Apple Keyboard Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Apple Keyboard sales on Amazon US totaled 36,950 units in July 2026 (▼ 5.0% vs. the prior month), generating an estimated $4,106,624 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 67.7% of unit volume and 66.7% of revenue, while a typical listing is priced at $97.81. The keyword itself pulled 47,755 Amazon queries over the same period (▲ 3.2% MoM).
Zooming out to the 12-month window ending July 2026, the apple keyboard Top 50 moved 417,300 units and $45,250,130 in cumulative sales — an average of 34,775 units and $3,770,844 per month. Monthly throughput topped out at 41,050 units in January 2026 and dipped to 19,300 in May 2026, leaving the latest reading 11.3% higher than August 2025.
Apple Keyboard Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
37K
▼ 5.0% MoM
Monthly Revenue 2026/07
$4.1M
▼ 4.1% MoM
Top 10 Market Share 2026/07
67.7%
Apple Keyboard Market Share & Sales Concentration on Amazon US — July 2026
The most-sold apple keyboard listing on Amazon US in July 2026 is ASIN B0DL6LV7Q6 (Brand: Apple), which sold 5,000 units at $86.00 apiece — equal to 13.5% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 25,000 units and $2,740,940 in July 2026 — 67.7% of unit volume and 66.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Apple Keyboard' on Amazon
July 2026
Is 67.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0DL6LV7Q6
Apple Magic Keyboard - US English , Bluetooth
5K
▲ 0.0%vs. prior month
$408.6K
latest month
12-month trend
B0D2X9NM1V
Logitech MK850 Performance Wireless Keyboard and Mouse Combo - Graphite | Connect via Bluetooth or included USB-A receiver, oversized wave-shaped keyboard, full size mouse with 8 customizable buttons
3K
▼ 25.0%vs. prior month
$270K
latest month
12-month trend
B0DWTT6Z7H
Apple Magic Keyboard with Numeric Keypad - White | Wireless, Bluetooth, Rechargeable. Works with Mac, iPad, or iPhone; US English
3K
▲ 0.0%vs. prior month
$357K
latest month
12-month trend
B0F37LY1FN
Logitech K250 Compact Wireless Bluetooth Keyboard with Number Pad, Graphite | Bluetooth only, no USB receiver, full number pad, deep-profile keys, responsive typing, spill-resistant, for Windows, MacOS
2K
▼ 33.3%vs. prior month
$45.6K
latest month
12-month trend
B00GD1BGYO
OMOTON Ultra-Slim Bluetooth Keyboard for iPad,iPad Pro/Air/Mini,iPhone | Stable Wireless iOS Keyboard with 12 Multimedia Keys, Portable Size for Office, Business, Travel, School,White
2K
▲ 0.0%vs. prior month
$33.7K
latest month
12-month trend
B098JPSVKY
Logitech MX Keys Mini Minimalist Wireless Illuminated Keyboard - Graphite | USB-C rechargeable, pairs with 3 devices via Bluetooth, Smart keys flow, compatible with macOS/ iOS/Windows/Linux/Android
2K
▲ 0.0%vs. prior month
$187.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Apple Keyboard Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Apple is the best-performing apple keyboard brand in July 2026, moving 14,000 units across 5 ASINs for 56.0% of Top 10 volume. Logitech follows with 7,000 units (28.0%), ahead of OMOTON on 2,000 units (8.0%).
With 4 brands splitting the Top 10 and 92.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $17.99 to $179.40, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Apple
5 ASINs in Top 10
56.0%
Units
14K
Revenue
$2.1M
Avg. price
$179.40
B0DL6LV7Q6
$86.00·★4.6·729 revsApple Magic Keyboard - US English , Bluetooth
Units sold5KB0DWTT6Z7H
$119.00·★4.6·578 revsApple Magic Keyboard with Numeric Keypad - White | Wireless, Bluetooth, Rechargeable. Works with Mac, iPad, or iPhone; US English
Units sold3KB0D3J63BWD
$332.00·★4.3·1.5K revsApple iPad Magic Keyboard Case for iPad Pro 13-inch (M4 and M5), Great Typing Experience, Built-in Trackpad, Function Row, US English - Black
Units sold2KB0DL6L189W
$183.99·★4.7·777 revsMagic Keyboard with Touch ID and Numeric Keypad for Mac Models with Apple Silicon - US English - Black Keys
Units sold2KB0DL731QNW
$176.00·★4.7·777 revsApple Magic Keyboard with Touch ID and Numeric Keypad for Mac Models with Apple Silicon - US English - White Keys, Bluetooth, Bluetooth
Units sold2K
Logitech
3 ASINs in Top 10
28.0%
Units
7K
Revenue
$502.6K
Avg. price
$66.66
B0D2X9NM1V
$89.99·★4.1·788 revsLogitech MK850 Performance Wireless Keyboard and Mouse Combo - Graphite | Connect via Bluetooth or included USB-A receiver, oversized wave-shaped keyboard, full size mouse with 8 customizable buttons
Units sold3KB0F37LY1FN
$19.99·★4.1·691 revsLogitech K250 Compact Wireless Bluetooth Keyboard with Number Pad, Graphite | Bluetooth only, no USB receiver, full number pad, deep-profile keys, responsive typing, spill-resistant, for Windows, MacOS
Units sold2KB098JPSVKY
$89.99·★4.4·4.2K revsLogitech MX Keys Mini Minimalist Wireless Illuminated Keyboard - Graphite | USB-C rechargeable, pairs with 3 devices via Bluetooth, Smart keys flow, compatible with macOS/ iOS/Windows/Linux/Android
Units sold2K
OMOTON
1 ASIN in Top 10
8.0%
Units
2K
Revenue
$33.7K
Avg. price
$17.99
B00GD1BGYO
$17.99·★4.5·27.1K revsOMOTON Ultra-Slim Bluetooth Keyboard for iPad,iPad Pro/Air/Mini,iPhone | Stable Wireless iOS Keyboard with 12 Multimedia Keys, Portable Size for Office, Business, Travel, School,White
Units sold2K
Trending Apple Keyboard Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DL731QNW booked 2K units at $176.00, with ▲ 100.0% MoM change. On the growth side, B0FJX44VCL leads positive momentum with ▲ 100.0% MoM growth on 400 units, with B00A7Z0WQ0 close behind at ▲ 100.0% MoM on 100 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DL731QNW
Apple Magic Keyboard with Touch ID and Numeric Keypad for Mac Models with Apple Silicon - US English - White Keys, Bluetooth, Bluetooth
Price
$176.00
Rating
4.7
Reviews
777
Latest month sales
B0FJX44VCL
Macally USB C Wired Keyboard for Mac (USB C + USB A) – Compatible Keyboard for MacBook Pro/Air, iMac & MacMini – Compact Mac Keyboard
Price
$29.99
Rating
4.2
Reviews
637
Latest month sales
B00A7Z0WQ0
Macally Full Size USB Wired Keyboard for Mac and PC - Plug & Play Wired Computer Keyboard - Compatible Apple Keyboard with 15 Shortcut Keys for Easy Controls & Navigation of Macbook Pro/Air, iMac
Unlock to view ASIN details and product titles
Price
$24.99
Rating
4.3
Reviews
5.2K
Latest month sales
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