Acne Wash Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Acne Wash sales on Amazon US totaled 873,000 units in July 2026 (▼ 14.2% vs. the prior month), generating an estimated $11,856,860 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 52.7% of unit volume and 53.8% of revenue, while a typical listing is priced at $13.30. The keyword itself pulled 18,404 Amazon queries over the same period (▲ 14.4% MoM).
Zooming out to the 12-month window ending July 2026, the acne wash Top 50 moved 9,718,400 units and $133,471,934 in cumulative sales — an average of 809,867 units and $11,122,661 per month. Monthly throughput topped out at 1,017,000 units in June 2026 and dipped to 482,800 in May 2026, leaving the latest reading 3.7% higher than August 2025.
Acne Wash Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
873K
▼ 14.2% MoM
Monthly Revenue 2026/07
$11.9M
▼ 14.4% MoM
Top 10 Market Share 2026/07
52.7%
Acne Wash Market Share & Sales Concentration on Amazon US — July 2026
The most-sold acne wash listing on Amazon US in July 2026 is ASIN B081KL2QYJ (Brand: PanOxyl), which sold 100,000 units at $10.19 apiece — equal to 11.5% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 460,000 units and $6,384,800 in July 2026 — 52.7% of unit volume and 53.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Acne Wash' on Amazon
July 2026
Is 52.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B081KL2QYJ
PanOxyl 10% Benzoyl Peroxide Acne Foaming Wash, Maximum Strength, Daily Acne-Fighting Face and Body Cleanser, Face Wash to Clear, Treat and Prevent Acne Pimples and Stubborn Breakouts, 5.5 Oz Tube
100K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B01MSSDEPK
CeraVe Hydrating Cleanser with Hyaluronic Acid, Face Wash for Dry Skin,16oz | Skin Care For Men and Women, Daily Cleanser & Makeup Remover with Glycerin & Ceramides, National Eczema Association Certified
60K
▲ 0.0%vs. prior month
$958.2K
latest month
12-month trend
B01N1LL62W
CeraVe Foaming Facial Cleanser, Face Wash for Oily Skin, 16fl oz | Skin Care with Hyaluronic Acid & Niacinamide, Makeup Remover, Daily Face Wash For Men & Women, Fragrance Free, Oil Control
50K
▲ 25.0%vs. prior month
$795K
latest month
12-month trend
B07VRFC3Y7
SkinSmart Antimicrobial Facial Cleanser for Breakouts and Blemishes, 8 oz | Hypochlorous Acid Spray for Face Targets Breakout Bacteria to Reduce Skin Irritation and Wash Pores Clean, All Skin Types
50K
▼ 28.6%vs. prior month
$899.5K
latest month
12-month trend
B081KLNHSG
PanOxyl Antimicrobial Acne Creamy Wash, 4% Benzoyl Peroxide, 6 Ounce | Dermatologist-Recommended, Antibacterial Daily Cleanser, Unclogs Pores, Treat & Prevent Acne, Non-Comedogenic, All Skin Types
40K
▲ 0.0%vs. prior month
$426.8K
latest month
12-month trend
B0DBSMQMWF
PanOxyl Acne Foaming Wash, 10% Benzoyl Peroxide, For Face & Body, 3 oz | Maximum Strength, Antibacterial Daily Cleanser, Treats & Prevents Acne, Non-Comedogenic, Vegan, Unscented, All Skin Types
40K
▲ 33.3%vs. prior month
$338.4K
latest month
12-month trend
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Best Acne Wash Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
PanOxyl is the best-performing acne wash brand in July 2026, moving 180,000 units across 3 ASINs for 39.1% of Top 10 volume. CeraVe follows with 170,000 units (37.0%), ahead of SkinSmart Antimicrobial on 50,000 units (10.9%).
