Ashwaganda Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Ashwaganda sales on Amazon US totaled 274,000 units in July 2026 (▼ 13.8% vs. the prior month), generating an estimated $5,038,480 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 48.9% of unit volume and 44.6% of revenue, while a typical listing is priced at $20.11. The keyword itself pulled 25,210 Amazon queries over the same period (▲ 6.9% MoM).
Zooming out to the 12-month window ending July 2026, the ashwaganda Top 50 moved 3,804,950 units and $68,067,913 in cumulative sales — an average of 317,079 units and $5,672,326 per month. Monthly throughput topped out at 394,100 units in August 2025 and dipped to 172,100 in May 2026, leaving the latest reading 30.5% lower than August 2025.
Ashwaganda Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
274K
▼ 13.8% MoM
Monthly Revenue 2026/07
$5M
▼ 13.4% MoM
Top 10 Market Share 2026/07
48.9%
Ashwaganda Market Share & Sales Concentration on Amazon US — July 2026
The most-sold ashwaganda listing on Amazon US in July 2026 is ASIN B094T2BZCK (Brand: Goli), which sold 30,000 units at $14.98 apiece — equal to 10.9% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 134,000 units and $2,246,660 in July 2026 — 48.9% of unit volume and 44.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Ashwaganda' on Amazon
July 2026
Is 48.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B094T2BZCK
Goli Ashwagandha & Vitamin D Gummy - 60 Count - Mixed Berry, KSM-66, Vegan, Plant Based, Non-GMO, Gluten-Free & Gelatin Free Relax. Restore. Unwind, Pack of 1
30K
▲ 0.0%vs. prior month
$437.4K
latest month
12-month trend
B073DN2YG9
Nutricost Ashwagandha Herbal Supplement 600mg, 120 Capsules, Gluten-Free | Vegetarian, GMO-Free, Ashwagandha Root
20K
▼ 33.3%vs. prior month
$299K
latest month
12-month trend
B06ZYHJYD5
NaturaLife Labs Organic Ashwagandha 2100 mg per Serving – Full Spectrum Root Powder and Standardized Extract (Withanolides) – 100 Capsules – Vegan – Non-GMO, Gluten-Free
20K
▲ 0.0%vs. prior month
$331.4K
latest month
12-month trend
B079K32QB6
Nutricost KSM-66 Ashwagandha Root Extract (600mg) 60 Capsules | 5% Withanolides & BioPerine, Full-Spectrum Root Extract
10K
▼ 50.0%vs. prior month
$149.5K
latest month
12-month trend
B0BG94RWYN
Clean Nutraceuticals Clean Nutraceuticals Sea Moss Black Seed Oil Ashwagandha Turmeric Bladderwrack Burdock & Vitamin C Vitamin D3 with Elderberry Manuka Dandelion Yellow Dock Iodine Chlorophyll ACV
10K
▲ 0.0%vs. prior month
$269.3K
latest month
12-month trend
B0CQMHSPDV
Futurebiotics Ashwagandha Extra Strength Stress & Mood Support 100 Capsules | Vegetarian, Non-GMO, Gluten-FREE, Soy-FREE, BioPerine for High Absorption
10K
▲ 0.0%vs. prior month
$99.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Ashwaganda Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Goli is the best-performing ashwaganda brand in July 2026, moving 37,000 units across 2 ASINs for 27.6% of Top 10 volume. Nutricost follows with 30,000 units (22.4%), ahead of NaturaLife Labs on 20,000 units (14.9%).
With 8 brands splitting the Top 10 and 64.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $14.95 to $19.93, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Goli
2 ASINs in Top 10
27.6%
Units
37K
Revenue
$628.4K
Avg. price
$19.93
B094T2BZCK
$14.98·★4.5·63.9K revsGoli Ashwagandha & Vitamin D Gummy - 60 Count - Mixed Berry, KSM-66, Vegan, Plant Based, Non-GMO, Gluten-Free & Gelatin Free Relax. Restore. Unwind, Pack of 1
Units sold30KB092H5DCJM
$24.87·★4.5·63.9K revsGoli Ashwagandha & Vitamin D Gummy 120 Count - Relax. Restore. Unwind. (Mixed Berry, KSM-66, Vegan, Plant Based, Non-GMO, Gluten-Free & Gelatin Free), Pack of 2
Units sold7K
Nutricost
2 ASINs in Top 10
22.4%
Units
30K
Revenue
$448.5K
Avg. price
$14.95
B073DN2YG9
$14.95·★4.6·8K revsNutricost Ashwagandha Herbal Supplement 600mg, 120 Capsules, Gluten-Free | Vegetarian, GMO-Free, Ashwagandha Root
Units sold20KB079K32QB6
$14.95·★4.6·4.2K revsNutricost KSM-66 Ashwagandha Root Extract (600mg) 60 Capsules | 5% Withanolides & BioPerine, Full-Spectrum Root Extract
Units sold10K
NaturaLife Labs
1 ASIN in Top 10
14.9%
Units
20K
Revenue
$331.4K
Avg. price
$16.95
B06ZYHJYD5
$16.95·★4.5·52.8K revsNaturaLife Labs Organic Ashwagandha 2100 mg per Serving – Full Spectrum Root Powder and Standardized Extract (Withanolides) – 100 Capsules – Vegan – Non-GMO, Gluten-Free
Units sold20K
Trending Ashwaganda Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0DR18Q7W8 booked 10K units at $9.99, with ▲ 25.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DR18Q7W8
Sea Moss Black Seed Oil Ashwagandha Ginger, Sea Moss Capsule Supplement with Turmeric Burdock Root Bladderwrack Vitamin C Vitamin D3 Enhanced Immunity & Energy Black Seed Oil Capsule 60 Count
Price
$9.99
Rating
4.6
Reviews
2.8K
Latest month sales
B0002BBATC
Himalaya USDA Organic Ashwagandha Root, 670 mg, 60 Day Supply, 60 Caplets | Herbal Adrenal Support Ashwagandha Supplements for Stress Relief & Energy Support - USDA Organic, Non-GMO, Vegan, Gluten Free
Price
$21.99
Rating
4.6
Reviews
13.2K
Latest month sales
B092H5DCJM
Goli Ashwagandha & Vitamin D Gummy 120 Count - Relax. Restore. Unwind. (Mixed Berry, KSM-66, Vegan, Plant Based, Non-GMO, Gluten-Free & Gelatin Free), Pack of 2
Unlock to view ASIN details and product titles
Price
$24.87
Rating
4.5
Reviews
63.9K
Latest month sales
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