Ab Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Ab sales on Amazon US totaled 42,250 units in July 2026 (▼ 19.1% vs. the prior month), generating an estimated $1,393,024 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 68.6% of unit volume and 55.1% of revenue, while a typical listing is priced at $33.56. The keyword itself pulled 22,368 Amazon queries over the same period (▼ 2.6% MoM).
Zooming out to the 12-month window ending July 2026, the ab Top 50 moved 474,600 units and $14,883,259 in cumulative sales — an average of 39,550 units and $1,240,272 per month. Monthly throughput topped out at 52,200 units in June 2026 and dipped to 26,850 in May 2026, leaving the latest reading 38.8% higher than August 2025.
Ab Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
42.3K
▼ 19.1% MoM
Monthly Revenue 2026/07
$1.4M
▼ 19.1% MoM
Top 10 Market Share 2026/07
68.6%
Ab Market Share & Sales Concentration on Amazon US — July 2026
The most-sold ab listing on Amazon US in July 2026 is ASIN B07RKW5H68 (Brand: VINSGUIR), which sold 8,000 units at $19.86 apiece — equal to 18.9% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 29,000 units and $768,210 in July 2026 — 68.6% of unit volume and 55.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Ab' on Amazon
July 2026
Is 68.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07RKW5H68
VINSGUIR Ab Roller Wheel, Abs & Core Workout Equipment for Home Gym with Knee Pad Accessories, Abdominal Wheel for Full-body Strength Training
8K
▼ 11.1%vs. prior month
$174.6K
latest month
12-month trend
B0CMP6Z2JV
Abiarst Ab Roller Wheel, Abs Workout Equipment for Abdominal & Core Strength Training, Home Gym Exercise Wheels for Men Women, with Knee Pad Accessories
4K
▼ 50.0%vs. prior month
$68K
latest month
12-month trend
B09W9HV6MN
Vinsguir Ab Roller Wheel - Ab Workout Equipment for Abdominal & Core Strength Training, Home Gym Fitness Equipment for Men Women
3K
▲ 0.0%vs. prior month
$45K
latest month
12-month trend
B0CH3LQK1W
2026 Upgraded Ab Roller Wheel with Knee Mat &Timer - Automatic Rebound Abdominal Wheel with Elbow Support, Abs Workout Equipment for Core Strength Training, Ab Exercise Roller for Women Men
3K
▼ 25.0%vs. prior month
$83.2K
latest month
12-month trend
B0F8Q64PB7
Twister Arm Trainer, 3 in 1 Hydraulic Power Chest Workout Equipment with Ab Roller Wheels and Hooks, Adjustable 22-440lbs Arm Trainer for Men Women, Home Gym Equipment for Full Body Strength Training
3K
▲ 0.0%vs. prior month
$114.5K
latest month
12-month trend
B0CNCFKYB8
2026 Upgraded Ab Roller Wheel with Elbow Support | Automatic Rebound Abdominal Wheel, Core Strength Training Abs Exercise Roller with Knee Mat &Timer for Women Men
3K
▼ 25.0%vs. prior month
$80.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Ab Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
VINSGUIR is the best-performing ab brand in July 2026, moving 11,000 units across 2 ASINs for 37.9% of Top 10 volume. Abiarst follows with 4,000 units (13.8%), ahead of Bersauji on 3,000 units (10.3%).
With 9 brands splitting the Top 10 and 62.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $14.99 to $27.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
VINSGUIR
2 ASINs in Top 10
37.9%
Units
11K
Revenue
$219.6K
Avg. price
$17.43
B07RKW5H68
$19.86·★4.6·23.4K revsVINSGUIR Ab Roller Wheel, Abs & Core Workout Equipment for Home Gym with Knee Pad Accessories, Abdominal Wheel for Full-body Strength Training
Units sold8KB09W9HV6MN
$14.99·★4.7·2.1K revsVinsguir Ab Roller Wheel - Ab Workout Equipment for Abdominal & Core Strength Training, Home Gym Fitness Equipment for Men Women
Units sold3K
Abiarst
1 ASIN in Top 10
13.8%
Units
4K
Revenue
$68K
Avg. price
$14.99
B0CMP6Z2JV
$14.99·★4.6·2.1K revsAbiarst Ab Roller Wheel, Abs Workout Equipment for Abdominal & Core Strength Training, Home Gym Exercise Wheels for Men Women, with Knee Pad Accessories
Units sold4K
Bersauji
1 ASIN in Top 10
10.3%
Units
3K
Revenue
$83.2K
Avg. price
$27.99
B0CH3LQK1W
$27.99·★4.2·2.5K revs2026 Upgraded Ab Roller Wheel with Knee Mat &Timer - Automatic Rebound Abdominal Wheel with Elbow Support, Abs Workout Equipment for Core Strength Training, Ab Exercise Roller for Women Men
Units sold3K
Trending Ab Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B09YMWW5ZY booked 1K units at $17.99, with ▲ 25.0% MoM change. On the growth side, B0FMDYRHSH leads positive momentum with ▲ 300.0% MoM growth on 400 units, with B0F25TMPFT close behind at ▲ 200.0% MoM on 600 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09YMWW5ZY
SPRI Ab Mat - Workout Mat Accessory for Abdominal Exercises, Sit-Ups, Crunches, Push-Ups, Core Training, and More - Portable Padded Shaped Mat with Curved Back Support for Toning Abs
Price
$17.99
Rating
4.6
Reviews
792
Latest month sales
B0FMDYRHSH
MERACH Ab Machine, Ab Workout Equipment, Adjustable Ab Trainer Machine | Foldable Abdominal Trainer for Stomach Workout with LCD Monitor at Home Gym Knee Protection& 440 LBS Capacity
Price
$45.99
Rating
4.5
Reviews
2.3K
Latest month sales
B0F25TMPFT
Ab Roller Wheel for Abs Workout with 2 Knee Pads for Home Gym | Core Strength Training, Fitness Equipment, Abdominal Exercise Equipment for Men & Women
Unlock to view ASIN details and product titles
Price
$13.98
Rating
4.6
Reviews
18.1K
Latest month sales
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