With 5 brands splitting the Top 10 and 87.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.62 to $17.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
PanOxyl
3 ASINs in Top 10
39.1%
Units
180K
Revenue
$1.8M
Avg. price
$9.62
B081KL2QYJ
$10.19·★4.6·82.9K revsPanOxyl 10% Benzoyl Peroxide Acne Foaming Wash, Maximum Strength, Daily Acne-Fighting Face and Body Cleanser, Face Wash to Clear, Treat and Prevent Acne Pimples and Stubborn Breakouts, 5.5 Oz Tube
Units sold100KB081KLNHSG
$10.19·★4.6·17.7K revsPanOxyl Antimicrobial Acne Creamy Wash, 4% Benzoyl Peroxide, 6 Ounce | Dermatologist-Recommended, Antibacterial Daily Cleanser, Unclogs Pores, Treat & Prevent Acne, Non-Comedogenic, All Skin Types
Units sold40KB0DBSMQMWF
$8.49·★4.6·82.9K revsPanOxyl Acne Foaming Wash, 10% Benzoyl Peroxide, For Face & Body, 3 oz | Maximum Strength, Antibacterial Daily Cleanser, Treats & Prevents Acne, Non-Comedogenic, Vegan, Unscented, All Skin Types
Units sold40K
CeraVe
4 ASINs in Top 10
37.0%
Units
170K
Revenue
$2.7M
Avg. price
$15.37
B01MSSDEPK
$15.97·★4.7·132.8K revsCeraVe Hydrating Cleanser with Hyaluronic Acid, Face Wash for Dry Skin,16oz | Skin Care For Men and Women, Daily Cleanser & Makeup Remover with Glycerin & Ceramides, National Eczema Association Certified
Units sold60KB01N1LL62W
$14.57·★4.8·104.3K revsCeraVe Foaming Facial Cleanser, Face Wash for Oily Skin, 16fl oz | Skin Care with Hyaluronic Acid & Niacinamide, Makeup Remover, Daily Face Wash For Men & Women, Fragrance Free, Oil Control
Units sold50KB08CQ9T6KN
$15.97·★4.7·16.6K revsCeraVe Renewing Salicylic Acid Cleanser, BHA Exfoliating Face Wash, 16oz | Skin Care with Hyaluronic Acid & Niacinamide, Facial Cleanser, Face Cleanser, Ceramides, Fragrance Free, Non-Comedogenic
Units sold30KB07YLJPMC3
$14.97·★4.6·35.8K revsCeraVe Foaming Acne Cream Cleanser, Face Wash with 4% Benzoyl Peroxide, 5oz | Skin Care, Hyaluronic Acid, Niacinamide, Facial Cleanser, Acne Treatment For Face, Face Care, Gentle Cleanser, Ceramides
Units sold30K
SkinSmart Antimicrobial
1 ASIN in Top 10
10.9%
Units
50K
Revenue
$899.5K
Avg. price
$17.99
B07VRFC3Y7
$17.99·★4.7·13.5K revsSkinSmart Antimicrobial Facial Cleanser for Breakouts and Blemishes, 8 oz | Hypochlorous Acid Spray for Face Targets Breakout Bacteria to Reduce Skin Irritation and Wash Pores Clean, All Skin Types
Units sold50K
Trending Acne Wash Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0DBSMQMWF booked 40K units at $8.49, with ▲ 33.3% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DBSMQMWF
PanOxyl Acne Foaming Wash, 10% Benzoyl Peroxide, For Face & Body, 3 oz | Maximum Strength, Antibacterial Daily Cleanser, Treats & Prevents Acne, Non-Comedogenic, Vegan, Unscented, All Skin Types
Price
$8.49
Rating
4.6
Reviews
82.9K
Latest month sales
B00LO1DNXU
La Roche-Posay Effaclar Medicated Acne Face Wash with 2% Salicylic Acid | 2% salicylic acid cleanser with LHA and glycerin. Oil free foaming face wash helps clear acne and target excess oil.
Price
$18.97
Rating
4.6
Reviews
19.5K
Latest month sales
B07YLJPMC3
CeraVe Foaming Acne Cream Cleanser, Face Wash with 4% Benzoyl Peroxide, 5oz | Skin Care, Hyaluronic Acid, Niacinamide, Facial Cleanser, Acne Treatment For Face, Face Care, Gentle Cleanser, Ceramides
Unlock to view ASIN details and product titles
Price
$14.97
Rating
4.6
Reviews
35.8K
Latest month sales
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