Amazon Tv Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Amazon Tv sales on Amazon US totaled 164,100 units in July 2026 (▼ 33.8% vs. the prior month), generating an estimated $26,446,528 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 59.1% of unit volume and 43.9% of revenue, while a typical listing is priced at $316.65. The keyword itself pulled 22,531 Amazon queries over the same period (▲ 3.0% MoM).
Zooming out to the 12-month window ending July 2026, the amazon tv Top 50 moved 1,588,650 units and $238,536,932 in cumulative sales — an average of 132,388 units and $19,878,078 per month. Monthly throughput topped out at 247,900 units in June 2026 and dipped to 79,200 in August 2025, leaving the latest reading 107.2% higher than August 2025.
Amazon Tv Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
164.1K
▼ 33.8% MoM
Monthly Revenue 2026/07
$26.4M
▼ 42.5% MoM
Top 10 Market Share 2026/07
59.1%
Amazon Tv Market Share & Sales Concentration on Amazon US — July 2026
The most-sold amazon tv listing on Amazon US in July 2026 is ASIN B0BP9SNVH9 (Brand: Amazon), which sold 10,000 units at $49.99 apiece — equal to 6.1% of every unit tracked in this report.
The Top 10 ASINs account for 97,000 units and $11,614,790 in July 2026 — 59.1% of unit volume and 43.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Amazon Tv' on Amazon
July 2026
Is 59.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0BP9SNVH9
Amazon Fire TV Stick 4K Max (newest model), streaming device, with AI-powered Fire TV Search, supports Wi-Fi 6E, free & live TV without cable or satellite, find shows faster with Alexa+
10K
▲ 0.0%vs. prior month
$599.9K
latest month
12-month trend
B0C6W3D4RM
Amazon Fire TV Stick 4K Select (newest model), start streaming in 4K, AI-powered search, and free & live TV, find shows faster with Alexa+
10K
▲ 0.0%vs. prior month
$278K
latest month
12-month trend
B0CQMRKRV5
Amazon Fire TV Stick HD, free and live TV, Alexa Voice Remote, smart home controls, HD streaming
10K
▲ 0.0%vs. prior month
$248.3K
latest month
12-month trend
B0DJGDC3BD
Amazon Fire TV Stick HD (newest model), free & live TV, Alexa Voice Remote, powered by the TV, effortless setup, find shows faster with Alexa+
10K
▲ 0.0%vs. prior month
$248.3K
latest month
12-month trend
B0F19KLHG3
INSIGNIA 50" Class F50 Series LED 4K UHD Smart Fire TV, Voice Remote with Alexa, Stream Live TV Without Cable
10K
▲ 0.0%vs. prior month
$2.1M
latest month
12-month trend
B0F7RZ1MS9
INSIGNIA 32" Class F20 Series LED HD Smart Fire TV, Voice Remote with Alexa, Free & Live TV
10K
▲ 0.0%vs. prior month
$854.7K
latest month
12-month trend
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Best Amazon Tv Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Amazon is the best-performing amazon tv brand in July 2026, moving 50,000 units across 5 ASINs for 51.5% of Top 10 volume. INSIGNIA follows with 20,000 units (20.6%), ahead of Roku on 20,000 units (20.6%).
With 4 brands splitting the Top 10 and 92.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $29.19 to $199.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon
5 ASINs in Top 10
51.5%
Units
50K
Revenue
$1.8M
Avg. price
$29.19
B0BP9SNVH9
$49.99·★4.6·81.9K revsAmazon Fire TV Stick 4K Max (newest model), streaming device, with AI-powered Fire TV Search, supports Wi-Fi 6E, free & live TV without cable or satellite, find shows faster with Alexa+
Units sold10KB0C6W3D4RM
$19.99·★4.1·15.1K revsAmazon Fire TV Stick 4K Select (newest model), start streaming in 4K, AI-powered search, and free & live TV, find shows faster with Alexa+
Units sold10KB0CQMRKRV5
$17.99·★4.6·73K revsAmazon Fire TV Stick HD, free and live TV, Alexa Voice Remote, smart home controls, HD streaming
Units sold10KB0DJGDC3BD
$17.99·★4.0·4.2K revsAmazon Fire TV Stick HD (newest model), free & live TV, Alexa Voice Remote, powered by the TV, effortless setup, find shows faster with Alexa+
Units sold10KB0F7Z4QZTT
$39.99·★4.6·113.3K revsAmazon Fire TV Stick 4K Plus (newest model) with AI-powered Fire TV Search, Wi-Fi 6, stream hundreds of thousands of movies and shows, free & live TV, find shows faster with Alexa+
Units sold10K
INSIGNIA
2 ASINs in Top 10
20.6%
Units
20K
Revenue
$2.9M
Avg. price
$129.99
B0F19KLHG3
$179.99·★4.3·11.8K revsINSIGNIA 50" Class F50 Series LED 4K UHD Smart Fire TV, Voice Remote with Alexa, Stream Live TV Without Cable
Units sold10KB0F7RZ1MS9
$79.99·★4.1·7K revsINSIGNIA 32" Class F20 Series LED HD Smart Fire TV, Voice Remote with Alexa, Free & Live TV
Units sold10K
Roku
2 ASINs in Top 10
20.6%
Units
20K
Revenue
$4.1M
Avg. price
$199.99
B0FV57TPWT
$129.99·★4.5·1.5K revsRoku 40-Inch Select Series Smart TV 2026-1080p Full HD TV - RokuTV | Flat Screen LED Television with Voice Remote, Wi-Fi & Bluetooth Headphone Mode - Streaming Live Local News Sports & Movies
Units sold10KB0FXZ21F3X
$269.99·★4.4·1.1K revsRoku 55-Inch Select Series Smart TV 2026-4K QLED TV - Roku TV | Flat Screen QLED Television with Voice Remote, Wi-Fi & Bluetooth Headphone Mode - Streaming Live Local News, Sports, & Movies
Units sold10K
Trending Amazon Tv Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0FV57TPWT booked 10K units at $129.99, with ▲ 233.3% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FV57TPWT
Roku 40-Inch Select Series Smart TV 2026-1080p Full HD TV - RokuTV | Flat Screen LED Television with Voice Remote, Wi-Fi & Bluetooth Headphone Mode - Streaming Live Local News Sports & Movies
Price
$129.99
Rating
4.5
Reviews
1.5K
Latest month sales
B0FXZ21F3X
Roku 55-Inch Select Series Smart TV 2026-4K QLED TV - Roku TV | Flat Screen QLED Television with Voice Remote, Wi-Fi & Bluetooth Headphone Mode - Streaming Live Local News, Sports, & Movies
Price
$269.99
Rating
4.4
Reviews
1.1K
Latest month sales
B0H3L589W7
Samsung 65-Inch Class U8000H Series Crystal UHD, 4K, Smart TV, 2026 Model | Samsung Vision AI Companion, Crystal Processor 4K, Endless Free Content, Motion Xcelerator, Color Booster, 4K Upscaling
Unlock to view ASIN details and product titles
Price
$378.00
Rating
4.1
Reviews
818
Latest month sales
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