Airpod Max 2 Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Airpod Max 2 sales on Amazon US totaled 58,300 units in July 2026 (▼ 46.2% vs. the prior month), generating an estimated $12,265,227 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 87.5% of unit volume and 81.8% of revenue, while a typical listing is priced at $240.47. The keyword itself pulled 20,068 Amazon queries over the same period (▼ 4.6% MoM).
Zooming out to the 12-month window ending July 2026, the airpod max 2 Top 50 moved 843,050 units and $194,191,465 in cumulative sales — an average of 70,254 units and $16,182,622 per month. Monthly throughput topped out at 108,400 units in June 2026 and dipped to 47,900 in May 2026, leaving the latest reading 0.5% lower than August 2025.
Airpod Max 2 Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
58.3K
▼ 46.2% MoM
Monthly Revenue 2026/07
$12.3M
▼ 60.4% MoM
Top 10 Market Share 2026/07
87.5%
Airpod Max 2 Market Share & Sales Concentration on Amazon US — July 2026
The most-sold airpod max 2 listing on Amazon US in July 2026 is ASIN B0DGHMNQ5Z (Brand: Apple), which sold 10,000 units at $99.00 apiece — equal to 17.2% of every unit tracked in this report.
The Top 10 ASINs account for 51,000 units and $10,038,950 in July 2026 — 87.5% of unit volume and 81.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Airpod Max 2' on Amazon
July 2026
Is 87.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0DGHMNQ5Z
Apple AirPods 4 Wireless Earbuds | Bluetooth Headphones, Personalized Spatial Audio, Sweat & Water Resistant, USB-C Charging Case, H2 Chip
10K
▲ 0.0%vs. prior month
$990K
latest month
12-month trend
B0FQFB8FMG
Apple AirPods Pro 3 Wireless Earbuds with Active Noise Cancellation | Live Translation, Heart Rate Sensing, Hearing Aid Feature, Bluetooth Headphones, Spatial Audio, USB-C Charging
10K
▲ 0.0%vs. prior month
$2.1M
latest month
12-month trend
B07SKLLYTW
Apple AirPods 2 with Charging Case - White (Renewed)
8K
▲ 14.3%vs. prior month
$602K
latest month
12-month trend
B0CCZ26B5V
Bose QuietComfort Headphones - Wireless Bluetooth Headphones, Active Over Ear Noise Cancelling and Mic, USB-C Charging, Deep Bass, Up to 24 Hours of Playtime, Black
6K
▼ 40.0%vs. prior month
$1.5M
latest month
12-month trend
B0C8PR4W22
Beats Studio Pro Premium Wireless Over-Ear Headphones- Up to 40-Hour Battery Life, Active Noise Cancelling, Great for Travel & Commuting, USB-C Lossless Audio, Apple & Android Compatible -Black
4K
▼ 60.0%vs. prior month
$859.8K
latest month
12-month trend
B0GSS4SGZR
Apple AirPods Max 2 Wireless Over-Ear Headphones – Midnight | Active Noise Cancellation, Adaptive Audio, Personalized Spatial Audio, Live Translation, Bluetooth Headphones for iPhone
4K
▼ 60.0%vs. prior month
$1.9M
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Airpod Max 2 Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Apple is the best-performing airpod max 2 brand in July 2026, moving 36,000 units across 6 ASINs for 70.6% of Top 10 volume. Beats follows with 7,000 units (13.7%), ahead of Bose on 6,000 units (11.8%).
With 4 brands splitting the Top 10 and 96.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $183.67 to $248.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Apple
6 ASINs in Top 10
70.6%
Units
36K
Revenue
$6.2M
Avg. price
$183.67
B0DGHMNQ5Z
$99.00·★4.5·34K revsApple AirPods 4 Wireless Earbuds | Bluetooth Headphones, Personalized Spatial Audio, Sweat & Water Resistant, USB-C Charging Case, H2 Chip
Units sold10KB0FQFB8FMG
$199.00·★4.4·14.3K revsApple AirPods Pro 3 Wireless Earbuds with Active Noise Cancellation | Live Translation, Heart Rate Sensing, Hearing Aid Feature, Bluetooth Headphones, Spatial Audio, USB-C Charging
Units sold10KB07SKLLYTW
$75.00·★3.7·19.6K revsApple AirPods 2 with Charging Case - White (Renewed)
Units sold8KB0GSS4SGZR
$429.00·★4.5·854 revsApple AirPods Max 2 Wireless Over-Ear Headphones – Midnight | Active Noise Cancellation, Adaptive Audio, Personalized Spatial Audio, Live Translation, Bluetooth Headphones for iPhone
Units sold4KB0CP4CG1ZB
$155.00·★4.2·2.5K revsApple AirPods Pro (2nd generation) with MagSafe Charging Case (USB-C) (Renewed)
Units sold2KB0BJQWYLYN
$145.00·★4.0·3.3K revsApple AirPods Pro (2nd Generation) (Renewed)
Units sold2K
Beats
2 ASINs in Top 10
13.7%
Units
7K
Revenue
$1.5M
Avg. price
$209.47
B0C8PR4W22
$169.95·★4.5·29.2K revsBeats Studio Pro Premium Wireless Over-Ear Headphones- Up to 40-Hour Battery Life, Active Noise Cancelling, Great for Travel & Commuting, USB-C Lossless Audio, Apple & Android Compatible -Black
Units sold4KB0DT2H17F6
$249.00·★4.1·5.5K revsBeats Powerbeats Pro 2 - Wireless Noise Cancelling Workout Earbuds with Secure- Fit Earhooks, Up to 45-Hour Battery with Charging Case, Sweat & Water Resistant, Heart Rate Monitoring - Quick Sand
Units sold3K
Bose
1 ASIN in Top 10
11.8%
Units
6K
Revenue
$1.5M
Avg. price
$248.99
B0CCZ26B5V
$248.99·★4.5·21.6K revsBose QuietComfort Headphones - Wireless Bluetooth Headphones, Active Over Ear Noise Cancelling and Mic, USB-C Charging, Deep Bass, Up to 24 Hours of Playtime, Black
Units sold6K
Trending Airpod Max 2 Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0CP4CG1ZB booked 2K units at $155.00, with ▲ 0.0% MoM change. On the growth side, B07SKLLYTW leads positive momentum with ▲ 14.3% MoM growth on 8K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CP4CG1ZB
Apple AirPods Pro (2nd generation) with MagSafe Charging Case (USB-C) (Renewed)
Price
$155.00
Rating
4.2
Reviews
2.5K
Latest month sales
B0BJQWYLYN
Apple AirPods Pro (2nd Generation) (Renewed)
Price
$145.00
Rating
4.0
Reviews
3.3K
Latest month sales
B07SKLLYTW
Apple AirPods 2 with Charging Case - White (Renewed)
Unlock to view ASIN details and product titles
Price
$75.00
Rating
3.7
Reviews
19.6K
Latest month sales
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