Active Blur Nail Polish Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Active Blur Nail Polish sales on Amazon US totaled 168,300 units in July 2026 (▼ 13.4% vs. the prior month), generating an estimated $1,865,299 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 52.9% of unit volume and 39.1% of revenue, while a typical listing is priced at $12.90. The keyword itself pulled 23,157 Amazon queries over the same period (▼ 0.9% MoM).
Zooming out to the 12-month window ending July 2026, the active blur nail polish Top 50 moved 1,655,000 units and $18,060,141 in cumulative sales — an average of 137,917 units and $1,505,012 per month. Monthly throughput topped out at 194,400 units in June 2026 and dipped to 89,200 in May 2026, leaving the latest reading 29.6% higher than August 2025.
Active Blur Nail Polish Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
168.3K
▼ 13.4% MoM
Monthly Revenue 2026/07
$1.9M
▼ 17.0% MoM
Top 10 Market Share 2026/07
52.9%
Active Blur Nail Polish Market Share & Sales Concentration on Amazon US — July 2026
The most-sold active blur nail polish listing on Amazon US in July 2026 is ASIN B0D8TB8J8T (Brand: JODSONE), which sold 20,000 units at $5.98 apiece — equal to 11.9% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 89,000 units and $728,840 in July 2026 — 52.9% of unit volume and 39.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Active Blur Nail Polish' on Amazon
July 2026
Is 52.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0D8TB8J8T
JODSONE 15ML Gel Nail Polish Remover No Need Soaking or Wrapping Gel Remover for Nails 3-5 Minutes Easy And Quick
20K
▲ 0.0%vs. prior month
$112.6K
latest month
12-month trend
B0CBR7J4TV
Double Rhythm 15ML Gel Nail Polish Pure Sheer Same Color Same Bottle Gel Polish Art Manicure Salon DIY at Home for Women (Milky White-A1075)
10K
▲ 0.0%vs. prior month
$69.9K
latest month
12-month trend
B0FQNNQPX1
Glamonade Acetone Nail Polish Remover: Gel Polish Remover for Removal of Regular Nail Polish/Gel/Nail Tips/Glitter Polish | Grape Scent Gel Nail Polish Remover with Easy Push-Down Pump(6.34 Fl Oz)
10K
▲ 0.0%vs. prior month
$89.9K
latest month
12-month trend
B00178VX50
OPI Nail Lacquer Top Coat | Clear Nail Polish Top Coats | Classic, Quick Drying, High Shine, Gel-like Volumizing, & Matte Finish | Chip Resistant, High-Gloss, Long Lasting
10K
▲ 0.0%vs. prior month
$107.9K
latest month
12-month trend
B000NG889Q
OPI Nail Lacquer Classic Nail Polish Colors | Nude & Brown Shades | Crème, Shimmer, and Glitter Chip Resistant Nail-Polish | Fast Drying, Streak-free Formula | 0.5 Fl Oz
7K
▼ 12.5%vs. prior month
$83.9K
latest month
12-month trend
B004220C6E
OPI Nail Lacquer Base Coat | Nail Prep & Treatment Formulas | Helps Protect Nails & Extend Polish Wear | Chip Resistant, Prevents Discoloration
7K
▼ 22.2%vs. prior month
$83.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Active Blur Nail Polish Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
OPI is the best-performing active blur nail polish brand in July 2026, moving 24,000 units across 3 ASINs for 27.0% of Top 10 volume. JODSONE follows with 20,000 units (22.5%), ahead of Glamonade on 17,000 units (19.1%).
With 6 brands splitting the Top 10 and 68.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.98 to $11.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
OPI
3 ASINs in Top 10
27.0%
Units
24K
Revenue
$275.8K
Avg. price
$11.99
B00178VX50
$11.99·★4.6·24.5K revsOPI Nail Lacquer Top Coat | Clear Nail Polish Top Coats | Classic, Quick Drying, High Shine, Gel-like Volumizing, & Matte Finish | Chip Resistant, High-Gloss, Long Lasting
Units sold10KB000NG889Q
$11.99·★4.4·42.8K revsOPI Nail Lacquer Classic Nail Polish Colors | Nude & Brown Shades | Crème, Shimmer, and Glitter Chip Resistant Nail-Polish | Fast Drying, Streak-free Formula | 0.5 Fl Oz
Units sold7KB004220C6E
$11.99·★4.7·15.6K revsOPI Nail Lacquer Base Coat | Nail Prep & Treatment Formulas | Helps Protect Nails & Extend Polish Wear | Chip Resistant, Prevents Discoloration
Units sold7K
JODSONE
1 ASIN in Top 10
22.5%
Units
20K
Revenue
$112.6K
Avg. price
$5.98
B0D8TB8J8T
$5.98·★4.1·7.2K revsJODSONE 15ML Gel Nail Polish Remover No Need Soaking or Wrapping Gel Remover for Nails 3-5 Minutes Easy And Quick
Units sold20K
Glamonade
2 ASINs in Top 10
19.1%
Units
17K
Revenue
$133.6K
Avg. price
$7.49
B0FQNNQPX1
$8.99·★4.4·710 revsGlamonade Acetone Nail Polish Remover: Gel Polish Remover for Removal of Regular Nail Polish/Gel/Nail Tips/Glitter Polish | Grape Scent Gel Nail Polish Remover with Easy Push-Down Pump(6.34 Fl Oz)
Units sold10KB0D78FXGP3
$5.99·★4.3·2K revsGlamonade Top Coat Nail Polish: Clear Gel-like Shine Quick Dry Long Lasting | No Chip Glossy Fast Air Dry High Shine Transparent Top Coat Nail Art Manicure Salon Quality for Women
Units sold7K
Trending Active Blur Nail Polish Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0D78FXGP3 booked 7K units at $5.99, with ▲ 16.7% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D78FXGP3
Glamonade Top Coat Nail Polish: Clear Gel-like Shine Quick Dry Long Lasting | No Chip Glossy Fast Air Dry High Shine Transparent Top Coat Nail Art Manicure Salon Quality for Women
Price
$5.99
Rating
4.3
Reviews
2K
Latest month sales
B0DSFPNWWD
Modelones Nail Strengthener and Growth, Nail Hardener Fall Nude Nail Polish | Nail Repair Natural Nail Hardener Extra Strong and Growth Concealer Ridge Filler for Nail Stuff Toenails Gifts Women 15ml
Price
$8.99
Rating
4.2
Reviews
18.7K
Latest month sales
B0CQXDMPG4
Double Rhythm 0.5 OZ Cat Eye Gel Polish with Magnet 15ML Holographic Glitter Shimmer Translucent Jelly Color Magnetic Polish Salon DIY at Home (Silver-MC1019)
Unlock to view ASIN details and product titles
Price
$7.99
Rating
4.3
Reviews
6.2K
Latest month sales
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