Anua Moisturizer Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Anua Moisturizer sales on Amazon US totaled 877,000 units in July 2026 (▼ 40.2% vs. the prior month), generating an estimated $17,503,440 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 58.2% of unit volume and 55.3% of revenue, while a typical listing is priced at $21.07. The keyword itself pulled 35,190 Amazon queries over the same period (▲ 5.5% MoM).
Zooming out to the 12-month window ending July 2026, the anua moisturizer Top 50 moved 9,479,150 units and $185,608,705 in cumulative sales — an average of 789,929 units and $15,467,392 per month. Monthly throughput topped out at 1,466,000 units in June 2026 and dipped to 475,000 in August 2025, leaving the latest reading 84.6% higher than August 2025.
Anua Moisturizer Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
877K
▼ 40.2% MoM
Monthly Revenue 2026/07
$17.5M
▼ 40.4% MoM
Top 10 Market Share 2026/07
58.2%
Anua Moisturizer Market Share & Sales Concentration on Amazon US — July 2026
The most-sold anua moisturizer listing on Amazon US in July 2026 is ASIN B08BW46XXK (Brand: Vanicream), which sold 100,000 units at $13.97 apiece — equal to 11.4% of every unit tracked in this report and 43% ahead of the No. 2 listing.
The Top 10 ASINs account for 510,000 units and $9,681,200 in July 2026 — 58.2% of unit volume and 55.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Anua Moisturizer' on Amazon
July 2026
Is 58.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B08BW46XXK
Vanicream Daily Facial Moisturizer, Lightweight, Non-Greasy, 3 Fl Oz | Formulated Without Common Irritants for Sensitive Skin, Moisturizing Face Cream with 5 Key Cermides and Hyaluronic Acid
100K
▲ 0.0%vs. prior month
$1.4M
latest month
12-month trend
B0DG1DQ2S7
Anua Azelaic Acid 10 Hyaluron Redness Soothing Serum, 1.01 fl oz | Facial Serum for Blemish-Prone & Oily-Prone Skin, Lightweight & Hydrating Blemish Care, Hyaluronic Acid, Korean Skincare
70K
▼ 30.0%vs. prior month
$1.5M
latest month
12-month trend
B0BVV8BNYJ
ANUA Heartleaf Quercetinol Pore Deep Cleansing Foam, 5.07 fl.oz | Face wash for Pore Refining Cleanser, Hydrating Daily Cleanser For Double Cleansing, Gentle Foaming with BHA, Korean Skincare
60K
▼ 14.3%vs. prior month
$780K
latest month
12-month trend
B0FKGJYFC8
Dr.Althea 345 Relief Cream, 1.69 Fl Oz (Ver.2 - Pack of 1) | PDRN & Hyaluronic Acid for Instant Hydration, Blemish, Post-Acne Vegan Face Moisturizer with Centella, Non-comedogenic
50K
▼ 50.0%vs. prior month
$1.3M
latest month
12-month trend
B0BN2PX8V3
Anua Heartleaf Pore Control Cleansing Oil, Korean Skincare, 6.76 fl.oz | Pore Cleanser, Sebum Care, Gentle Melting Oil Cleanser for Face, Safe For All Skin Type, Daily Hydrating Makeup Remover
50K
▼ 37.5%vs. prior month
$840.5K
latest month
12-month trend
B0FVT77ZLL
ANUA PDRN Collagen Glow Facial Serum Spray, 3.38 fl oz | Hydrating Face Mist, Hyaluronic Acid, dewy glass finish, All Skin Types, Instant Plumping, Firming Care, Korean Skincare
50K
▼ 50.0%vs. prior month
$1M
latest month
12-month trend
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Best Anua Moisturizer Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
ANUA is the best-performing anua moisturizer brand in July 2026, moving 330,000 units across 7 ASINs for 64.7% of Top 10 volume. Vanicream follows with 100,000 units (19.6%), ahead of Dr.Althea on 50,000 units (9.8%).
