Alice In Wonderland Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Alice In Wonderland sales on Amazon US totaled 5,050 units in July 2026 (▲ 13.6% vs. the prior month), generating an estimated $79,411 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 49.5% of unit volume and 48.2% of revenue, while a typical listing is priced at $15.71. The keyword itself pulled 50,639 Amazon queries over the same period (▼ 3.8% MoM).
Zooming out to the 12-month window ending July 2026, the alice in wonderland Top 50 moved 68,900 units and $1,135,338 in cumulative sales — an average of 5,742 units and $94,611 per month. Monthly throughput topped out at 9,500 units in December 2025 and dipped to 4,000 in May 2026, leaving the latest reading 1.0% lower than August 2025.
Alice In Wonderland Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
5K
▲ 13.6% MoM
Monthly Revenue 2026/07
$79.4K
▲ 8.5% MoM
Top 10 Market Share 2026/07
49.5%
Alice In Wonderland Market Share & Sales Concentration on Amazon US — July 2026
The most-sold alice in wonderland listing on Amazon US in July 2026 is ASIN B0CX4PJMSN (Brand: Bicycle), which sold 600 units at $8.99 apiece — equal to 11.9% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 2,500 units and $38,269 in July 2026 — 49.5% of unit volume and 48.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Alice In Wonderland' on Amazon
July 2026
Is 49.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0CX4PJMSN
Disney Alice in Wonderland Inspired Playing Cards 1 Deck by Bicycle | Custom court cards with Alice Mad Hatter Cheshire Cat and Queen of Hearts, Checkered back design, Air Cushion Finish
600
▲ 50.0%vs. prior month
$5.7K
latest month
12-month trend
B0GWPWZPVX
Alice in Wonderland Stickers Cute Cartoon Decals for Kids Teens Adult 50PCS | Waterproof Vinyl Alice in Wonderland Sticker for Water Bottle Laptop Journal Luggage Gifts for Girls Teachers Rewards Decal
300
▲ 0.0%vs. prior month
$1.5K
latest month
12-month trend
B0743HKBJB
Alice Party Vintage Style Arrow Signs/Mad Hatters Tea Party Props & Decorations – Pack of 12 Signs
300
▲ 50.0%vs. prior month
$3.9K
latest month
12-month trend
B0GWN61YD7
Alice In Wonderland (1951) - UHD/BD Combo + Digital
300
▲ 0.0%vs. prior month
$9.3K
latest month
12-month trend
B0C3SKBQ3J
Alice's Adventures in Wonderland Wonder of Tea Gift Set, Set of 90 | Book Lover Gift, Literary Tea Collection, Illustrated Tea Bags, Tea Lovers, Collectible Gift & Afternoon Tea
200
▲ 0.0%vs. prior month
$5K
latest month
12-month trend
B09YNBX7SK
Alice in Wonderland Highchair Banner, 1st Birthday Girl Decoration, Blue, 80 inches x 8.75 inches
200
▲ 0.0%vs. prior month
$3.2K
latest month
12-month trend
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Best Alice In Wonderland Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Bicycle is the best-performing alice in wonderland brand in July 2026, moving 600 units across 1 ASIN for 24.0% of Top 10 volume. Glueewee follows with 300 units (12.0%), ahead of ASVP Shop on 300 units (12.0%).
Volume is spread across 10 brands, with the top three holding 48.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $5.99 to $12.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Bicycle
1 ASIN in Top 10
24.0%
Units
600
Revenue
$5.7K
Avg. price
$8.99
B0CX4PJMSN
$8.99·★4.8·727 revsDisney Alice in Wonderland Inspired Playing Cards 1 Deck by Bicycle | Custom court cards with Alice Mad Hatter Cheshire Cat and Queen of Hearts, Checkered back design, Air Cushion Finish
Units sold600
Glueewee
1 ASIN in Top 10
12.0%
Units
300
Revenue
$1.5K
Avg. price
$5.99
B0GWPWZPVX
$5.99·★4.5·79 revsAlice in Wonderland Stickers Cute Cartoon Decals for Kids Teens Adult 50PCS | Waterproof Vinyl Alice in Wonderland Sticker for Water Bottle Laptop Journal Luggage Gifts for Girls Teachers Rewards Decal
Units sold300
ASVP Shop
1 ASIN in Top 10
12.0%
Units
300
Revenue
$3.9K
Avg. price
$12.99
B0743HKBJB
$12.99·★4.7·3.3K revsAlice Party Vintage Style Arrow Signs/Mad Hatters Tea Party Props & Decorations – Pack of 12 Signs
Units sold300
Trending Alice In Wonderland Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0F925VMTT booked 100 units at $9.95, with ▲ 0.0% MoM change. On the growth side, B0FR36YM16 leads positive momentum with ▲ 100.0% MoM growth on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F925VMTT
We're All Mad Here Book Enamel Pin, Alice in Wonderland Starry Night Design, 1.38 x 0.75 inch
Price
$9.95
Rating
4.8
Reviews
60
Latest month sales
B0G8D9K9BC
Novabright 24 Pcs Wonderland Tea Party Decoration Vintage Hanging Ornaments | Clock Playing Cards Picture Frame Key Wonderland Classical Decor Background for Birthday Baby Shower Party Supplies
Price
$17.99
Rating
4.4
Reviews
18
Latest month sales
B0FR36YM16
Talking Tables 8 x Reusable Alice in Wonderland Party Decorations Oversized Playing Cards Mad Hatter Tea Party Supplies Onederland Birthday Décor Alice Room Decor Baby Shower Decorations for Kids & Adults 17" x 11"
Unlock to view ASIN details and product titles
Price
$14.99
Rating
4.7
Reviews
78
Latest month sales
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