Auriculares Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Auriculares sales on Amazon US totaled 269,500 units in July 2026 (▼ 21.5% vs. the prior month), generating an estimated $15,030,004 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 37.1% of unit volume and 26.2% of revenue, while a typical listing is priced at $57.65. The keyword itself pulled 22,239 Amazon queries over the same period (▲ 14.3% MoM).
Zooming out to the 12-month window ending July 2026, the auriculares Top 50 moved 3,577,100 units and $214,043,329 in cumulative sales — an average of 298,092 units and $17,836,944 per month. Monthly throughput topped out at 361,200 units in November 2025 and dipped to 208,400 in May 2026, leaving the latest reading 12.3% lower than August 2025.
Auriculares Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
269.5K
▼ 21.5% MoM
Monthly Revenue 2026/07
$15M
▼ 32.3% MoM
Top 10 Market Share 2026/07
37.1%
Auriculares Market Share & Sales Concentration on Amazon US — July 2026
The most-sold auriculares listing on Amazon US in July 2026 is ASIN B00NJ2M33I (Brand: Sony), which sold 10,000 units at $9.99 apiece — equal to 3.7% of every unit tracked in this report.
The Top 10 ASINs account for 100,000 units and $3,934,100 in July 2026 — 37.1% of unit volume and 26.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Auriculares' on Amazon
July 2026
Is 37.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00NJ2M33I
Sony ZX Series Wired On-Ear Headphones, Black MDR-ZX110
10K
▲ 0.0%vs. prior month
$99.9K
latest month
12-month trend
B00NJ2M43M
Sony ZX Series Wired On-Ear Headphones, White MDR-ZX110
10K
▲ 66.7%vs. prior month
$99.9K
latest month
12-month trend
B08WM3LMJF
JBL Tune 510BT - Bluetooth headphones with up to 40 hours battery, microphone for call, foldable and comfortable, Android and iOs compatible (Black)
10K
▲ 0.0%vs. prior month
$338.2K
latest month
12-month trend
B09FT58QQP
TOZO A1 Wireless Earbuds Bluetooth 5.3 Light Weight in Ear Headphones | IPX5 Waterproof,2 Mics for AI Calls,Immersive Premium Sound Bass Headset with Charging Case,32 EQ via App Black
10K
▲ 0.0%vs. prior month
$133.4K
latest month
12-month trend
B0BTYCRJSS
Soundcore by Anker P20i True Wireless Earbuds, with Big Bass, 30H Playtime | Bluetooth 5.3, Water-Resistant, 2 Mics for AI Clear Calls, 22 Preset EQs, Customization via App
10K
▲ 0.0%vs. prior month
$204.1K
latest month
12-month trend
B0C3W4MNN1
PocBuds Bluetooth Headphones Wireless Earbuds 80hrs Playtime Wireless Charging Case Digital Display Sports Ear Buds with Earhook Deep Bass IPX7 Waterproof Over-Ear Earphones for TV Phone Laptop Black
10K
▲ 0.0%vs. prior month
$299.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Auriculares Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Soundcore is the best-performing auriculares brand in July 2026, moving 30,000 units across 3 ASINs for 30.0% of Top 10 volume. Sony follows with 20,000 units (20.0%), ahead of JBL on 10,000 units (10.0%).
With 7 brands splitting the Top 10 and 60.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.99 to $49.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Soundcore
3 ASINs in Top 10
30.0%
Units
30K
Revenue
$904.2K
Avg. price
$31.66
B0BTYCRJSS
$19.99·★4.4·113.5K revsSoundcore by Anker P20i True Wireless Earbuds, with Big Bass, 30H Playtime | Bluetooth 5.3, Water-Resistant, 2 Mics for AI Clear Calls, 22 Preset EQs, Customization via App
Units sold10KB0CQXMXJC5
$44.99·★4.5·72.5K revsSoundcore by Anker Q20i Hybrid Active Noise Cancelling Headphones, White | Over-Ear, Bluetooth, 40H ANC Playtime, Hi-Res Audio, Big Bass, Transparency Mode, Customize via App, Travel, Home, Office
Units sold10KB0CRTYZG5C
$29.99·★4.3·41.4K revsSoundcore P30i by Anker Noise Cancelling Earbuds, Hands-Free Viewing | Strong and Smart Noise Cancelling, Powerful Bass, 45H Playtime, 2-in-1 Case and Phone Stand, IP54, Bluetooth 5.4
Units sold10K
Sony
2 ASINs in Top 10
20.0%
Units
20K
Revenue
$199.8K
Avg. price
$9.99
B00NJ2M33I
$9.99·★4.5·100.6K revsSony ZX Series Wired On-Ear Headphones, Black MDR-ZX110
Units sold10KB00NJ2M43M
$9.99·★4.5·100.6K revsSony ZX Series Wired On-Ear Headphones, White MDR-ZX110
Units sold10K
JBL
1 ASIN in Top 10
10.0%
Units
10K
Revenue
$338.2K
Avg. price
$49.95
B08WM3LMJF
$49.95·★4.5·93.6K revsJBL Tune 510BT - Bluetooth headphones with up to 40 hours battery, microphone for call, foldable and comfortable, Android and iOs compatible (Black)
Units sold10K
Trending Auriculares Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00NJ2M43M booked 10K units at $9.99, with ▲ 66.7% MoM change. On the growth side, B09TFJJY3W leads positive momentum with ▲ 100.0% MoM growth on 400 units, with B0D5HG7TC3 close behind at ▲ 20.0% MoM on 6K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00NJ2M43M
Sony ZX Series Wired On-Ear Headphones, White MDR-ZX110
Price
$9.99
Rating
4.5
Reviews
100.6K
Latest month sales
B09TFJJY3W
Ear buds Wireless Earbuds Bluetooth 5.3 Headphones 60hrs Playtime with Digital Display Sports Wireless Headphones with Earhook Deep Bass IPX7 Waterproof Over-Ear Earbuds for Android iOS Workout Black
Price
$22.06
Rating
4.5
Reviews
26.4K
Latest month sales
B0D5HG7TC3
KTGEE Wireless Earbuds Bluetooth 5.3 Ear Buds Headphones, 40Hrs Playback | Stereo Sound, LED Display, IPX7 Waterproof, Compact In-ear Earphones with Mic for Phone Tablet Laptop Sport, White
Unlock to view ASIN details and product titles
Price
$16.10
Rating
4.2
Reviews
7.1K
Latest month sales
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