Aquarium Plants Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Aquarium Plants sales on Amazon US totaled 37,350 units in July 2026 (▼ 6.6% vs. the prior month), generating an estimated $501,504 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.2% of unit volume and 66.0% of revenue, while a typical listing is priced at $12.08. The keyword itself pulled 21,725 Amazon queries over the same period (▲ 1.7% MoM).

Zooming out to the 12-month window ending July 2026, the aquarium plants Top 50 moved 403,550 units and $5,265,456 in cumulative sales — an average of 33,629 units and $438,788 per month. Monthly throughput topped out at 40,000 units in June 2026 and dipped to 23,900 in May 2026, leaving the latest reading 22.9% higher than August 2025.

403.6KTotal units sold · Last 12 months
$5.3MTotal revenue · Last 12 months
21.7K▲ 1.7% MoM
Monthly search volume
$12.08Avg. price · July 2026

Aquarium Plants Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales30.4K
Revenue$385.8K

2025/09

Sales34.5K
Revenue$430K

2025/10

Sales34.4K
Revenue$406.9K

2025/11

Sales35.8K
Revenue$482.2K

2025/12

Sales34.6K
Revenue$437.9K

2026/01

Sales36.1K
Revenue$507.2K

2026/02

Sales33.1K
Revenue$453.6K

2026/03

Sales30.8K
Revenue$392.3K

2026/04

Sales32.6K
Revenue$415.2K

2026/05

Sales23.9K
Revenue$304.4K

2026/06

Sales40K
Revenue$548.4K
37.4K

2026/07

Sales37.4K
Revenue$501.5K
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

37.4K

▼ 6.6% MoM

Monthly Revenue 2026/07

$501.5K

▼ 9.3% MoM

Top 10 Market Share 2026/07

56.2%

See the Top 10 ASINs driving 56.2% of sales

Aquarium Plants Market Share & Sales Concentration on Amazon US — July 2026

The most-sold aquarium plants listing on Amazon US in July 2026 is ASIN B00JMABYUO (Brand: Fluval), which sold 7,000 units at $16.99 apiece — equal to 18.7% of every unit tracked in this report and 2.3× the volume of the No. 2 listing.

The Top 10 ASINs account for 21,000 units and $331,150 in July 2026 — 56.2% of unit volume and 66.0% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Aquarium Plants' on Amazon

July 2026
ASINSIGHT Logo
56.2% Volume Share 21K units sold
66.0% Revenue Share $331.1K estimated
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Top 5 Volume Share breakdown

B00JMABYUO 18.7%
B0B8ZJ2JXZ 8.0%
B08XYSWBBB 8.0%
B0002566TW 5.4%
B096V57BQ3 2.7%
Others 57.2%
#1
Fluval 12694 Plant and Shrimp Stratum for Freshwater Fish Tanks, 8.8 lbs. | Aquarium Substrate for Strong Plant Growth, Supports Neutral to Slightly Acidic pH

B00JMABYUO

Fluval 12694 Plant and Shrimp Stratum for Freshwater Fish Tanks, 8.8 lbs. | Aquarium Substrate for Strong Plant Growth, Supports Neutral to Slightly Acidic pH

$16.99· 4.7·18.2K reviews
Monthly Sales

7K

▼ 12.5%

vs. prior month

Revenue

$127.9K

latest month

Monthly Trend

12-month trend

#2
Ameliade Aquarium Artificial Plants & Rock Cave Betta Fish Tank Decor Set | Betta Goldfish Aquarium Accessories, Soft Plastic Plants & Rock Cave Decorations, Small and Large Fish Bowl Ornaments

B0B8ZJ2JXZ

Ameliade Aquarium Artificial Plants & Rock Cave Betta Fish Tank Decor Set | Betta Goldfish Aquarium Accessories, Soft Plastic Plants & Rock Cave Decorations, Small and Large Fish Bowl Ornaments

$7.88· 4.6·2.4K reviews
Monthly Sales

3K

▲ 0.0%

vs. prior month

Revenue

$24.1K

latest month

Monthly Trend

12-month trend

#3
majoywoo Natural Driftwood for Aquarium Decor Fish Tank Decor Reptile Decor | Assorted Driftwood Branch 6-10" 3 Pcs, Natural Driftwood for Aquascaping and Reptile Decor

B08XYSWBBB

majoywoo Natural Driftwood for Aquarium Decor Fish Tank Decor Reptile Decor | Assorted Driftwood Branch 6-10" 3 Pcs, Natural Driftwood for Aquascaping and Reptile Decor

