Athena Body Wash Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Athena Body Wash sales on Amazon US totaled 772,000 units in July 2026 (▼ 14.9% vs. the prior month), generating an estimated $9,293,100 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 42.7% of unit volume and 43.1% of revenue, while a typical listing is priced at $12.24. The keyword itself pulled 22,056 Amazon queries over the same period (▲ 10.9% MoM).
Zooming out to the 12-month window ending July 2026, the athena body wash Top 50 moved 7,005,150 units and $82,932,638 in cumulative sales — an average of 583,763 units and $6,911,053 per month. Monthly throughput topped out at 907,000 units in June 2026 and dipped to 397,600 in May 2026, leaving the latest reading 64.6% higher than August 2025.
Athena Body Wash Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
772K
▼ 14.9% MoM
Monthly Revenue 2026/07
$9.3M
▼ 12.2% MoM
Top 10 Market Share 2026/07
42.7%
Athena Body Wash Market Share & Sales Concentration on Amazon US — July 2026
The most-sold athena body wash listing on Amazon US in July 2026 is ASIN B00SK71SAG (Brand: Dove), which sold 60,000 units at $10.97 apiece — equal to 7.8% of every unit tracked in this report.
The Top 10 ASINs account for 330,000 units and $4,001,500 in July 2026 — 42.7% of unit volume and 43.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Athena Body Wash' on Amazon
July 2026
Is 42.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00SK71SAG
Dove Sensitive Skin Body Wash, 24hr Lotion-Soft Skin, 30.6 oz | Dove Sensitive Skin Body Wash soothes dry, sensitive skin with 24-hour hydration and a hypoallergenic formula.
60K
▼ 40.0%vs. prior month
$658.2K
latest month
12-month trend
B0DPHQRLJC
eos Cashmere Body Wash- Vanilla Cashmere, Creamy Gel with Shea Butter, 16 fl oz
60K
▲ 0.0%vs. prior month
$598.8K
latest month
12-month trend
B0B1PDDLGZ
Naturium The Glow Getter Multi-Oil Body Wash, 16.9 fl oz | Nourishing Gentle Cleanser, Dissolves Impurities, Hydrating Base Protects Essential Moisture, for All Skin Types
40K
▲ 33.3%vs. prior month
$590K
latest month
12-month trend
B08TKNMW1Z
Dove Men Body & Face Wash Clean Comfort Men's Body Wash with 30 oz | For dry skin, Helps hydrate and smooth skin, With Micro moisture technology, For daily showers, Clean Comfort scent
30K
▼ 25.0%vs. prior month
$325.2K
latest month
12-month trend
B01MT3PG83
Aveeno Daily Moisturizing Body Wash for Normal to Dry Skin, Sensitive Formula with Prebiotic Oat, Gently Cleanses Dry Skin, Lightly Scented Body Wash for Women and Men, Value Size 33 fl. Oz
30K
▲ 0.0%vs. prior month
$389.1K
latest month
12-month trend
B0FNWJFQFM
medicube Kojic Acid Turmeric Brightening Body Wash, 13.52 fl.oz | Shower Gel for Uneven Skin - Niacinamide, Vitamin C, AHA BHA, Deep Cleansing & Hydrating, Easy & Effective, 13.52 fl.oz
30K
▲ 50.0%vs. prior month
$562.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Athena Body Wash Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Dove is the best-performing athena body wash brand in July 2026, moving 80,000 units across 2 ASINs for 24.2% of Top 10 volume. eos follows with 80,000 units (24.2%), ahead of Naturium on 40,000 units (12.1%).
With 8 brands splitting the Top 10 and 60.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.98 to $15.18, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Dove
2 ASINs in Top 10
24.2%
Units
80K
Revenue
$877.6K
Avg. price
$10.97
B00SK71SAG
$10.97·★4.8·63.7K revsDove Sensitive Skin Body Wash, 24hr Lotion-Soft Skin, 30.6 oz | Dove Sensitive Skin Body Wash soothes dry, sensitive skin with 24-hour hydration and a hypoallergenic formula.
Units sold60KB073DV5GKH
$10.97·★4.8·3.6K revsDove Body Wash Pamper Shea Butter & Vanilla 30.6 oz Pump, Sulfate Free | Dove Shea Butter & Vanilla Body Wash nourishes skin for 24 hours with MicroMoisture technology and warm vanilla scent.
Units sold20K
eos
2 ASINs in Top 10
24.2%
Units
80K
Revenue
$798.4K
Avg. price
$9.98
B0DPHQRLJC
$9.98·★4.7·23K revseos Cashmere Body Wash- Vanilla Cashmere, Creamy Gel with Shea Butter, 16 fl oz
Units sold60KB0CX21RTHH
$9.98·★4.7·23K revseos Cashmere Body Wash- Fresh & Cozy, Creamy Gel with Shea Butter, 16 fl oz
Units sold20K
Naturium
1 ASIN in Top 10
12.1%
Units
40K
Revenue
$590K
Avg. price
$15.18
B0B1PDDLGZ
$15.18·★4.6·7.5K revsNaturium The Glow Getter Multi-Oil Body Wash, 16.9 fl oz | Nourishing Gentle Cleanser, Dissolves Impurities, Hydrating Base Protects Essential Moisture, for All Skin Types
Units sold40K
Trending Athena Body Wash Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B073DV5GKH booked 20K units at $10.97, with ▲ 0.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B073DV5GKH
Dove Body Wash Pamper Shea Butter & Vanilla 30.6 oz Pump, Sulfate Free | Dove Shea Butter & Vanilla Body Wash nourishes skin for 24 hours with MicroMoisture technology and warm vanilla scent.
Price
$10.97
Rating
4.8
Reviews
3.6K
Latest month sales
B0BT1WL6KY
Method Body Wash, Simply Nourish, 28 fl oz | Soothing Formula, Leaves Skin Feeling Soft & Moisturized, Made Without Parabens, Notes of Coconut, Rice Milk & Shea Butter
Price
$12.00
Rating
4.7
Reviews
13.4K
Latest month sales
B0CX21RTHH
eos Cashmere Body Wash- Fresh & Cozy, Creamy Gel with Shea Butter, 16 fl oz
Unlock to view ASIN details and product titles
Price
$9.98
Rating
4.7
Reviews
23K
Latest month sales
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