Always Pads Size 5 Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Always Pads Size 5 sales on Amazon US totaled 400,000 units in July 2026 (▼ 10.1% vs. the prior month), generating an estimated $8,814,780 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 37.5% of unit volume and 26.9% of revenue, while a typical listing is priced at $23.63. The keyword itself pulled 17,072 Amazon queries over the same period (▼ 11.7% MoM).
Zooming out to the 12-month window ending July 2026, the always pads size 5 Top 50 moved 4,265,850 units and $96,856,123 in cumulative sales — an average of 355,488 units and $8,071,344 per month. Monthly throughput topped out at 445,000 units in June 2026 and dipped to 240,000 in May 2026, leaving the latest reading 21.8% higher than August 2025.
Always Pads Size 5 Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
400K
▼ 10.1% MoM
Monthly Revenue 2026/07
$8.8M
▼ 5.6% MoM
Top 10 Market Share 2026/07
37.5%
Always Pads Size 5 Market Share & Sales Concentration on Amazon US — July 2026
The most-sold always pads size 5 listing on Amazon US in July 2026 is ASIN B00NZGO9BC (Brand: Carefree), which sold 30,000 units at $7.38 apiece — equal to 7.5% of every unit tracked in this report.
The Top 10 ASINs account for 150,000 units and $2,372,100 in July 2026 — 37.5% of unit volume and 26.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Always Pads Size 5' on Amazon
July 2026
Is 37.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B00NZGO9BC
Carefree Light Panty Liners, Extra Long, Wrapped, Unscented, 93 ct
30K
▼ 25.0%vs. prior month
$221.4K
latest month
12-month trend
B00KXUW72G
Always Discreet Adult Diapers for Women, Incontinence Underwear, Postpartum Essentials, Disposable Briefs, Max Absorbency, Bladder Leak Protection, Small/Medium, 32ct
30K
▲ 0.0%vs. prior month
$582.6K
latest month
12-month trend
B01M1BLRC1
Always Maxi Overnight Pads with Wings for Women, Size 5, Extra Heavy Overnight Absorbency, Unscented, 36 Count
20K
▲ 0.0%vs. prior month
$219.4K
latest month
12-month trend
B007QVLWS0
Poise Daily Liners, Incontinence Panty Liners, 2 Drop, 48 ct
10K
▼ 50.0%vs. prior month
$65.8K
latest month
12-month trend
B00J7L59K4
Always Infinity Feminine Pads for Women, Flexfoam Pads with Wings, Size 2, Heavy Absorbency, Unscented, 46 Count
10K
▼ 50.0%vs. prior month
$124.9K
latest month
12-month trend
B0154QEQ4K
Poise Incontinence Pads for Women, 6 Drop, Long, 90 ct
10K
▲ 0.0%vs. prior month
$406.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Always Pads Size 5 Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Always Discreet is the best-performing always pads size 5 brand in July 2026, moving 40,000 units across 2 ASINs for 26.7% of Top 10 volume. Always follows with 40,000 units (26.7%), ahead of Carefree on 30,000 units (20.0%).
With 6 brands splitting the Top 10 and 73.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.38 to $21.18, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Always Discreet
2 ASINs in Top 10
26.7%
Units
40K
Revenue
$812.3K
Avg. price
$21.18
B00KXUW72G
$19.39·★4.4·43.2K revsAlways Discreet Adult Diapers for Women, Incontinence Underwear, Postpartum Essentials, Disposable Briefs, Max Absorbency, Bladder Leak Protection, Small/Medium, 32ct
Units sold30KB016IS3536
$22.97·★4.5·19.7K revsAlways Discreet Adult Incontinence Pads for Women, Drier, 6 Drop Long Length, Extra Heavy Absorbency, Pads for Bladder Control Management, Bladder Leaks, & Postpartum Pads, 45ct
Units sold10K
Always
3 ASINs in Top 10
26.7%
Units
40K
Revenue
$573K
Avg. price
$15.57
B01M1BLRC1
$10.82·★4.7·24.9K revsAlways Maxi Overnight Pads with Wings for Women, Size 5, Extra Heavy Overnight Absorbency, Unscented, 36 Count
Units sold20KB00J7L59K4
$12.96·★4.8·14.3K revsAlways Infinity Feminine Pads for Women, Flexfoam Pads with Wings, Size 2, Heavy Absorbency, Unscented, 46 Count
Units sold10KB07J4W6T1W
$22.94·★4.7·4.5K revsAlways Ultra Thin Overnight Pads, Size 5, Extra Heavy Overnight, Unscented, 92 Count (2 Packs of 46)
Units sold10K
Carefree
1 ASIN in Top 10
20.0%
Units
30K
Revenue
$221.4K
Avg. price
$7.38
B00NZGO9BC
$7.38·★4.6·33.8K revsCarefree Light Panty Liners, Extra Long, Wrapped, Unscented, 93 ct
Units sold30K
Trending Always Pads Size 5 Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B07PC2PCL1 leads positive momentum with ▲ 100.0% MoM growth on 4K units, with B0GK2VQ7HD close behind at ▲ 50.0% MoM on 6K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07PC2PCL1
Always Ultra Thin Feminine Pads with Wings for Women, Size 3, Extra Long Super Absorbency, Unscented, Up to 100% Leak-Free Protection, 52 Count
Price
$11.47
Rating
4.7
Reviews
14.2K
Latest month sales
B0GK2VQ7HD
Always Maxi Overnight Feminine Pads with Wings for Women, Size 6, Ultimate Heavy Overnight Absorbency, Unscented, Up to 100% Leak-Free Protection, 21 Count
Price
$8.67
Rating
4.6
Reviews
341
Latest month sales
B07NLXKYWN
Always Infinity Feminine Pads for Women, Flexfoam Pads with Wings, Size 5, Extra Heavy Overnight Absorbency, Unscented, 66 Count (3 Packs of 22)
Unlock to view ASIN details and product titles
Price
$23.64
Rating
4.7
Reviews
14.3K
Latest month sales
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