$19.79· 4.2·2.8K reviews
Monthly Sales

3K

▲ 50.0%

vs. prior month

Revenue

$63.7K

latest month

Monthly Trend

12-month trend

#4
API LEAF ZONE Freshwater Aquarium Plant Fertilizer 18-Ounce Bottle White

B0002566TW

API LEAF ZONE Freshwater Aquarium Plant Fertilizer 18-Ounce Bottle White

$8.64· 4.6·8.1K reviews
Monthly Sales

2K

▲ 100.0%

vs. prior month

Revenue

$16.6K

latest month

Monthly Trend

12-month trend

#5
Ameliade Betta Fish Tank Rock Cave Decor Aquarium Accessories, Medium | Aquarium Decorations Stones House for Hiding and Breeding, Ideal Hideout Decor for Shrimp Cichlid , Small Fish Bowl Ornament

B096V57BQ3

Ameliade Betta Fish Tank Rock Cave Decor Aquarium Accessories, Medium | Aquarium Decorations Stones House for Hiding and Breeding, Ideal Hideout Decor for Shrimp Cichlid , Small Fish Bowl Ornament

$6.99· 4.6·2.7K reviews
Monthly Sales

1K

▲ 0.0%

vs. prior month

Revenue

$7K

latest month

Monthly Trend

12-month trend

#6
MyLifeUNIT Artificial Seaweed Water Plants for Aquarium, Plastic Fish Tank Plant Decorations 10 PCS (12 Inches Tall, Green)

B01LQ78N68

MyLifeUNIT Artificial Seaweed Water Plants for Aquarium, Plastic Fish Tank Plant Decorations 10 PCS (12 Inches Tall, Green)

$13.81· 4.5·7.4K reviews
Monthly Sales

1K

▲ 0.0%

vs. prior month

Revenue

$13.8K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Aquarium Plants Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

Fluval is the best-performing aquarium plants brand in July 2026, moving 7,000 units across 1 ASIN for 33.3% of Top 10 volume. Ameliade follows with 4,000 units (19.0%), ahead of majoywoo on 3,000 units (14.3%).

With 9 brands splitting the Top 10 and 66.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.44 to $19.79, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

33.3%
19.0%
14.3%
33.3%
Fluval
Ameliade
majoywoo
Other brands
1

Fluval

1 ASIN in Top 10

33.3%

Units

7K

Revenue

$127.9K

Avg. price

$16.99

  • Fluval 12694 Plant and Shrimp Stratum for Freshwater Fish Tanks, 8.8 lbs. | Aquarium Substrate for Strong Plant Growth, Supports Neutral to Slightly Acidic pH

    B00JMABYUO

    $16.99·4.7·18.2K revs

    Fluval 12694 Plant and Shrimp Stratum for Freshwater Fish Tanks, 8.8 lbs. | Aquarium Substrate for Strong Plant Growth, Supports Neutral to Slightly Acidic pH

    Units sold7K
2

Ameliade

2 ASINs in Top 10

19.0%

Units

4K

Revenue

$31.1K

Avg. price

$7.44

  • Ameliade Aquarium Artificial Plants & Rock Cave Betta Fish Tank Decor Set | Betta Goldfish Aquarium Accessories, Soft Plastic Plants & Rock Cave Decorations, Small and Large Fish Bowl Ornaments

    B0B8ZJ2JXZ

    $7.88·4.6·2.4K revs

    Ameliade Aquarium Artificial Plants & Rock Cave Betta Fish Tank Decor Set | Betta Goldfish Aquarium Accessories, Soft Plastic Plants & Rock Cave Decorations, Small and Large Fish Bowl Ornaments

    Units sold3K
  • Ameliade Betta Fish Tank Rock Cave Decor Aquarium Accessories, Medium | Aquarium Decorations Stones House for Hiding and Breeding, Ideal Hideout Decor for Shrimp Cichlid , Small Fish Bowl Ornament

    B096V57BQ3

    $6.99·4.6·2.7K revs

    Ameliade Betta Fish Tank Rock Cave Decor Aquarium Accessories, Medium | Aquarium Decorations Stones House for Hiding and Breeding, Ideal Hideout Decor for Shrimp Cichlid , Small Fish Bowl Ornament

    Units sold1K
3

majoywoo

1 ASIN in Top 10

14.3%

Units

3K

Revenue

$63.7K

Avg. price

$19.79

  • majoywoo Natural Driftwood for Aquarium Decor Fish Tank Decor Reptile Decor | Assorted Driftwood Branch 6-10" 3 Pcs, Natural Driftwood for Aquascaping and Reptile Decor

    B08XYSWBBB

    $19.79·4.2·2.8K revs

    majoywoo Natural Driftwood for Aquarium Decor Fish Tank Decor Reptile Decor | Assorted Driftwood Branch 6-10" 3 Pcs, Natural Driftwood for Aquascaping and Reptile Decor

    Units sold3K

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