Ashwagandha Powder Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Ashwagandha Powder sales on Amazon US totaled 187,950 units in July 2026 (▼ 12.6% vs. the prior month), generating an estimated $3,910,403 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 69.2% of unit volume and 61.6% of revenue, while a typical listing is priced at $22.23. The keyword itself pulled 14,722 Amazon queries over the same period (▲ 2.1% MoM).
Zooming out to the 12-month window ending July 2026, the ashwagandha powder Top 50 moved 2,801,100 units and $57,005,020 in cumulative sales — an average of 233,425 units and $4,750,418 per month. Monthly throughput topped out at 309,050 units in August 2025 and dipped to 128,700 in May 2026, leaving the latest reading 39.2% lower than August 2025.
Ashwagandha Powder Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
187.9K
▼ 12.6% MoM
Monthly Revenue 2026/07
$3.9M
▼ 9.3% MoM
Top 10 Market Share 2026/07
69.2%
Ashwagandha Powder Market Share & Sales Concentration on Amazon US — July 2026
The most-sold ashwagandha powder listing on Amazon US in July 2026 is ASIN B094T2BZCK (Brand: Goli), which sold 30,000 units at $14.98 apiece — equal to 16.0% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 130,000 units and $2,410,180 in July 2026 — 69.2% of unit volume and 61.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Ashwagandha Powder' on Amazon
July 2026
Is 69.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B094T2BZCK
Goli Ashwagandha & Vitamin D Gummy - 60 Count - Mixed Berry, KSM-66, Vegan, Plant Based, Non-GMO, Gluten-Free & Gelatin Free Relax. Restore. Unwind, Pack of 1
30K
▲ 0.0%vs. prior month
$437.4K
latest month
12-month trend
B073DN2YG9
Nutricost Ashwagandha Herbal Supplement 600mg, 120 Capsules, Gluten-Free | Vegetarian, GMO-Free, Ashwagandha Root
20K
▼ 33.3%vs. prior month
$299K
latest month
12-month trend
B06ZYHJYD5
NaturaLife Labs Organic Ashwagandha 2100 mg per Serving – Full Spectrum Root Powder and Standardized Extract (Withanolides) – 100 Capsules – Vegan – Non-GMO, Gluten-Free
20K
▲ 0.0%vs. prior month
$331.4K
latest month
12-month trend
B079K32QB6
Nutricost KSM-66 Ashwagandha Root Extract (600mg) 60 Capsules | 5% Withanolides & BioPerine, Full-Spectrum Root Extract
10K
▼ 50.0%vs. prior month
$149.5K
latest month
12-month trend
B0BY3FDX3K
Nello Supercalm Powdered Drink Mix, Cortisol Reducer and Sleep Aid Supplement, L Theanine, Ksm-66 Ashwagandha, Magnesium Glycinate, Vitamin D 3, No Sugar, Non GMO, On The Go, 20 Ct, Raspberry Lemonade
10K
▲ 0.0%vs. prior month
$386.6K
latest month
12-month trend
B0CQMHSPDV
Futurebiotics Ashwagandha Extra Strength Stress & Mood Support 100 Capsules | Vegetarian, Non-GMO, Gluten-FREE, Soy-FREE, BioPerine for High Absorption
10K
▲ 0.0%vs. prior month
$99.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Ashwagandha Powder Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Goli is the best-performing ashwagandha powder brand in July 2026, moving 30,000 units across 1 ASIN for 23.1% of Top 10 volume. Nutricost follows with 30,000 units (23.1%), ahead of NaturaLife Labs on 20,000 units (15.4%).
With 9 brands splitting the Top 10 and 61.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $14.95 to $16.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Goli
1 ASIN in Top 10
23.1%
Units
30K
Revenue
$437.4K
Avg. price
$14.98
B094T2BZCK
$14.98·★4.5·63.8K revsGoli Ashwagandha & Vitamin D Gummy - 60 Count - Mixed Berry, KSM-66, Vegan, Plant Based, Non-GMO, Gluten-Free & Gelatin Free Relax. Restore. Unwind, Pack of 1
Units sold30K
Nutricost
2 ASINs in Top 10
23.1%
Units
30K
Revenue
$448.5K
Avg. price
$14.95
B073DN2YG9
$14.95·★4.6·8K revsNutricost Ashwagandha Herbal Supplement 600mg, 120 Capsules, Gluten-Free | Vegetarian, GMO-Free, Ashwagandha Root
Units sold20KB079K32QB6
$14.95·★4.6·4.2K revsNutricost KSM-66 Ashwagandha Root Extract (600mg) 60 Capsules | 5% Withanolides & BioPerine, Full-Spectrum Root Extract
Units sold10K
NaturaLife Labs
1 ASIN in Top 10
15.4%
Units
20K
Revenue
$331.4K
Avg. price
$16.95
B06ZYHJYD5
$16.95·★4.5·52.8K revsNaturaLife Labs Organic Ashwagandha 2100 mg per Serving – Full Spectrum Root Powder and Standardized Extract (Withanolides) – 100 Capsules – Vegan – Non-GMO, Gluten-Free
Units sold20K
Trending Ashwagandha Powder Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DH5XW5C1 booked 6K units at $28.44, with ▲ 0.0% MoM change. On the growth side, B09F1VDHZV leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B0GN4GGT8B close behind at ▲ 100.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DH5XW5C1
Clean Nutra Organic Maca Root Liquid Drops with Ashwagandha, Fenugreek, Beet Root and L-Arginine Liquid Multivitamin for Women and Men - Adapto Drive
Price
$28.44
Rating
4.4
Reviews
2.6K
Latest month sales
B09F1VDHZV
gflow vitamins Ashwagandha Supplements for Women and Men | Extra Strength Adaptogenic Supplement for Sleep, Mood and Energy Support | Vegan Friendly, Herbal Supplement, Made in USA
Price
$17.97
Rating
4.6
Reviews
928
Latest month sales
B0GN4GGT8B
Micro Ingredients Ashwagandha Supplement with Black Pepper | 150 Coconut MCT Oil Softgels | High Potency Root Extract | Better Absorption | Non-GMO
Unlock to view ASIN details and product titles
Price
$14.95
Rating
4.7
Reviews
1.2K
Latest month sales
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