Air Horn Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Air Horn sales on Amazon US totaled 18,800 units in July 2026 (▼ 14.7% vs. the prior month), generating an estimated $384,775 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 65.4% of unit volume and 49.5% of revenue, while a typical listing is priced at $32.67. The keyword itself pulled 43,354 Amazon queries over the same period (▼ 2.6% MoM).
Zooming out to the 12-month window ending July 2026, the air horn Top 50 moved 137,200 units and $3,120,024 in cumulative sales — an average of 11,433 units and $260,002 per month. Monthly throughput topped out at 22,050 units in June 2026 and dipped to 7,950 in May 2026, leaving the latest reading 77.4% higher than August 2025.
Air Horn Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
18.8K
▼ 14.7% MoM
Monthly Revenue 2026/07
$384.8K
▼ 10.9% MoM
Top 10 Market Share 2026/07
65.4%
Air Horn Market Share & Sales Concentration on Amazon US — July 2026
The most-sold air horn listing on Amazon US in July 2026 is ASIN B0CQYYZ9D3 (Brand: SABRE), which sold 3,000 units at $12.97 apiece — equal to 16.0% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 12,300 units and $190,435 in July 2026 — 65.4% of unit volume and 49.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Air Horn' on Amazon
July 2026
Is 65.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B0CQYYZ9D3
SABRE Frontiersman Bear Horn for Hiking & Camping, Bear Spray Companion | 130dB Long-Range Sound Up to 0.5 Miles, On/Off Safety Lock, 60 ¼ Sec Bursts, Compact Wildlife Alert Signal, Made in USA
3K
▲ 50.0%vs. prior month
$42.5K
latest month
12-month trend
B07PNJJ6KV
Air Horn 1.4 oz 120 dB, Compact Emergency Signal Horn for Boating Safety | Walking Camping, Handheld Fog Horn Heard 1/2 Mile, Made in USA, Better Boat
2K
▲ 0.0%vs. prior month
$31.5K
latest month
12-month trend
B0019M3FKA
SeaSense Air Horn – Large Size (3.5 oz), 118 dB – Loud 1 Mile Range, Meets EPA & USCG Standards – Great for Boat & Marine Safety, Ideal for Sporting Events Such as Football & Soccer
1K
▼ 50.0%vs. prior month
$17.2K
latest month
12-month trend
B07LDH4Y35
Dog Horn XL – The Original Air Horn for Dogs! Stop Attacks! Scare Coyotes Bear & Wild Animals! Effective Training Tool & Outdoor Safety Alarm for Hiking, Biking, Camping, Boating, & More!
1K
▲ 0.0%vs. prior month
$11.9K
latest month
12-month trend
B0DNG2SQRJ
JIUSAIRUI 120dB Electronic Air Horn with Compass & Thermometer- Bear Horn to Scare Bears - Self Defense for Hiking
1K
▲ 0.0%vs. prior month
$18.1K
latest month
12-month trend
B0FFQDHR3K
Croove Portable Megaphone Bullhorn, Loud Speaker with Siren, Volume Control | Lightweight Portable Design with Siren Music & Volume Control
1K
▲ 0.0%vs. prior month
$30K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Air Horn Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
SABRE is the best-performing air horn brand in July 2026, moving 3,000 units across 1 ASIN for 24.4% of Top 10 volume. Better Boat follows with 2,000 units (16.3%), ahead of Guard Dog Security on 1,400 units (11.4%).
Volume is spread across 9 brands, with the top three holding 52.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $12.97 to $16.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
SABRE
1 ASIN in Top 10
24.4%
Units
3K
Revenue
$42.5K
Avg. price
$12.97
B0CQYYZ9D3
$12.97·★4.4·712 revsSABRE Frontiersman Bear Horn for Hiking & Camping, Bear Spray Companion | 130dB Long-Range Sound Up to 0.5 Miles, On/Off Safety Lock, 60 ¼ Sec Bursts, Compact Wildlife Alert Signal, Made in USA
Units sold3K
Better Boat
1 ASIN in Top 10
16.3%
Units
2K
Revenue
$31.5K
Avg. price
$16.99
B07PNJJ6KV
$16.99·★4.4·8.8K revsAir Horn 1.4 oz 120 dB, Compact Emergency Signal Horn for Boating Safety | Walking Camping, Handheld Fog Horn Heard 1/2 Mile, Made in USA, Better Boat
Units sold2K
Guard Dog Security
2 ASINs in Top 10
11.4%
Units
1.4K
Revenue
$17.9K
Avg. price
$12.99
B0BPTFPPXN
$12.99·★4.1·1.4K revsGuard Dog Security Air Horn for Safety, Loud Blow Horn, Hand Held Mini Air Horn, Fog and Boat Horn for Marine, Football Games, Sporting Events and Outdoor Alarms, Powerful 1-Mile Sound Blast 1.4 oz
Units sold800B0CTJ4FDHQ
$12.99·★4.1·431 revsGuard Dog Security Air Horn For Safety, Loud Blow Horn, Hand Held Mini Air Horn for Self-Defense, Audible Over 1 Mile, 1.4 oz Can, Powerful, Portable and Mini Canned Accessories for Protection
Units sold600
Trending Air Horn Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B07QXQ9HW9 leads positive momentum with ▲ 300.0% MoM growth on 400 units, with B0FGHQNRSQ close behind at ▲ 300.0% MoM on 400 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07QXQ9HW9
GAMPRO 12V 150dB Air Horn, 18Inch Chrome Zinc Single Trumpet Truck Horn with Compressor for Car Truck SUV Boat RV(Black)
Price
$28.99
Rating
4.4
Reviews
4.8K
Latest month sales
B0FGHQNRSQ
NedFoss Electronic Air Horn and Bear Bells for Hiking Safety Gear Women Men | Hiking Essentials for Women Self Defense, Solid Bear Deterrent Hiking Gear
Price
$29.99
Rating
4.4
Reviews
1.2K
Latest month sales
B0D97CRVM2
Air Horn, 1.4oz Boat Horn with 130dB Loud Sound, Emergency Signal 2 Pack | Air Horn for Safety, 120dB Powerful Sound, 1/2 Mile Audible Range, Emergency Signaling, Boat & Outdoor Use
Unlock to view ASIN details and product titles
Price
$15.99
Rating
4.3
Reviews
195
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this air horn report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card