Action Figures For Boys Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Action Figures For Boys sales on Amazon US totaled 143,900 units in July 2026 (▼ 3.3% vs. the prior month), generating an estimated $3,425,368 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 50.0% of unit volume and 49.8% of revenue, while a typical listing is priced at $23.48. The keyword itself pulled 16,840 Amazon queries over the same period (▲ 12.7% MoM).
Zooming out to the 12-month window ending July 2026, the action figures for boys Top 50 moved 1,922,650 units and $43,911,990 in cumulative sales — an average of 160,221 units and $3,659,333 per month. Monthly throughput topped out at 406,250 units in December 2025 and dipped to 62,400 in May 2026, leaving the latest reading 31.3% higher than August 2025.
Action Figures For Boys Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
143.9K
▼ 3.3% MoM
Monthly Revenue 2026/07
$3.4M
▼ 10.8% MoM
Top 10 Market Share 2026/07
50.0%
Action Figures For Boys Market Share & Sales Concentration on Amazon US — July 2026
The most-sold action figures for boys listing on Amazon US in July 2026 is ASIN B07PQFT83F (Brand: Disney), which sold 10,000 units at $39.95 apiece — equal to 6.9% of every unit tracked in this report.
The Top 10 ASINs account for 72,000 units and $1,706,190 in July 2026 — 50.0% of unit volume and 49.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Action Figures For Boys' on Amazon
July 2026
Is 50.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07PQFT83F
Disney Store Official Buzz Lightyear Interactive Talking Action Figure from Toy Story, Features 10+ English Phrases, Interacts with Other Figures and Toys
10K
▼ 50.0%vs. prior month
$399.5K
latest month
12-month trend
B07QTZ8238
Disney Store Official Sheriff Woody Talking Action Figure from Toy Story, Features Sounds and Phrases from the Movies, Interacts with Other Figures and Toys
10K
▲ 0.0%vs. prior month
$398.8K
latest month
12-month trend
B0BTBV51KY
iPlay, iLearn Baby Press to Go Car Toys for Toddlers 1-3, 1 Yr Old Boy Gift | Infant Play Vehicle Set, Push Go Friction Car, Montessori Toy for 6-9-12-18 Months, 1st Birthday Gifts for 1-2 Years Old Girl
10K
▲ 0.0%vs. prior month
$179.9K
latest month
12-month trend
B0FDH2CB79
Mattel Disney and Pixar Toy Story 5 Woody Action Figure | 7-inch Playscale, 1 Key Character, 8+ Posable Joints, Movie-Accurate Design
8K
▲ 100.0%vs. prior month
$79.8K
latest month
12-month trend
B0FDH3569W
Mattel Disney and Pixar Toy Story 5 Buzz Lightyear Action Figure | 7-inch Playscale, 1 Key Character, 8+ Posable Joints, Movie-Accurate Design
7K
▲ 133.3%vs. prior month
$76.9K
latest month
12-month trend
B07S6FDHPN
Dinosaur Toys, Create A Dinosaur World Road Race, Dinosaur Track Toys | Flexible Track Playset, 2 pcs Cool Dinosaur Car, Dinosaur Race Car Track for 3 4 5 6 Year & Up Old Boy Girls Best Gift
7K
▼ 12.5%vs. prior month
$180.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Action Figures For Boys Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Mattel is the best-performing action figures for boys brand in July 2026, moving 20,000 units across 3 ASINs for 27.8% of Top 10 volume. Disney follows with 10,000 units (13.9%), ahead of Disney Store on 10,000 units (13.9%).
Volume is spread across 8 brands, with the top three holding 55.6% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $15.98 to $39.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Mattel
3 ASINs in Top 10
27.8%
Units
20K
Revenue
$291.6K
Avg. price
$15.98
B0FDH2CB79
$9.97·★4.7·1.1K revsMattel Disney and Pixar Toy Story 5 Woody Action Figure | 7-inch Playscale, 1 Key Character, 8+ Posable Joints, Movie-Accurate Design
Units sold8KB0FDH3569W
$10.99·★4.7·1.1K revsMattel Disney and Pixar Toy Story 5 Buzz Lightyear Action Figure | 7-inch Playscale, 1 Key Character, 8+ Posable Joints, Movie-Accurate Design
Units sold7KB0GCBFNB5Z
$26.97·★4.8·193 revsMattel Mattel Kpop Demon Hunters Saja Boys Jinu Fashion Doll | Wearing “Soda Pop” Performance Look, 2 Accessories, Inspired by the Movie
Units sold5K
Disney
1 ASIN in Top 10
13.9%
Units
10K
Revenue
$399.5K
Avg. price
$39.95
B07PQFT83F
$39.95·★4.7·49.4K revsDisney Store Official Buzz Lightyear Interactive Talking Action Figure from Toy Story, Features 10+ English Phrases, Interacts with Other Figures and Toys
Units sold10K
Disney Store
1 ASIN in Top 10
13.9%
Units
10K
Revenue
$398.8K
Avg. price
$39.88
B07QTZ8238
$39.88·★4.7·49.4K revsDisney Store Official Sheriff Woody Talking Action Figure from Toy Story, Features Sounds and Phrases from the Movies, Interacts with Other Figures and Toys
Units sold10K
Trending Action Figures For Boys Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0FDH3569W booked 7K units at $10.99, with ▲ 133.3% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FDH3569W
Mattel Disney and Pixar Toy Story 5 Buzz Lightyear Action Figure | 7-inch Playscale, 1 Key Character, 8+ Posable Joints, Movie-Accurate Design
Price
$10.99
Rating
4.7
Reviews
1.1K
Latest month sales
B083XNCRS3
Bluey Family Figure 4-Pack, Poseable Toys with Bingo & Bandit | Movable arms & legs, portable size for on-the-go play; toddler figurine toys for kids ages 3+, thoughtful gift
Price
$12.55
Rating
4.8
Reviews
24.9K
Latest month sales
B0GCBFNB5Z
Mattel Mattel Kpop Demon Hunters Saja Boys Jinu Fashion Doll | Wearing “Soda Pop” Performance Look, 2 Accessories, Inspired by the Movie
Unlock to view ASIN details and product titles
Price
$26.97
Rating
4.8
Reviews
193
Latest month sales
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