Airplane Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Airplane sales on Amazon US totaled 118,850 units in July 2026 (▼ 18.9% vs. the prior month), generating an estimated $2,625,921 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 61.4% of unit volume and 55.1% of revenue, while a typical listing is priced at $24.51. The keyword itself pulled 19,140 Amazon queries over the same period (▼ 14.5% MoM).
Zooming out to the 12-month window ending July 2026, the airplane Top 50 moved 1,592,850 units and $34,236,630 in cumulative sales — an average of 132,738 units and $2,853,052 per month. Monthly throughput topped out at 287,100 units in December 2025 and dipped to 72,000 in January 2026, leaving the latest reading 7.3% higher than August 2025.
Airplane Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
118.8K
▼ 18.9% MoM
Monthly Revenue 2026/07
$2.6M
▼ 16.0% MoM
Top 10 Market Share 2026/07
61.4%
Airplane Market Share & Sales Concentration on Amazon US — July 2026
The most-sold airplane listing on Amazon US in July 2026 is ASIN B07SRRQS5B (Brand: napfun), which sold 10,000 units at $15.86 apiece — equal to 8.4% of every unit tracked in this report.
The Top 10 ASINs account for 73,000 units and $1,447,980 in July 2026 — 61.4% of unit volume and 55.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Airplane' on Amazon
July 2026
Is 61.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B07SRRQS5B
napfun Neck Pillow for Traveling, Upgraded Travel Neck Pillow for Airplane 100% Pure Memory Foam Travel Pillow for Flight Headrest Sleep, Portable Plane Accessories, Light Grey
10K
▼ 66.7%vs. prior month
$156K
latest month
12-month trend
B09JC5CZFY
napfun Neck Pillow for Travel, Memory Foam Airplane Pillow, Full Black | 360° Neck Support, Upgraded 100% Memory Foam for Airplane, Car, Train, Bus, Office Sleep, Travel Essentials for Long Flights
10K
▲ 11.1%vs. prior month
$169.7K
latest month
12-month trend
B09TDP1HCV
Fuwidvia 3 Pack Airplane Launcher Toys, 13.2'' LED Foam Glider | Catapult Plane Toy for Boys, 2 Flight Modes Outdoor Flying Toys Birthday Gifts for Boys Girls 4 5 6 7 8 9 10 11 12 Year Old
9K
▼ 10.0%vs. prior month
$218.8K
latest month
12-month trend
B0CX4RLCXW
MAGNA-TILES microMAGS 26-Piece Travel Magnetic Construction Set – Bold Colors, The Original Magnetic Building Brand
9K
▲ 12.5%vs. prior month
$179.7K
latest month
12-month trend
B01IEJHJWK
Dot&Dot Twist Memory Foam Travel Pillow, Bendable Neck Pillow for Airplane, Car and Home, 26-Inch Adjustable Roll with Washable Cotton Cover, Gray
8K
▲ 0.0%vs. prior month
$180.6K
latest month
12-month trend
B07SK6ZFLM
BASIC CONCEPTS Airplane Foot Hammock for Plane Travel Essentials - Airplane Travel Essentials, Long Flight Foot Rest - Plane Gadgets
7K
▼ 30.0%vs. prior month
$104.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Airplane Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
napfun is the best-performing airplane brand in July 2026, moving 20,000 units across 2 ASINs for 27.4% of Top 10 volume. Fuwidvia follows with 9,000 units (12.3%), ahead of MAGNA-TILES on 9,000 units (12.3%).
Volume is spread across 9 brands, with the top three holding 52.1% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $17.42 to $21.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
napfun
2 ASINs in Top 10
27.4%
Units
20K
Revenue
$325.7K
Avg. price
$17.42
B07SRRQS5B
$15.86·★4.2·21.2K revsnapfun Neck Pillow for Traveling, Upgraded Travel Neck Pillow for Airplane 100% Pure Memory Foam Travel Pillow for Flight Headrest Sleep, Portable Plane Accessories, Light Grey
Units sold10KB09JC5CZFY
$18.99·★4.2·21.2K revsnapfun Neck Pillow for Travel, Memory Foam Airplane Pillow, Full Black | 360° Neck Support, Upgraded 100% Memory Foam for Airplane, Car, Train, Bus, Office Sleep, Travel Essentials for Long Flights
Units sold10K
Fuwidvia
1 ASIN in Top 10
12.3%
Units
9K
Revenue
$218.8K
Avg. price
$21.99
B09TDP1HCV
$21.99·★4.3·7.7K revsFuwidvia 3 Pack Airplane Launcher Toys, 13.2'' LED Foam Glider | Catapult Plane Toy for Boys, 2 Flight Modes Outdoor Flying Toys Birthday Gifts for Boys Girls 4 5 6 7 8 9 10 11 12 Year Old
Units sold9K
MAGNA-TILES
1 ASIN in Top 10
12.3%
Units
9K
Revenue
$179.7K
Avg. price
$19.50
B0CX4RLCXW
$19.50·★4.8·3.5K revsMAGNA-TILES microMAGS 26-Piece Travel Magnetic Construction Set – Bold Colors, The Original Magnetic Building Brand
Units sold9K
Trending Airplane Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0BCQS2BM2 booked 5K units at $19.99, with ▲ 25.0% MoM change. On the growth side, B0FRL2WGTQ leads positive momentum with ▲ 600.0% MoM growth on 700 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BCQS2BM2
Wesfuner 3 Pack Foam Airplane Launcher Toys, 2 Flight Mode Glider Plane,Kids Flying Toy,3 4 5 6 7 8 9 10 11 12 Year Old Boys Girls Gifts,Outdoor Sport Party Favor
Price
$19.99
Rating
4.4
Reviews
5K
Latest month sales
B0DJ197ZQY
LEGO Technic Bush Plane Toy - Buildable Airplane Toy for Kids, Boys and Girls, Ages 8+ - Model Airplane Gift with Spinning Propeller, 4-Cylinder Piston Engine, and More - 42198
Price
$22.49
Rating
4.8
Reviews
1.4K
Latest month sales
B0FRL2WGTQ
Toddler Airplane Bed, Baby & Kids Travel Seat Extender for Plane Flights | Ultra-Soft Minky Fabric, Quick Setup, Roomy 30.7"x19.3" Rest Zone, Lightweight 0.63 lbs, Travel-Ready with Storage Pocket
Unlock to view ASIN details and product titles
Price
$19.99
Rating
3.7
Reviews
37
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this airplane report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card