Air Purifier Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Air Purifier sales on Amazon US totaled 293,700 units in July 2026 (▼ 13.3% vs. the prior month), generating an estimated $26,858,069 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 64.4% of unit volume and 54.1% of revenue, while a typical listing is priced at $130.89. The keyword itself pulled 1,605,363 Amazon queries over the same period (▼ 17.8% MoM).
Zooming out to the 12-month window ending July 2026, the air purifier Top 50 moved 2,843,500 units and $262,046,015 in cumulative sales — an average of 236,958 units and $21,837,168 per month. Monthly throughput topped out at 338,800 units in June 2026 and dipped to 119,100 in May 2026, leaving the latest reading 25.9% higher than August 2025.
Air Purifier Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
293.7K
▼ 13.3% MoM
Monthly Revenue 2026/07
$26.9M
▼ 11.7% MoM
Top 10 Market Share 2026/07
64.4%
Air Purifier Market Share & Sales Concentration on Amazon US — July 2026
The most-sold air purifier listing on Amazon US in July 2026 is ASIN B09GTRVJQM (Brand: Levoit), which sold 50,000 units at $44.99 apiece — equal to 17.0% of every unit tracked in this report and 25% ahead of the No. 2 listing.
The Top 10 ASINs account for 189,000 units and $14,534,390 in July 2026 — 64.4% of unit volume and 54.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Air Purifier' on Amazon
July 2026
Top 5 Volume Share breakdown
B09GTRVJQM
Levoit Air Purifiers for Bedroom Home Pets Dorm Room, Small Air Purifiers | Filter Cleaner with Fragrance Sponge, Filters Smoke, Allergens, Pet Dander, Odor, Dust, Office, Desktop, Core Mini-P, White
50K
▼ 28.6%vs. prior month
$2.2M
latest month
12-month trend
B07VVK39F7
LEVOIT Air Purifier for Home Allergies and Pets Hair Smokers in Bedroom, H13 True HEPA Filter, 24db Filtration System Cleaner Odor Eliminators, Remove 99.97% Dust Smoke Mold Pollen, Core 300, White | Quiet HEPA Sleep Mode, Remove 99.97% Dust Pollen Smoke Pet Odor, AHAM VERIFIDE, Core300-P, Up to 1073 ft², White
40K
▼ 33.3%vs. prior month
$3.6M
latest month
12-month trend
B0DY4S3HP2
VOOPNU Air Purifiers for Home, High Efficiency Filter Up to 1076 Ft², White | for Pet Hair, Odors, Pollen, Smoke, Compact Air Cleaner with 3 Speeds, Timer, Aroma 22 dB Quiet 360°Intake, DH-JH12
30K
▲ 50.0%vs. prior month
$809.7K
latest month
12-month trend
B0B4ZSKPNL
Air Purifiers for Bedroom, FULMINARE H13 True HEPA Filter | Remove Pet Hair, Smoke, Odors，Quiet Air Cleaner With Night Light, Portable Small Air Purifier for Home, Office, Living Room
10K
▲ 0.0%vs. prior month
$236.4K
latest month
12-month trend
B0BGPF71Q6
Levoit Smart Air Purifier for Home Pets Room up to 1875 ft Vital 200S-P | For Quiet Bedroom at 27dB, AHAM VERIFIDE, Air Quality Monitor, HEPA Sleep Mode for Allergies, Pet Hair and dander, White
10K
▼ 50.0%vs. prior month
$1.8M
latest month
12-month trend
B0BNDM2RNG
Levoit Air Purifier for Home Pets Bedroom Dorm Room Washable Pre-Filter | Quiet HEPA Sleep Mode for Pets, Allergens, Pollen, Smoke, Smart Monitor, AHAM VERIFIDE, Up to 1073Ft², Vital 100S-P, White
10K
▲ 0.0%vs. prior month
$1.2M
latest month
12-month trend
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Best Air Purifier Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Levoit is the best-performing air purifier brand in July 2026, moving 119,000 units across 5 ASINs for 63.0% of Top 10 volume. VOOPNU follows with 30,000 units (15.9%), ahead of FULMINARE on 10,000 units (5.3%).
