Ajax Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

Ajax is the best-performing ajax brand in July 2026, moving 55,000 units across 6 ASINs for 37.9% of Top 10 volume. Dawn follows with 50,000 units (34.5%), ahead of Bar Keepers Friend on 30,000 units (20.7%).

With 5 brands splitting the Top 10 and 93.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.09 to $15.97, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0G6X5YPXD booked 2K units at $4.49. On the growth side, B0G35JJHW2 leads positive momentum with ▲ 150.0% MoM growth on 50K units, with B00J5HK3MY close behind at ▲ 100.0% MoM on 2K units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.