Acoustic Guitar Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Acoustic Guitar sales on Amazon US totaled 7,450 units in July 2026 (▼ 19.9% vs. the prior month), generating an estimated $1,044,169 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 55.0% of unit volume and 55.5% of revenue, while a typical listing is priced at $195.91. The keyword itself pulled 69,219 Amazon queries over the same period (▲ 15.0% MoM).
Zooming out to the 12-month window ending July 2026, the acoustic guitar Top 50 moved 114,150 units and $14,975,599 in cumulative sales — an average of 9,513 units and $1,247,967 per month. Monthly throughput topped out at 26,550 units in December 2025 and dipped to 3,250 in May 2026, leaving the latest reading 5.7% lower than August 2025.
Acoustic Guitar Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
7.5K
▼ 19.9% MoM
Monthly Revenue 2026/07
$1M
▼ 19.2% MoM
Top 10 Market Share 2026/07
55.0%
Acoustic Guitar Market Share & Sales Concentration on Amazon US — July 2026
The most-sold acoustic guitar listing on Amazon US in July 2026 is ASIN B089P25CQ1 (Brand: Ashthorpe), which sold 600 units at $62.99 apiece — equal to 8.1% of every unit tracked in this report.
The Top 10 ASINs account for 4,100 units and $580,005 in July 2026 — 55.0% of unit volume and 55.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Acoustic Guitar' on Amazon
July 2026
Is 55.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B089P25CQ1
Ashthorpe 38-inch Beginner Acoustic Guitar (Black), Starter Kit with Gig Bag, Extra Strings, Strap, Picks, and Lessons
600
▼ 14.3%vs. prior month
$37.8K
latest month
12-month trend
B0BYFC65L7
YAMAHA FG800J Solid Top Acoustic Guitar
600
▲ 50.0%vs. prior month
$156K
latest month
12-month trend
B09DYFNZW7
Moukey 41" Acoustic Guitar for Beginners Adult Teen Full Size Guitarra Acustica with Chord Poster, Gig Bag, Tuner,Steel Strings, Capo, Strap - Black
500
▼ 28.6%vs. prior month
$59.2K
latest month
12-month trend
B0C5DS3T72
Gearlux Dreadnought Acoustic Guitar Hardshell Case with Accessory Compartment - Black
500
▲ 0.0%vs. prior month
$47.7K
latest month
12-month trend
B0FX9C1ZDH
Enya NOVA GO SP1 Carbon Fiber 35-Inch Smart Acoustic-Electric Travel Guitar | AcousticPlus Technology, Built-In Effects, USB Recording, Built-In Bluetooth Speaker, Beginner Kit with Gig Bag Included
400
▼ 20.0%vs. prior month
$96.7K
latest month
12-month trend
B073XC3Y5J
Donner 41” Acoustic Guitar Bundle for Beginners Adults with Online Lesson, 4/4 Full Size Steel Acustica Guitarra with Gig Bag, Tuner, Strap, Strings, Picks, Capos, Cutaway, Natural, DAG-1C/DAD-110C
300
▲ 0.0%vs. prior month
$41.3K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Acoustic Guitar Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Ashthorpe is the best-performing acoustic guitar brand in July 2026, moving 900 units across 2 ASINs for 22.0% of Top 10 volume. Yamaha follows with 900 units (22.0%), ahead of Moukey on 500 units (12.2%).
Volume is spread across 8 brands, with the top three holding 56.1% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $62.99 to $224.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Ashthorpe
2 ASINs in Top 10
22.0%
Units
900
Revenue
$56.7K
Avg. price
$62.99
B089P25CQ1
$62.99·★4.4·9.2K revsAshthorpe 38-inch Beginner Acoustic Guitar (Black), Starter Kit with Gig Bag, Extra Strings, Strap, Picks, and Lessons
Units sold600B089P1LLFS
$62.99·★4.4·9.2K revsAshthorpe 38-inch Beginner Acoustic Guitar (Blue), Starter Kit with Gig Bag, Extra Strings, Strap, Picks, and Lessons
Units sold300
Yamaha
2 ASINs in Top 10
22.0%
Units
900
Revenue
$213K
Avg. price
$224.99
B0BYFC65L7
$259.99·★4.6·370 revsYAMAHA FG800J Solid Top Acoustic Guitar
Units sold600B005B6EZ36
$189.99·★4.5·1.6K revsYamaha C40II Classical Guitar, Full Size With Rosewood Fingerboard and Bridge, Natural | Full Size With Rosewood Fingerboard and Bridge, Natural
Units sold300
Moukey
1 ASIN in Top 10
12.2%
Units
500
Revenue
$59.2K
Avg. price
$119.99
B09DYFNZW7
$119.99·★4.5·1.6K revsMoukey 41" Acoustic Guitar for Beginners Adult Teen Full Size Guitarra Acustica with Chord Poster, Gig Bag, Tuner,Steel Strings, Capo, Strap - Black
Units sold500
Trending Acoustic Guitar Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B073XC3Y5J booked 300 units at $129.99, with ▲ 0.0% MoM change. On the growth side, B0H12BW67D leads positive momentum with ▲ 300.0% MoM growth on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B073XC3Y5J
Donner 41” Acoustic Guitar Bundle for Beginners Adults with Online Lesson, 4/4 Full Size Steel Acustica Guitarra with Gig Bag, Tuner, Strap, Strings, Picks, Capos, Cutaway, Natural, DAG-1C/DAD-110C
Price
$129.99
Rating
4.5
Reviews
5.4K
Latest month sales
B005B6EZ36
Yamaha C40II Classical Guitar, Full Size With Rosewood Fingerboard and Bridge, Natural | Full Size With Rosewood Fingerboard and Bridge, Natural
Price
$189.99
Rating
4.5
Reviews
1.6K
Latest month sales
B0H12BW67D
Pyle 36-Inch Beginner Classical Acoustic Guitar Kit, 3/4 Size Junior Nylon String Guitar for Kids and Adults, Includes Gig Bag, Strap, Spare Strings, Picks, Cleaning Cloth, 18 Frets, Natural, Gloss
Unlock to view ASIN details and product titles
Price
$72.99
Rating
4.3
Reviews
8K
Latest month sales
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