7KB000IXG44U
$17.84·★4.7·19.3K revsSmith & Wesson 9" H.R.T Double Edged Boot Knife with High Carbon Stainless Steel Blade
Units sold1K
GOOD WORKER
1 ASIN in Top 10
20.0%
Units
6K
Revenue
$59.9K
Avg. price
$9.99
B0B5H6XXNH
$9.99·★4.6·7.4K revsGOOD WORKER Legal Pocket Knife with 2.95” Serrated Blade, Glass Breaker, Seat Belt Cutter - EDC Sharp Folding Knives with Portable Clip - Small Tool for Tactical Camping Survival Hiking - Gifts for Men, Women
Units sold6K
FUNBRO
1 ASIN in Top 10
13.3%
Units
4K
Revenue
$40K
Avg. price
$7.99
B0CF97GFS1
$7.99·★4.5·6.2K revsFUNBRO FUNBRO Small Pocket Knife Gift for Men | Keychain Box Cutter with 1.34inch Blade, Mini Folding Knives EDC Gadgets, Stocking Stuffers Gift for Adults Men Him
Units sold4K
Trending Automatic Knife Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B005J0XDSW booked 1K units at $6.63, with ▲ 0.0% MoM change. On the growth side, B0FWC9SXTY leads positive momentum with ▲ 900.0% MoM growth on 500 units, with B0F9NXNCHQ close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B005J0XDSW
NT Cutter PRO Auto-Lock Stainless Steel Utility Knife (A-1P) 9mm | “Red Dot”, 58-degree Stainless Steel 9mm Blade, 1 Cutter
Price
$6.63
Rating
4.8
Reviews
1.6K
Latest month sales
B0FWC9SXTY
9000R Pocket Knife 3.3" Magnacut EDC Camping Folding Knife for Men, Black | Anodized Aluminum Handle, Pocket Clip, Portable, Sharp, Outdoor Survival Hiking Knives, Everyday Carry, Gifts for Men Women
Price
$26.88
Rating
3.8
Reviews
109
Latest month sales
B0F9NXNCHQ
Auto Reload Utility Knife with 10 Preloaded SK5 Blades, Heavy Duty Box Cutter Retractable and Razor Knife with Non-Slip Rubber Handle and Lanyard Hole
Unlock to view ASIN details and product titles
Price
$13.99
Rating
4.7
Reviews
502
Latest month sales
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