With 6 brands splitting the Top 10 and 84.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $25.99 to $98.98, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Levoit
5 ASINs in Top 10
63.0%
Units
119K
Revenue
$9.4M
Avg. price
$98.98
B09GTRVJQM
$44.99·★4.6·45K revsLevoit Air Purifiers for Bedroom Home Pets Dorm Room, Small Air Purifiers | Filter Cleaner with Fragrance Sponge, Filters Smoke, Allergens, Pet Dander, Odor, Dust, Office, Desktop, Core Mini-P, White
Units sold50KB07VVK39F7
$84.99·★4.7·108.5K revsLEVOIT Air Purifier for Home Allergies and Pets Hair Smokers in Bedroom, H13 True HEPA Filter, 24db Filtration System Cleaner Odor Eliminators, Remove 99.97% Dust Smoke Mold Pollen, Core 300, White | Quiet HEPA Sleep Mode, Remove 99.97% Dust Pollen Smoke Pet Odor, AHAM VERIFIDE, Core300-P, Up to 1073 ft², White
Units sold40KB0BGPF71Q6
$169.97·★4.7·14.8K revsLevoit Smart Air Purifier for Home Pets Room up to 1875 ft Vital 200S-P | For Quiet Bedroom at 27dB, AHAM VERIFIDE, Air Quality Monitor, HEPA Sleep Mode for Allergies, Pet Hair and dander, White
Units sold10KB0BNDM2RNG
$119.99·★4.7·11.2K revsLevoit Air Purifier for Home Pets Bedroom Dorm Room Washable Pre-Filter | Quiet HEPA Sleep Mode for Pets, Allergens, Pollen, Smoke, Smart Monitor, AHAM VERIFIDE, Up to 1073Ft², Vital 100S-P, White
Units sold10KB08FJ678YK
$74.96·★4.7·105.7K revsLevoit Air Purifier for Home Pets Bedroom Dorm Room, Smart & Voice Control | AHAM VERIFIDE, 3-in-1 Filter With HEPA Sleep Mode, for Pollen, Pollutants, Smoke, Dander, Dust, Pet Hair, Core 200S-P, White
Units sold9K
VOOPNU
1 ASIN in Top 10
15.9%
Units
30K
Revenue
$809.7K
Avg. price
$27.99
B0DY4S3HP2
$27.99·★4.4·4.4K revsVOOPNU Air Purifiers for Home, High Efficiency Filter Up to 1076 Ft², White | for Pet Hair, Odors, Pollen, Smoke, Compact Air Cleaner with 3 Speeds, Timer, Aroma 22 dB Quiet 360°Intake, DH-JH12
Units sold30K
FULMINARE
1 ASIN in Top 10
5.3%
Units
10K
Revenue
$236.4K
Avg. price
$25.99
B0B4ZSKPNL
$25.99·★4.4·5.6K revsAir Purifiers for Bedroom, FULMINARE H13 True HEPA Filter | Remove Pet Hair, Smoke, Odors，Quiet Air Cleaner With Night Light, Portable Small Air Purifier for Home, Office, Living Room
Units sold10K
Trending Air Purifier Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0FNDG2TNK booked 10K units at $119.98, with ▲ 25.0% MoM change. On the growth side, B0D7LQN3JT leads positive momentum with ▲ 200.0% MoM growth on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FNDG2TNK
KNKA Air Purifiers for Home Bedroom Up to 1,695 Ft² in 1 Hr, APH4000, White | HEPA Sleep Mode Air Cleaner with Washable Pre-Filter, AHAM VERIFIED, AQI Display, Pet Mode for Pet Dander, Dust & Pollen
Price
$119.98
Rating
4.7
Reviews
3.1K
Latest month sales
B0DCBC8KKV
Air Purifiers for Home Large Room up to 2200sq.ft, MOOKA Air purifier for Home Pets with Washable Filter, PM 2.5 Display Air Quality Sensor Air Cleaner for Bedroom, Dorm room, Pets, Office PR1 (White) | Pet Mode Air purifier with 26db Quiet HEPA Sleep Mode, AQI Display, Air Cleaner for Pets Hair Dander, Smoke, Odors, Pollen
Price
$79.99
Rating
4.6
Reviews
4.6K
Latest month sales
B0D7LQN3JT
IQAir HealthPro Plus XE Air Purifier HyperHEPA WiFi, Large Rooms 1125 sq ft
Unlock to view ASIN details and product titles
Price
$1199.99
Rating
4.3
Reviews
1.6K
Latest month sales
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