Airtag Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Airtag sales on Amazon US totaled 128,650 units in July 2026 (▲ 6.6% vs. the prior month), generating an estimated $3,167,212 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 62.2% of unit volume and 66.6% of revenue, while a typical listing is priced at $26.51. The keyword itself pulled 876,587 Amazon queries over the same period (▼ 24.1% MoM).
Zooming out to the 12-month window ending July 2026, the airtag Top 50 moved 1,159,000 units and $28,567,322 in cumulative sales — an average of 96,583 units and $2,380,610 per month. Monthly throughput topped out at 128,650 units in July 2026 and dipped to 72,400 in May 2026, leaving the latest reading 66.5% higher than August 2025.
Airtag Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
128.7K
▲ 6.6% MoM
Monthly Revenue 2026/07
$3.2M
▲ 6.3% MoM
Top 10 Market Share 2026/07
62.2%
Airtag Market Share & Sales Concentration on Amazon US — July 2026
The most-sold airtag listing on Amazon US in July 2026 is ASIN B09468VZ5W (Brand: HATALKIN), which sold 10,000 units at $5.57 apiece — equal to 7.8% of every unit tracked in this report.
The Top 10 ASINs account for 80,000 units and $2,108,840 in July 2026 — 62.2% of unit volume and 66.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Airtag' on Amazon
July 2026
![UGREEN FineTrack Air Tracker Tags (iOS Only) 4 Pack Key Finder | Bluetooth Tracker 2-Year Replaceable Battery Compatible with Apple Find My for Keys, Luggage [Apple Find My Certified] (ASIN B0F82HR8QZ), rank #5 by monthly sales volume for 'Airtag' on Amazon](https://m.media-amazon.com/images/I/61ni2njZupL._AC_UY512_.jpg)
![Tracker Tag - 2 Pack [Apple MFi Certified] Bluetooth Trackers Works with Apple Find My (iOS Only) - IP67 Waterproof Item Finders | Track Keys, Wallet, Luggage, Backpack (ASIN B0FNN5WX7B), rank #9 by monthly sales volume for 'Airtag' on Amazon](https://m.media-amazon.com/images/I/61TC2aIc1xL._AC_UY512_.jpg)
![Air Tracker Tags-4 Pack (iOS Only), [Apple MFi Certified] Key Finder | Replaceable Battery Bluetooth Tracker Compatible with Apple Find My, Item Locator Smart Tag for Keys, Bag, Luggage and More (ASIN B0G25Q799S), rank #10 by monthly sales volume for 'Airtag' on Amazon](https://m.media-amazon.com/images/I/71uHtvLClEL._AC_UY512_.jpg)
Is 62.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B09468VZ5W
Compatible for AirTag Holder Keychain 4 Pack for Air Tag 1st&2nd Generation | Airtag Key Chain Ring Case Cover for Air Tag Holder GPS Tracker Item Air Tags Finders Air Tagholder for Kids,Bags,Luggages
10K
▲ 0.0%vs. prior month
$60.9K
latest month
12-month trend
B0CGDDXY11
MOLOSLEEVE 1|2|4 Pack Case for AirTag 2nd Gen (2026) & 1st Gen, Shockproof Holder Anti-Scratch Protective Cover for Air Tags, Men's Women's Keyrings & Keychains for Keys, Luggage, Bags, Black
10K
▲ 0.0%vs. prior month
$49.9K
latest month
12-month trend
B0GJTFXNRX
Apple AirTag (2nd Generation): Tracker for Keychain, Wallet, and More; Locator with Sound; Simple One-Tap Setup with iPhone or iPad; Key Finder with up to 1.5X Precision Finding Range
10K
▲ 0.0%vs. prior month
$278.4K
latest month
12-month trend
B0GJTXVN9Z
Apple AirTag (2nd Generation) - 4 Pack: Tracker for Keychain, Wallet, and More; Locator with Sound; Simple One-Tap Setup with iPhone or iPad; Key Finder with up to 1.5X Precision Finding Range*
10K
▲ 0.0%vs. prior month
$915.1K
latest month
12-month trend
B0F82HR8QZ
UGREEN FineTrack Air Tracker Tags (iOS Only) 4 Pack Key Finder | Bluetooth Tracker 2-Year Replaceable Battery Compatible with Apple Find My for Keys, Luggage [Apple Find My Certified]
10K
▲ 0.0%vs. prior month
$217.2K
latest month
12-month trend
B0DSJ4D4CP
2 Pack Tracker Tags Finder Apple Find My MFi Certified Waterproof iOS Only | Bluetooth Air Smart Tags Item Finder Locator Worldwide Tracking for Key Pets Wallet Backpack Dogs Luggage Replaceable Battery
9K
vs. prior month
$179.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Airtag Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Apple is the best-performing airtag brand in July 2026, moving 20,000 units across 2 ASINs for 25.0% of Top 10 volume. HATALKIN follows with 10,000 units (12.5%), ahead of MOLOSLEEVE on 10,000 units (12.5%).
