Ariel Laundry Detergent Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Ariel Laundry Detergent sales on Amazon US totaled 1,491,000 units in July 2026 (▼ 10.9% vs. the prior month), generating an estimated $21,602,990 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 46.9% of unit volume and 44.3% of revenue, while a typical listing is priced at $15.10. The keyword itself pulled 11,754 Amazon queries over the same period (▼ 27.9% MoM).
Zooming out to the 12-month window ending July 2026, the ariel laundry detergent Top 50 moved 14,624,700 units and $218,731,351 in cumulative sales — an average of 1,218,725 units and $18,227,613 per month. Monthly throughput topped out at 1,674,100 units in June 2026 and dipped to 794,200 in May 2026, leaving the latest reading 31.3% higher than August 2025.
Ariel Laundry Detergent Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
1.5M
▼ 10.9% MoM
Monthly Revenue 2026/07
$21.6M
▼ 12.8% MoM
Top 10 Market Share 2026/07
46.9%
Ariel Laundry Detergent Market Share & Sales Concentration on Amazon US — July 2026
The most-sold ariel laundry detergent listing on Amazon US in July 2026 is ASIN B000VDX2SS (Brand: SHOUT), which sold 100,000 units at $3.48 apiece — equal to 6.7% of every unit tracked in this report.
The Top 10 ASINs account for 700,000 units and $9,571,900 in July 2026 — 46.9% of unit volume and 44.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Ariel Laundry Detergent' on Amazon
July 2026
Is 46.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B000VDX2SS
SHOUT Triple-Acting Active Enzyme Laundry Stain Remover Spray, 22oz | Clings, Penetrates & Lifts 100+ Types of Everyday Stains, Fast 5-Minute Action, Pre-Treat Before Wash, Color Safe Formula
100K
▲ 25.0%vs. prior month
$335K
latest month
12-month trend
B01BUNHFAS
OxiClean Odor Blasters Versatile Odor and Stain Remover Powder, 5 lb | Eliminates Tough Odors, Laundry Stain Remover, Oxygen-Powered Cleaning, Multi-Purpose Cleaner, Color Safe Formula
100K
▲ 0.0%vs. prior month
$1M
latest month
12-month trend
B0BJMV9BXJ
Tide PODS laundry detergent pacs, 3-in-1 Stain Remover, Odor Fighter, Color Protector, 112 Count, HE compatible, Spring Meadow Scent
70K
▲ 0.0%vs. prior month
$1.9M
latest month
12-month trend
B0029XNTEU
Church & Dwight Co 03020 Arm & Hammer Super Washing Soda
70K
▲ 0.0%vs. prior month
$242.9K
latest month
12-month trend
B0BVXQQNBB
Miss Mouth's Messy Eater Stain Treater Spray, Laundry Stain Remover, 16 Oz | Newborn & Baby Essentials; Cleans Off Food, Grease, Coffee; Use on Laundry, Underwear, Fabric
60K
▼ 33.3%vs. prior month
$1.7M
latest month
12-month trend
B00IA9QTAI
OxiClean White Revive Laundry Whitener and Stain Remover Powder, 5 lb | Use with Detergent, 40% Better Whitening, Remove Stains, Chlorine Bleach Alternative, Color Safe, HE & Standard Washer Safe
60K
▲ 0.0%vs. prior month
$664.8K
latest month
12-month trend
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Best Ariel Laundry Detergent Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
OxiClean is the best-performing ariel laundry detergent brand in July 2026, moving 160,000 units across 2 ASINs for 22.9% of Top 10 volume. Tide follows with 130,000 units (18.6%), ahead of Downy on 120,000 units (17.1%).
Volume is spread across 7 brands, with the top three holding 58.6% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $11.79 to $21.30, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
OxiClean
2 ASINs in Top 10
22.9%
Units
160K
Revenue
$1.7M
Avg. price
$11.79
B01BUNHFAS
$11.78·★4.8·47.9K revsOxiClean Odor Blasters Versatile Odor and Stain Remover Powder, 5 lb | Eliminates Tough Odors, Laundry Stain Remover, Oxygen-Powered Cleaning, Multi-Purpose Cleaner, Color Safe Formula
Units sold100KB00IA9QTAI
$11.79·★4.7·46.4K revsOxiClean White Revive Laundry Whitener and Stain Remover Powder, 5 lb | Use with Detergent, 40% Better Whitening, Remove Stains, Chlorine Bleach Alternative, Color Safe, HE & Standard Washer Safe
Units sold60K
Tide
2 ASINs in Top 10
18.6%
Units
130K
Revenue
$3.1M
Avg. price
$21.30
B0BJMV9BXJ
$24.67·★4.8·277.2K revsTide PODS laundry detergent pacs, 3-in-1 Stain Remover, Odor Fighter, Color Protector, 112 Count, HE compatible, Spring Meadow Scent
Units sold70KB0BNWCTNYN
$17.94·★4.8·72.4K revsTide Liquid Laundry Detergent, Original Scent, 125 fl oz, 100 Loads, Boosted Clean Even in Cold Water with Concentrated Washing Soap
Units sold60K
Downy
2 ASINs in Top 10
17.1%
Units
120K
Revenue
$1.7M
Avg. price
$14.47
B0FGDT2PWW
$15.97·★4.8·5.9K revsDowny Unstopables Unlimited Collection In Wash Laundry Scent Booster Beads, No. 26, Fine Fragrance, Long Lasting Fresh Scent Beads, 21.1 oz
Units sold60KB0C8XBKZYG
$12.97·★4.8·41.8K revsDowny Liquid Fabric Softener, April Fresh 2-in-1 Fresh & Soft, 140 Fl Oz, 190 Loads, Fabric Conditioner For Freshness And Softness
Units sold60K
Trending Ariel Laundry Detergent Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0C8XBKZYG booked 60K units at $12.97, with ▲ 0.0% MoM change. On the growth side, B0FXNPJ6W4 leads positive momentum with ▲ 2900.0% MoM growth on 3K units, with B0FG58W4KG close behind at ▲ 100.0% MoM on 40K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0C8XBKZYG
Downy Liquid Fabric Softener, April Fresh 2-in-1 Fresh & Soft, 140 Fl Oz, 190 Loads, Fabric Conditioner For Freshness And Softness
Price
$12.97
Rating
4.8
Reviews
41.8K
Latest month sales
B0FXNPJ6W4
ARIEL Laundry Detergent Powder, with Freshness of Downy Scent, Laundry Detergent for Deep Cleaning & Tough Stains, 4.3 kg, 96 Loads
Price
$14.97
Rating
4.7
Reviews
155
Latest month sales
B0FG58W4KG
Gain Flings! "Wicked: For Good" Limited Edition Laundry Detergent Pacs, 42 Count, Fantabulous Floral Scent, 3 in 1 HE Detergent Pacs with Oxi Boost and Febreeze
Unlock to view ASIN details and product titles
Price
$10.25
Rating
4.8
Reviews
5.8K
Latest month sales
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