Ag1 Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Ag1 sales on Amazon US totaled 224,150 units in July 2026 (▼ 18.7% vs. the prior month), generating an estimated $7,033,371 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 83.0% of unit volume and 76.6% of revenue, while a typical listing is priced at $44.95. The keyword itself pulled 79,328 Amazon queries over the same period (▲ 2.9% MoM).
Zooming out to the 12-month window ending July 2026, the ag1 Top 50 moved 2,468,150 units and $86,216,535 in cumulative sales — an average of 205,679 units and $7,184,711 per month. Monthly throughput topped out at 275,800 units in June 2026 and dipped to 121,400 in May 2026, leaving the latest reading 0.9% higher than August 2025.
Ag1 Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
224.2K
▼ 18.7% MoM
Monthly Revenue 2026/07
$7M
▼ 25.5% MoM
Top 10 Market Share 2026/07
83.0%
Ag1 Market Share & Sales Concentration on Amazon US — July 2026
The most-sold ag1 listing on Amazon US in July 2026 is ASIN B000NPYY04 (Brand: Nature's Bounty), which sold 80,000 units at $11.40 apiece — equal to 35.7% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 186,000 units and $5,385,790 in July 2026 — 83.0% of unit volume and 76.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Ag1' on Amazon
July 2026
Is 83.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B000NPYY04
Nature's Bounty Fish Oil Omega 3 Supplements - Supports Heart Health, 1200 Mg Fish Oil, Omega-3, 200 Softgels (Pack of 1)
80K
▼ 11.1%vs. prior month
$919.2K
latest month
12-month trend
B0CNQDYFH6
Gruns Adult Greens Gummies & Daily Multivitamin, Prebiotic Fiber, 28 ct | Adaptogens, Superfoods, 20+ Vitamins & Minerals, Digestion, Daily Support
40K
▼ 33.3%vs. prior month
$2.4M
latest month
12-month trend
B07PXNNFGT
Orgain Organic Vegan 21g Protein + Superfoods Powder, Vanilla Bean, 2.02lb | Plant based protein, 50 superfoods, 8g prebiotic fiber, gluten free, no added sugar, non-GMO, no lactose ingredients
20K
▼ 33.3%vs. prior month
$678.8K
latest month
12-month trend
B00IUHNCIW
MuscleTech Creatine Monohydrate Powder, Platinum Pure (80 Servings) | Unflavored Micronized Creatine for Men & Women - Workout Supplements for Performance & Muscle Recovery - Packaging May Vary
10K
▲ 0.0%vs. prior month
$197.1K
latest month
12-month trend
B07FLDK6ZY
SuperGreens Powder, 40+ Organic Superfoods, Probiotics & Enzymes for Energy, Digestion, Gut Health & Bloating | Organic Fruit & Veggie Drink Mix, Daily Green Juice Smoothie Blend, Spinach, Noni Plus
9K
▲ 28.6%vs. prior month
$243.7K
latest month
12-month trend
B0FDBHJ69J
Omega 3 Fish Oil 3600 mg - Omega 3 Supplement for Men & Women - 90 Softgels | Omega 3 EPA & DHA - Heart, Brain & Joint Support - Purified Fish Oil | Heavy Metals Tested - Lemon Flavored
7K
▲ 40.0%vs. prior month
$163.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Ag1 Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Nature's Bounty is the best-performing ag1 brand in July 2026, moving 80,000 units across 1 ASIN for 43.0% of Top 10 volume. Grüns follows with 40,000 units (21.5%), ahead of Orgain on 25,000 units (13.4%).
With 8 brands splitting the Top 10 and 78.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $11.40 to $56.98, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Nature's Bounty
1 ASIN in Top 10
43.0%
Units
80K
Revenue
$919.2K
Avg. price
$11.40
B000NPYY04
$11.40·★4.7·77.8K revsNature's Bounty Fish Oil Omega 3 Supplements - Supports Heart Health, 1200 Mg Fish Oil, Omega-3, 200 Softgels (Pack of 1)
Units sold80K
Grüns
1 ASIN in Top 10
21.5%
Units
40K
Revenue
$2.4M
Avg. price
$56.98
B0CNQDYFH6
$56.98·★4.2·7.1K revsGruns Adult Greens Gummies & Daily Multivitamin, Prebiotic Fiber, 28 ct | Adaptogens, Superfoods, 20+ Vitamins & Minerals, Digestion, Daily Support
Units sold40K
Orgain
2 ASINs in Top 10
13.4%
Units
25K
Revenue
$784.8K
Avg. price
$30.23
B07PXNNFGT
$34.15·★4.6·36.6K revsOrgain Organic Vegan 21g Protein + Superfoods Powder, Vanilla Bean, 2.02lb | Plant based protein, 50 superfoods, 8g prebiotic fiber, gluten free, no added sugar, non-GMO, no lactose ingredients
Units sold20KB019TUCOF0
$26.32·★4.4·16.3K revsOrgain Organic Greens Powder + 50 Superfoods, Original - 1 Billion Probiotics for Digestive Health, Antioxidants, Vegan, Plant-Based, Gluten-Free, Non-GMO, Green Juice & Smoothie Drink Mix - 0.62lb | 1 billion probiotics for digestive health, antioxidants, vegan, gluten free, non-GMO, for smoothies & green juice
Units sold5K
Trending Ag1 Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0GM9WFZKB booked 4K units at $94.99, with ▼ 20.0% MoM change. On the growth side, B0B99GGDXL leads positive momentum with ▲ 300.0% MoM growth on 400 units, with B0FBXZF3MD close behind at ▲ 200.0% MoM on 600 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GM9WFZKB
AG1 Greens Powder Superfood, 75 Vitamins and Probiotic Blend, Refill Pouch | Includes 75 Vitamins, Minerals, Digestive Enzymes and Adaptogens in a Gluten-Free, Vegan and Keto-Friendly Formula
Price
$94.99
Rating
4.3
Reviews
898
Latest month sales
B0B99GGDXL
AG1 Coin Battery 10pcs/Pack LR621 364 SR621SW 621 LR60 CX60 Alkaline 1.5V Button Cell Batteries for Watch Toy
Price
$3.99
Rating
4.6
Reviews
319
Latest month sales
B0FBXZF3MD
AG1 Next Gen Greens Powder with Daily Nutrition Formula, 30-Servings | Advanced Nutrient-Rich Blend, Greens Mix Supplement with Spirulina, Chlorella, Vitamins and Minerals, Superfood and Probiotic
Unlock to view ASIN details and product titles
Price
$99.99
Rating
4.4
Reviews
36
Latest month sales
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