Volume is spread across 9 brands, with the top three holding 50.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $4.99 to $56.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Apple
2 ASINs in Top 10
25.0%
Units
20K
Revenue
$1.2M
Avg. price
$56.99
B0GJTFXNRX
$24.99·★4.6·8.8K revsApple AirTag (2nd Generation): Tracker for Keychain, Wallet, and More; Locator with Sound; Simple One-Tap Setup with iPhone or iPad; Key Finder with up to 1.5X Precision Finding Range
Units sold10KB0GJTXVN9Z
$89.00·★4.6·8.8K revsApple AirTag (2nd Generation) - 4 Pack: Tracker for Keychain, Wallet, and More; Locator with Sound; Simple One-Tap Setup with iPhone or iPad; Key Finder with up to 1.5X Precision Finding Range*
Units sold10K
HATALKIN
1 ASIN in Top 10
12.5%
Units
10K
Revenue
$60.9K
Avg. price
$5.57
B09468VZ5W
$5.57·★4.7·26K revsCompatible for AirTag Holder Keychain 4 Pack for Air Tag 1st&2nd Generation | Airtag Key Chain Ring Case Cover for Air Tag Holder GPS Tracker Item Air Tags Finders Air Tagholder for Kids,Bags,Luggages
Units sold10K
MOLOSLEEVE
1 ASIN in Top 10
12.5%
Units
10K
Revenue
$49.9K
Avg. price
$4.99
B0CGDDXY11
$4.99·★4.6·10.8K revsMOLOSLEEVE 1|2|4 Pack Case for AirTag 2nd Gen (2026) & 1st Gen, Shockproof Holder Anti-Scratch Protective Cover for Air Tags, Men's Women's Keyrings & Keychains for Keys, Luggage, Bags, Black
Units sold10K
Trending Airtag Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0DSJ4D4CP booked 9K units at $19.99. On the growth side, B0G1Y9GB16 leads positive momentum with ▲ 500.0% MoM growth on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DSJ4D4CP
2 Pack Tracker Tags Finder Apple Find My MFi Certified Waterproof iOS Only | Bluetooth Air Smart Tags Item Finder Locator Worldwide Tracking for Key Pets Wallet Backpack Dogs Luggage Replaceable Battery
Price
$19.99
Rating
4.3
Reviews
3K
Latest month sales
B0FNN5WX7B
Tracker Tag - 2 Pack [Apple MFi Certified] Bluetooth Trackers Works with Apple Find My (iOS Only) - IP67 Waterproof Item Finders | Track Keys, Wallet, Luggage, Backpack
Price
$10.79
Rating
4.4
Reviews
2K
Latest month sales
B0G1Y9GB16
Air Tags for Android,Air Tags-4 Pack Android,Air Tracker Tags with 4 Case,2 Year Battery Life,Google & Apple Find Trackers for Google'S Find Hub App & Apple Find My,IP65 Waterproof Luggage Tracker
Unlock to view ASIN details and product titles
Price
$26.99
Rating
4.4
Reviews
1.5K
Latest month sales
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