Ashwagandha Supplements Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Ashwagandha Supplements sales on Amazon US totaled 432,000 units in July 2026 (▼ 8.7% vs. the prior month), generating an estimated $9,853,870 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 55.6% of unit volume and 56.3% of revenue, while a typical listing is priced at $21.37. The keyword itself pulled 105,625 Amazon queries over the same period (▲ 13.0% MoM).
Zooming out to the 12-month window ending July 2026, the ashwagandha supplements Top 50 moved 5,551,950 units and $119,594,943 in cumulative sales — an average of 462,663 units and $9,966,245 per month. Monthly throughput topped out at 530,300 units in August 2025 and dipped to 311,500 in May 2026, leaving the latest reading 18.5% lower than August 2025.
Ashwagandha Supplements Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
432K
▼ 8.7% MoM
Monthly Revenue 2026/07
$9.9M
▼ 4.8% MoM
Top 10 Market Share 2026/07
55.6%
Ashwagandha Supplements Market Share & Sales Concentration on Amazon US — July 2026
The most-sold ashwagandha supplements listing on Amazon US in July 2026 is ASIN B07P5K7DQP (Brand: Pure Encapsulations), which sold 100,000 units at $27.00 apiece — equal to 23.1% of every unit tracked in this report and 3.3× the volume of the No. 2 listing.
The Top 10 ASINs account for 240,000 units and $5,546,800 in July 2026 — 55.6% of unit volume and 56.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Ashwagandha Supplements' on Amazon
July 2026
Is 55.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07P5K7DQP
Pure Encapsulations Magnesium (Glycinate), 90 Capsules | Supplement to Support Stress Relief, Sleep, Heart Health, Nerves, Muscles, and Metabolism*, with Magnesium Glycinate
100K
▲ 0.0%vs. prior month
$2.7M
latest month
12-month trend
B094T2BZCK
Goli Ashwagandha & Vitamin D Gummy - 60 Count - Mixed Berry, KSM-66, Vegan, Plant Based, Non-GMO, Gluten-Free & Gelatin Free Relax. Restore. Unwind, Pack of 1
30K
▲ 0.0%vs. prior month
$437.4K
latest month
12-month trend
B0FNPW73LL
Goli Zero Sugar Trio - World's First 3-in-1 Pre, Post, Probiotic, Apple Cider Vinegar with Vitamin B12 and Probiotics, Ashwagandha & L-Theanine, Vitamin D Gummies, 180 Count (3-Bottle Set)
20K
▲ 0.0%vs. prior month
$737.8K
latest month
12-month trend
B06ZYHJYD5
NaturaLife Labs Organic Ashwagandha 2100 mg per Serving – Full Spectrum Root Powder and Standardized Extract (Withanolides) – 100 Capsules – Vegan – Non-GMO, Gluten-Free
20K
▲ 0.0%vs. prior month
$331.4K
latest month
12-month trend
B073DN2YG9
Nutricost Ashwagandha Herbal Supplement 600mg, 120 Capsules, Gluten-Free | Vegetarian, GMO-Free, Ashwagandha Root
20K
▼ 33.3%vs. prior month
$299K
latest month
12-month trend
B002D2JYYG
Integrative Therapeutics Cortisol Manager - Balance Cortisol & Support Relaxation for Restful Sleep* - Includes Ashwagandha & L-Theanine for Confidence with Less Stress* - 30 Tablets
10K
▼ 50.0%vs. prior month
$267.5K
latest month
12-month trend
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Best Ashwagandha Supplements Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Pure Encapsulations is the best-performing ashwagandha supplements brand in July 2026, moving 100,000 units across 1 ASIN for 41.7% of Top 10 volume. Goli follows with 50,000 units (20.8%), ahead of Nutricost on 30,000 units (12.5%).
With 8 brands splitting the Top 10 and 75.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $14.95 to $27.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Pure Encapsulations
1 ASIN in Top 10
41.7%
Units
100K
Revenue
$2.7M
Avg. price
$27.00
B07P5K7DQP
$27.00·★4.7·50.7K revsPure Encapsulations Magnesium (Glycinate), 90 Capsules | Supplement to Support Stress Relief, Sleep, Heart Health, Nerves, Muscles, and Metabolism*, with Magnesium Glycinate
Units sold100K
Goli
2 ASINs in Top 10
20.8%
Units
50K
Revenue
$1.2M
Avg. price
$25.39
B094T2BZCK
$14.98·★4.5·63.9K revsGoli Ashwagandha & Vitamin D Gummy - 60 Count - Mixed Berry, KSM-66, Vegan, Plant Based, Non-GMO, Gluten-Free & Gelatin Free Relax. Restore. Unwind, Pack of 1
Units sold30KB0FNPW73LL
$35.80·★4.3·1.9K revsGoli Zero Sugar Trio - World's First 3-in-1 Pre, Post, Probiotic, Apple Cider Vinegar with Vitamin B12 and Probiotics, Ashwagandha & L-Theanine, Vitamin D Gummies, 180 Count (3-Bottle Set)
Units sold20K
Nutricost
2 ASINs in Top 10
12.5%
Units
30K
Revenue
$448.5K
Avg. price
$14.95
B073DN2YG9
$14.95·★4.6·7.9K revsNutricost Ashwagandha Herbal Supplement 600mg, 120 Capsules, Gluten-Free | Vegetarian, GMO-Free, Ashwagandha Root
Units sold20KB079K32QB6
$14.95·★4.6·4.2K revsNutricost KSM-66 Ashwagandha Root Extract (600mg) 60 Capsules | 5% Withanolides & BioPerine, Full-Spectrum Root Extract
Units sold10K
Trending Ashwagandha Supplements Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0FWJ7TP6X booked 10K units at $26.95, with ▲ 66.7% MoM change. On the growth side, B07PWMXMZ6 leads positive momentum with ▲ 400.0% MoM growth on 5K units, with B0DR18Q7W8 close behind at ▲ 25.0% MoM on 10K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FWJ7TP6X
Micro Ingredients Magnesium Complex for Women, 240 Veggie Capsules | 20-in-1 with Glycinate, Citrate & More + D3, K2, Methylated B Complex, Biotin, Inositol & Ashwagandha. Filler Free, Non-GMO.
Price
$26.95
Rating
4.7
Reviews
358
Latest month sales
B07PWMXMZ6
Nature's Bounty Stress Relief Ashwagandha KSM 66 Tablets, 50 Count
Price
$9.88
Rating
4.4
Reviews
6.7K
Latest month sales
B0DR18Q7W8
Sea Moss Black Seed Oil Ashwagandha Ginger, Sea Moss Capsule Supplement with Turmeric Burdock Root Bladderwrack Vitamin C Vitamin D3 Enhanced Immunity & Energy Black Seed Oil Capsule 60 Count
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.6
Reviews
2.7K
Latest month sales
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