Apple Earbuds Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Apple Earbuds sales on Amazon US totaled 139,200 units in July 2026 (▼ 27.7% vs. the prior month), generating an estimated $14,381,437 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 65.4% of unit volume and 52.9% of revenue, while a typical listing is priced at $112.82. The keyword itself pulled 86,074 Amazon queries over the same period (▲ 7.9% MoM).
Zooming out to the 12-month window ending July 2026, the apple earbuds Top 50 moved 2,013,250 units and $197,026,813 in cumulative sales — an average of 167,771 units and $16,418,901 per month. Monthly throughput topped out at 222,300 units in December 2025 and dipped to 129,350 in May 2026, leaving the latest reading 12.6% lower than August 2025.
Apple Earbuds Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
139.2K
▼ 27.7% MoM
Monthly Revenue 2026/07
$14.4M
▼ 39.1% MoM
Top 10 Market Share 2026/07
65.4%
Apple Earbuds Market Share & Sales Concentration on Amazon US — July 2026
The most-sold apple earbuds listing on Amazon US in July 2026 is ASIN B0D7FVQ1ZB (Brand: Apple), which sold 10,000 units at $14.88 apiece — equal to 7.2% of every unit tracked in this report.
The Top 10 ASINs account for 91,000 units and $7,608,030 in July 2026 — 65.4% of unit volume and 52.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Apple Earbuds' on Amazon
July 2026
Is 65.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0D7FVQ1ZB
Apple EarPods Headphones with Lightning Connector | Wired Ear Buds for iPhone with Built-In Remote to Control Music, Phone Calls, and Volume
10K
▲ 0.0%vs. prior month
$148.8K
latest month
12-month trend
B0D9ML2N4G
Apple EarPods Headphones with 3.5mm Plug, Wired Ear Buds with Built-in Remote to Control Music, Phone Calls, and Volume
10K
▲ 0.0%vs. prior month
$148.8K
latest month
12-month trend
B0DCH8VDXF
Apple EarPods Headphones with USB-C Plug, Wired Ear Buds with Built-in Remote to Control Music, Phone Calls, and Volume
10K
▲ 0.0%vs. prior month
$190K
latest month
12-month trend
B0DGHMNQ5Z
Apple AirPods 4 Wireless Earbuds | Bluetooth Headphones, Personalized Spatial Audio, Sweat & Water Resistant, USB-C Charging Case, H2 Chip
10K
▲ 0.0%vs. prior month
$990K
latest month
12-month trend
B0DGJ7HYG1
Apple AirPods 4 Wireless Earbuds with Active Noise Cancellation | Bluetooth Headphones, Transparency Mode, Personalized Spatial Audio, USB-C Charging Case, Wireless Charging, H2 Chip
10K
▲ 0.0%vs. prior month
$1.5M
latest month
12-month trend
B0FQFB8FMG
Apple AirPods Pro 3 Wireless Earbuds with Active Noise Cancellation | Live Translation, Heart Rate Sensing, Hearing Aid Feature, Bluetooth Headphones, Spatial Audio, USB-C Charging
10K
▲ 0.0%vs. prior month
$2.1M
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Apple Earbuds Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Apple is the best-performing apple earbuds brand in July 2026, moving 68,000 units across 7 ASINs for 74.7% of Top 10 volume. Btootos follows with 10,000 units (11.0%), ahead of JBL on 7,000 units (7.7%).
With 4 brands splitting the Top 10 and 93.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $21.99 to $80.82, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Apple
7 ASINs in Top 10
74.7%
Units
68K
Revenue
$5.6M
Avg. price
$80.82
B0D7FVQ1ZB
$14.88·★4.6·18K revsApple EarPods Headphones with Lightning Connector | Wired Ear Buds for iPhone with Built-In Remote to Control Music, Phone Calls, and Volume
Units sold10KB0D9ML2N4G
$14.88·★4.6·4K revsApple EarPods Headphones with 3.5mm Plug, Wired Ear Buds with Built-in Remote to Control Music, Phone Calls, and Volume
Units sold10KB0DCH8VDXF
$19.00·★4.5·16.8K revsApple EarPods Headphones with USB-C Plug, Wired Ear Buds with Built-in Remote to Control Music, Phone Calls, and Volume
Units sold10KB0DGHMNQ5Z
$99.00·★4.5·33.7K revsApple AirPods 4 Wireless Earbuds | Bluetooth Headphones, Personalized Spatial Audio, Sweat & Water Resistant, USB-C Charging Case, H2 Chip
Units sold10KB0DGJ7HYG1
$148.99·★4.5·23.5K revsApple AirPods 4 Wireless Earbuds with Active Noise Cancellation | Bluetooth Headphones, Transparency Mode, Personalized Spatial Audio, USB-C Charging Case, Wireless Charging, H2 Chip
Units sold10KB0FQFB8FMG
$189.99·★4.4·13.9K revsApple AirPods Pro 3 Wireless Earbuds with Active Noise Cancellation | Live Translation, Heart Rate Sensing, Hearing Aid Feature, Bluetooth Headphones, Spatial Audio, USB-C Charging
Units sold10KB07SKLLYTW
$79.00·★3.8·19.5K revsApple AirPods 2 with Charging Case - White (Renewed)
Units sold8K
Btootos
1 ASIN in Top 10
11.0%
Units
10K
Revenue
$220.5K
Avg. price
$21.99
B0FHWKYT89
$21.99·★4.4·60.1K revsWireless Earbuds, Bluetooth 5.4 Headphones Bass Stereo/Clear Calls, White | Ear Buds with Noise Cancelling Mic LED Display in Ear Earphones IP7 Waterproof 36H Bluetooth Earbuds for Phones/Sport/Laptop
Units sold10K
JBL
1 ASIN in Top 10
7.7%
Units
7K
Revenue
$384.6K
Avg. price
$29.95
B0BQPNMXQV
$29.95·★4.2·40.1K revsJBL Vibe Beam - True Wireless Earbuds - Black | JBL Deep Bass Sound, Comfortable fit, Up to 32 8h 24h total hours of battery life with speed charging
Units sold7K
Trending Apple Earbuds Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07SKLLYTW booked 8K units at $79.00, with ▲ 14.3% MoM change. On the growth side, B0BJQWYLYN leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B07731Y1CC close behind at ▲ 100.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07SKLLYTW
Apple AirPods 2 with Charging Case - White (Renewed)
Price
$79.00
Rating
3.8
Reviews
19.5K
Latest month sales
B0BJQWYLYN
Apple AirPods Pro (2nd Generation) (Renewed)
Price
$145.00
Rating
4.0
Reviews
3.3K
Latest month sales
B07731Y1CC
Apple Airpods Wireless Bluetooth In-Ear Headset w/ Charging Case MMEF2AM/A (Renewed)
Unlock to view ASIN details and product titles
Price
$78.24
Rating
4.3
Reviews
5.1K
Latest month sales
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