Anti Itch Spray Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Anti Itch Spray sales on Amazon US totaled 502,500 units in July 2026 (▼ 9.2% vs. the prior month), generating an estimated $4,776,357 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 61.7% of unit volume and 43.1% of revenue, while a typical listing is priced at $12.80. The keyword itself pulled 14,329 Amazon queries over the same period (▼ 1.7% MoM).
Zooming out to the 12-month window ending July 2026, the anti itch spray Top 50 moved 3,613,000 units and $36,209,662 in cumulative sales — an average of 301,083 units and $3,017,472 per month. Monthly throughput topped out at 553,300 units in June 2026 and dipped to 189,250 in January 2026, leaving the latest reading 28.2% higher than August 2025.
Anti Itch Spray Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
502.5K
▼ 9.2% MoM
Monthly Revenue 2026/07
$4.8M
▼ 10.3% MoM
Top 10 Market Share 2026/07
61.7%
Anti Itch Spray Market Share & Sales Concentration on Amazon US — July 2026
The most-sold anti itch spray listing on Amazon US in July 2026 is ASIN B00HQRCNWI (Brand: Benadryl), which sold 80,000 units at $6.48 apiece — equal to 15.9% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 310,000 units and $2,056,700 in July 2026 — 61.7% of unit volume and 43.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Anti Itch Spray' on Amazon
July 2026
Is 61.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00HQRCNWI
Benadryl Itch Relief Gel Extra Strength, 2% Diphenhydramine HCl, 3.5 fl. Oz | Topical Itch Relief Gel, Soothing Relief, Scrapes, Insect Bites, Sunburn and More, Great for Outdoors
80K
▼ 20.0%vs. prior month
$518.4K
latest month
12-month trend
B0BJMQBSKJ
Cortizone-10 Max Strength Soothing Aloe Itch Relief Cream, 2 oz. | 1% hydrocortisone, fast-acting, anti-itch cream for bug bites, rash, eczema, psoriasis, poison ivy, oak, sumac, ages 2+
40K
▼ 20.0%vs. prior month
$318.8K
latest month
12-month trend
B0779CBH6S
Amazon Basic Care Hydrocortisone 1% Anti-Itch Cream, White, 2 Ounce (Pack of 1)
30K
▲ 200.0%vs. prior month
$162.9K
latest month
12-month trend
B0CMVYX6VN
Cortizone-10 Max Strength Intensive Healing Itch Relief Cream, 2 oz. | 1% hydrocortisone, fast-acting, anti-itch cream for bug bites, rash, eczema, psoriasis, poison ivy, oak, sumac and more
30K
▲ 50.0%vs. prior month
$242.7K
latest month
12-month trend
B0CNL3G38V
Quitch Mosquito Bite Itch Relief Bug Bite Patch, Camping Travel Essentials | After Bite Insect Bite Treatment, Anti Itch Cream Alternative, Insect Bite Relief, Cruise, Travel and Camping Essential
30K
▼ 50.0%vs. prior month
$299.1K
latest month
12-month trend
B0037Z6VJE
Veterinary Formula Clinical Care Hot Spot & Itch Relief Spray, Dogs & Cats
20K
▲ 100.0%vs. prior month
$190.4K
latest month
12-month trend
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Best Anti Itch Spray Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Benadryl is the best-performing anti itch spray brand in July 2026, moving 100,000 units across 2 ASINs for 32.3% of Top 10 volume. Cortizone 10 follows with 70,000 units (22.6%), ahead of Amazon Basic Care on 30,000 units (9.7%).
With 8 brands splitting the Top 10 and 64.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.69 to $8.59, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Benadryl
2 ASINs in Top 10
32.3%
Units
100K
Revenue
$576.6K
Avg. price
$4.69
B00HQRCNWI
$6.48·★4.6·45.8K revsBenadryl Itch Relief Gel Extra Strength, 2% Diphenhydramine HCl, 3.5 fl. Oz | Topical Itch Relief Gel, Soothing Relief, Scrapes, Insect Bites, Sunburn and More, Great for Outdoors
Units sold80KB012SAJYEM
$2.89·★4.5·3.7K revsBenadryl Itch Relief Stick, Extra Strength, 0.47 fl. Oz | For Rashes, Insect and Bug Bites, Fits in Backpack or First Aid Kit, Outdoor Activities, Sporting Events, Picnics, Camping
Units sold20K
Cortizone 10
2 ASINs in Top 10
22.6%
Units
70K
Revenue
$561.5K
Avg. price
$8.59
B0BJMQBSKJ
$8.36·★4.7·11.2K revsCortizone-10 Max Strength Soothing Aloe Itch Relief Cream, 2 oz. | 1% hydrocortisone, fast-acting, anti-itch cream for bug bites, rash, eczema, psoriasis, poison ivy, oak, sumac, ages 2+
Units sold40KB0CMVYX6VN
$8.83·★4.8·8.6K revsCortizone-10 Max Strength Intensive Healing Itch Relief Cream, 2 oz. | 1% hydrocortisone, fast-acting, anti-itch cream for bug bites, rash, eczema, psoriasis, poison ivy, oak, sumac and more
Units sold30K
Amazon Basic Care
1 ASIN in Top 10
9.7%
Units
30K
Revenue
$162.9K
Avg. price
$5.58
B0779CBH6S
$5.58·★4.7·8K revsAmazon Basic Care Hydrocortisone 1% Anti-Itch Cream, White, 2 Ounce (Pack of 1)
Units sold30K
Trending Anti Itch Spray Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0779CBH6S booked 30K units at $5.58, with ▲ 200.0% MoM change. On the growth side, B0DQXFF821 leads positive momentum with ▲ 200.0% MoM growth on 6K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0779CBH6S
Amazon Basic Care Hydrocortisone 1% Anti-Itch Cream, White, 2 Ounce (Pack of 1)
Price
$5.58
Rating
4.7
Reviews
8K
Latest month sales
B0037Z6VJE
Veterinary Formula Clinical Care Hot Spot & Itch Relief Spray, Dogs & Cats
Price
$9.92
Rating
4.4
Reviews
34.5K
Latest month sales
B0DQXFF821
Cortizone-10 Max Strength Soothing Aloe Itch Relief Spray, 2.7 oz. | 1% hydrocortisone, ages 2+, no mess, anti-itch cooling spray for bug bites, rash, eczema, psoriasis, poison ivy, oak, sumac
Unlock to view ASIN details and product titles
Price
$8.97
Rating
4.6
Reviews
1.8K
Latest month sales
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