Allbirds Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Allbirds sales on Amazon US totaled 1,500 units in July 2026 (▼ 18.9% vs. the prior month), generating an estimated $68,418 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 86.7% of unit volume and 84.8% of revenue, while a typical listing is priced at $63.92. The keyword itself pulled 11,404 Amazon queries over the same period (▼ 6.0% MoM).
Zooming out to the 12-month window ending July 2026, the allbirds Top 50 moved 15,650 units and $684,777 in cumulative sales — an average of 1,304 units and $57,065 per month. Monthly throughput topped out at 2,150 units in August 2025 and dipped to 650 in May 2026, leaving the latest reading 30.2% lower than August 2025.
Allbirds Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
1.5K
▼ 18.9% MoM
Monthly Revenue 2026/07
$68.4K
▼ 19.1% MoM
Top 10 Market Share 2026/07
86.7%
Allbirds Market Share & Sales Concentration on Amazon US — July 2026
The most-sold allbirds listing on Amazon US in July 2026 is ASIN B0D5N57SHS (Brand: Project Cloud), which sold 200 units at $39.90 apiece — equal to 13.3% of every unit tracked in this report.
The Top 10 ASINs account for 1,300 units and $58,007 in July 2026 — 86.7% of unit volume and 84.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Allbirds' on Amazon
July 2026
Is 86.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0D5N57SHS
Project Cloud Womens Sneakers - Comfortable Fashion Sneakers for Women
200
▲ 0.0%vs. prior month
$6.5K
latest month
12-month trend
B07ZLMSGMV
Bruno Marc Men's KnitFlex Breeze Casual Dress Sneakers
200
▼ 33.3%vs. prior month
$8.1K
latest month
12-month trend
B0B3TB9L6X
VILOCY Men's Casual Dress Sneakers Tennis Walking Shoes
200
▼ 33.3%vs. prior month
$9K
latest month
12-month trend
B08FQQQTLD
VAMJAM Men's Running Shoes Ultra Lightweight Breathable Walking Shoes Non Slip Athletic Fashion Sneakers Mesh Workout Casual Sports Shoes
100
▲ 0.0%vs. prior month
$3.4K
latest month
12-month trend
B097R39VPH
VAMJAM Men's Running Shoes Fashion Sneakers - Lightweight Breathable Flying Knitting Lace Up Mesh Walking Shoes Workout Casual Sports Shoes
100
▲ 0.0%vs. prior month
$3.1K
latest month
12-month trend
B09Z6999D9
WHITIN Women's Barefoot Shoes | Zero Drop Sole | Wide Fashion Sneakers W81
100
▲ 0.0%vs. prior month
$4.1K
latest month
12-month trend
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Best Allbirds Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Project Cloud is the best-performing allbirds brand in July 2026, moving 300 units across 2 ASINs for 23.1% of Top 10 volume. VILOCY follows with 300 units (23.1%), ahead of Bruno Marc on 200 units (15.4%).
With 6 brands splitting the Top 10 and 61.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $39.90 to $42.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Project Cloud
2 ASINs in Top 10
23.1%
Units
300
Revenue
$9.7K
Avg. price
$39.90
B0D5N57SHS
$39.90·★4.0·3.1K revsProject Cloud Womens Sneakers - Comfortable Fashion Sneakers for Women
Units sold200B0D5MXCCFY
$39.90·★4.0·3.1K revsProject Cloud Womens Sneakers - Comfortable Fashion Sneakers for Women
Units sold100
VILOCY
2 ASINs in Top 10
23.1%
Units
300
Revenue
$13.4K
Avg. price
$42.69
B0B3TB9L6X
$41.39·★4.5·13.4K revsVILOCY Men's Casual Dress Sneakers Tennis Walking Shoes
Units sold200B0B3T9JMZT
$43.98·★4.5·13.4K revsVILOCY Men's Casual Dress Sneakers Tennis Walking Shoes
Units sold100
Bruno Marc
1 ASIN in Top 10
15.4%
Units
200
Revenue
$8.1K
Avg. price
$42.99
B07ZLMSGMV
$42.99·★4.6·15.4K revsBruno Marc Men's KnitFlex Breeze Casual Dress Sneakers
Units sold200
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