Amazon Prime Membership Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Amazon Prime Membership sales on Amazon US totaled 223,850 units in July 2026 (▼ 9.3% vs. the prior month), generating an estimated $6,351,392 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 92.0% of unit volume and 95.0% of revenue, while a typical listing is priced at $17.70. The keyword itself pulled 2,282 Amazon queries over the same period (▼ 91.6% MoM).
Zooming out to the 12-month window ending July 2026, the amazon prime membership Top 50 moved 3,155,100 units and $84,890,575 in cumulative sales — an average of 262,925 units and $7,074,215 per month. Monthly throughput topped out at 335,750 units in November 2025 and dipped to 178,350 in May 2026, leaving the latest reading 19.0% lower than August 2025.
Amazon Prime Membership Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
223.8K
▼ 9.3% MoM
Monthly Revenue 2026/07
$6.4M
▼ 4.3% MoM
Top 10 Market Share 2026/07
92.0%
Amazon Prime Membership Market Share & Sales Concentration on Amazon US — July 2026
The most-sold amazon prime membership listing on Amazon US in July 2026 is ASIN B01BZ0LXL8 (Brand: Hefty), which sold 100,000 units at $15.47 apiece — equal to 44.7% of every unit tracked in this report and 3.3× the volume of the No. 2 listing.
The Top 10 ASINs account for 206,000 units and $6,031,700 in July 2026 — 92.0% of unit volume and 95.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Amazon Prime Membership' on Amazon
July 2026
Is 92.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B01BZ0LXL8
Hefty Ultra Strong 13 Gal Kitchen Trash Bags, White, Lavender Vanilla, 80ct | 13G Tall White Trash Bags with Drawstrings for Kitchen and Home Use, Resists Leaks, Punctures, Rips, Continuous Odor Control
100K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B00LU4CZP8
Nutrafol Women Hair Growth Supplements, Ages 18-44, 1-Month Bottle | #1 Dermatologist-Recommended Hair Growth Supplement Brand, Clinically Tested for Visibly Thicker Hair and Scalp Coverage
30K
▲ 0.0%vs. prior month
$2.6M
latest month
12-month trend
B084HFQMSZ
BOOST High Protein with Fiber Ready to Drink Complete Nutritional Drink, Rich Chocolate, 8 fl oz Bottle, 24 Pack | Ready to Drink, 20g Protein, 3g of Fiber, 8 FL OZ (Packaging May Vary)
20K
▲ 0.0%vs. prior month
$699.6K
latest month
12-month trend
B004CQWWKY
FIJI FIJI Artesian Bottled Water, 500 mL (16.9 fl oz), Pack of 24 | 100% Natural Electrolytes, 100% Recylced Plastic, Agua
10K
▲ 0.0%vs. prior month
$267.8K
latest month
12-month trend
B07MWHQCPW
Amazon Basics C Cell Alkaline Long-Lasting All-Purpose Batteries, 1.5 Volt, 5-Year Shelf Life, 24-Pack
10K
▲ 0.0%vs. prior month
$174.9K
latest month
12-month trend
B08ZBL16X3
BOOST Very High Calorie Very Vanilla Nutritional Drink – 22g Protein, 530 Nutrient Rich Calories, 8 Fl Oz (Pack of 24) | Supports Weight Gain & Maintenance, 26 Vitamins & Minerals, 22 g Protein
10K
▲ 0.0%vs. prior month
$570.1K
latest month
12-month trend
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Best Amazon Prime Membership Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Hefty is the best-performing amazon prime membership brand in July 2026, moving 100,000 units across 1 ASIN for 48.5% of Top 10 volume. Nutrafol follows with 30,000 units (14.6%), ahead of BOOST on 30,000 units (14.6%).
With 7 brands splitting the Top 10 and 77.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $15.47 to $88.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Hefty
1 ASIN in Top 10
48.5%
Units
100K
Revenue
$1.1M
Avg. price
$15.47
B01BZ0LXL8
$15.47·★4.8·88.5K revsHefty Ultra Strong 13 Gal Kitchen Trash Bags, White, Lavender Vanilla, 80ct | 13G Tall White Trash Bags with Drawstrings for Kitchen and Home Use, Resists Leaks, Punctures, Rips, Continuous Odor Control
Units sold100K
Nutrafol
1 ASIN in Top 10
14.6%
Units
30K
Revenue
$2.6M
Avg. price
$88.00
B00LU4CZP8
$88.00·★4.2·21.1K revsNutrafol Women Hair Growth Supplements, Ages 18-44, 1-Month Bottle | #1 Dermatologist-Recommended Hair Growth Supplement Brand, Clinically Tested for Visibly Thicker Hair and Scalp Coverage
Units sold30K
BOOST
2 ASINs in Top 10
14.6%
Units
30K
Revenue
$1.3M
Avg. price
$45.39
B084HFQMSZ
$34.98·★4.7·13.7K revsBOOST High Protein with Fiber Ready to Drink Complete Nutritional Drink, Rich Chocolate, 8 fl oz Bottle, 24 Pack | Ready to Drink, 20g Protein, 3g of Fiber, 8 FL OZ (Packaging May Vary)
Units sold20KB08ZBL16X3
$55.80·★4.6·7.8K revsBOOST Very High Calorie Very Vanilla Nutritional Drink – 22g Protein, 530 Nutrient Rich Calories, 8 Fl Oz (Pack of 24) | Supports Weight Gain & Maintenance, 26 Vitamins & Minerals, 22 g Protein
Units sold10K
Trending Amazon Prime Membership Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0F6V6RW6D booked 5K units at $19.99, with ▲ 0.0% MoM change. On the growth side, B0CLJ1SQLL leads positive momentum with ▲ 100.0% MoM growth on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F6V6RW6D
LetsJoli Jelly Bras for Women No Underwire Plus Size Push Up Supportive
Price
$19.99
Rating
4.1
Reviews
21.7K
Latest month sales
B0CLJ1SQLL
miyozi Airtag Wallet for Men,with Money Clip 10 Cards Metal Case Smart Slim Pop Up Credit Card Holder Flip with Magnetic Closure RFID Blocking wallet with Gift Box
Price
$23.99
Rating
4.4
Reviews
3.2K
Latest month sales
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