With 4 brands splitting the Top 10 and 94.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $13.97 to $27.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
ANUA
7 ASINs in Top 10
64.7%
Units
330K
Revenue
$6.5M
Avg. price
$21.05
B0DG1DQ2S7
$22.00·★4.5·6.2K revsAnua Azelaic Acid 10 Hyaluron Redness Soothing Serum, 1.01 fl oz | Facial Serum for Blemish-Prone & Oily-Prone Skin, Lightweight & Hydrating Blemish Care, Hyaluronic Acid, Korean Skincare
Units sold70KB0BVV8BNYJ
$13.00·★4.6·20.8K revsANUA Heartleaf Quercetinol Pore Deep Cleansing Foam, 5.07 fl.oz | Face wash for Pore Refining Cleanser, Hydrating Daily Cleanser For Double Cleansing, Gentle Foaming with BHA, Korean Skincare
Units sold60KB0BN2PX8V3
$17.00·★4.4·28.6K revsAnua Heartleaf Pore Control Cleansing Oil, Korean Skincare, 6.76 fl.oz | Pore Cleanser, Sebum Care, Gentle Melting Oil Cleanser for Face, Safe For All Skin Type, Daily Hydrating Makeup Remover
Units sold50KB0FVT77ZLL
$21.00·★4.5·6.1K revsANUA PDRN Collagen Glow Facial Serum Spray, 3.38 fl oz | Hydrating Face Mist, Hyaluronic Acid, dewy glass finish, All Skin Types, Instant Plumping, Firming Care, Korean Skincare
Units sold50KB0DWFLY18Y
$24.00·★4.6·5K revsAnua PDRN Hyaluronic Acid 100 Moisturizing Cream, 2.02 fl oz | Lightweight, Non-Greasy Hydrating Face Moisturizer with Salmon DNA for Glass Skin, Korean Skincare
Units sold40KB0CLLV2T1P
$21.85·★4.5·16.8K revsANUA Niacinamide 10 + TXA 4 Serum, Korean Skincare, 1.01 fl.oz | Dark Spot Care, Hyaluronic Acid, Tranexamic Acid, Lightweight & Hydrating All-in-One Daily Facial Serum for Glass Skin
Units sold30KB0GKFD9ZQW
$28.50·★4.4·1.1K revsANUA Collagen Retinol Refining Gua Sha Cream, 2.7 fl.oz | Neck Cream for Lifting & Firming, Jawline to Décolleté, Daily Moisturizer, Fine Line Care, Neck Massager, Korean Skincare
Units sold30K
Vanicream
1 ASIN in Top 10
19.6%
Units
100K
Revenue
$1.4M
Avg. price
$13.97
B08BW46XXK
$13.97·★4.6·25.5K revsVanicream Daily Facial Moisturizer, Lightweight, Non-Greasy, 3 Fl Oz | Formulated Without Common Irritants for Sensitive Skin, Moisturizing Face Cream with 5 Key Cermides and Hyaluronic Acid
Units sold100K
Dr.Althea
1 ASIN in Top 10
9.8%
Units
50K
Revenue
$1.3M
Avg. price
$27.00
B0FKGJYFC8
$27.00·★4.6·21.3K revsDr.Althea 345 Relief Cream, 1.69 Fl Oz (Ver.2 - Pack of 1) | PDRN & Hyaluronic Acid for Instant Hydration, Blemish, Post-Acne Vegan Face Moisturizer with Centella, Non-comedogenic
Units sold50K
Trending Anua Moisturizer Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0F84LQRYZ leads positive momentum with ▲ 400.0% MoM growth on 10K units, with B09QBB8ZL4 close behind at ▲ 25.0% MoM on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F84LQRYZ
Aveeno Skin Relief Healing Ointment, Fragrance-Free, 2.0 oz | Repair & Protect Extra Dry Cracked Skin, Glycerin Protectant, Triple Oat & Shea Butter, Non-Greasy Feel, Travel Size
Price
$5.43
Rating
4.6
Reviews
1.2K
Latest month sales
B09QBB8ZL4
TATCHA The Dewy Skin Cream, Rich Plumping Moisturizer with Hyaluronic Acid | Improves skin barrier, reduces fine lines, plumps, & hydrates dry skin with hyaluronic acid, Hadasei-3, & biomimetic squalane
Price
$74.00
Rating
4.6
Reviews
5.9K
Latest month sales
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