77 Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
77 sales on Amazon US totaled 26,900 units in July 2026 (▼ 33.3% vs. the prior month), generating an estimated $1,558,233 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 91.8% of unit volume and 75.2% of revenue, while a typical listing is priced at $184.59. The keyword itself pulled 16,167 Amazon queries over the same period (▲ 36.5% MoM).
Zooming out to the 12-month window ending July 2026, the 77 Top 50 moved 335,700 units and $21,794,539 in cumulative sales — an average of 27,975 units and $1,816,212 per month. Monthly throughput topped out at 41,700 units in November 2025 and dipped to 19,300 in May 2026, leaving the latest reading 4.6% lower than August 2025.
77 Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
26.9K
▼ 33.3% MoM
Monthly Revenue 2026/07
$1.6M
▼ 15.5% MoM
Top 10 Market Share 2026/07
91.8%
77 Market Share & Sales Concentration on Amazon US — July 2026
The most-sold 77 listing on Amazon US in July 2026 is ASIN B08CMS8P67 (Brand: ANUA), which sold 10,000 units at $19.69 apiece — equal to 37.2% of every unit tracked in this report.
The Top 10 ASINs account for 24,700 units and $1,171,161 in July 2026 — 91.8% of unit volume and 75.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for '77' on Amazon
July 2026
Is 91.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B08CMS8P67
Anua Heartleaf 77 Soothing Toner, 8.45 fl.oz | Moisturizing & Calming Facial Toner for Glass Skin, Hyaluronic Acid, Lightweight Hydration for Sensitive Skin, Redness Relief
10K
▼ 50.0%vs. prior month
$188.9K
latest month
12-month trend
B0DVMCMQX8
3M Super 77 Multi-Surface Spray Adhesive | Provides Secure Bond In 15 Seconds, Dries Clear, Ideal For Plastic, Glass, Paper, Fabric, Wood, Foam, Cardboard, Fiberglass
10K
▲ 0.0%vs. prior month
$99.8K
latest month
12-month trend
B0065VCXSA
3M Super 77 CA Multipurpose Spray Adhesive Glue, Clear, Net Wt 18.0 oz Can | Low VOC <25%, Bonds Paper, Cardboard, Fabric, Plastic, Metal, Wood
1K
▲ 0.0%vs. prior month
$18.4K
latest month
12-month trend
B0000AZ735
3M Super 77 Multipurpose Permanent Spray Adhesive Glue, Net Wt 16.75 oz | Bonds Paper, Cardboard, Fabric, Plastic, Metal, Wood
1K
▼ 50.0%vs. prior month
$15K
latest month
12-month trend
B08CMYJK57
ANUA Heartleaf 77 Soothing Toner, 16.9 fl.oz | Moisturizing & Calming Facial Toner, Hyaluronic Acid, Lightweight Hydration, Redness Relief, Skin Cooling, Korean Skincare
700
▼ 65.0%vs. prior month
$22.7K
latest month
12-month trend
B07DNSK4WS
K&F CONCEPT 77mm Variable ND2-400 Lens Filter (1-9 Stops) for Camera Lens | Ultra Slim Adjustable Neutral Density Filter with Microfiber Cleaning Cloth (B-Series) FN101
500
▲ 0.0%vs. prior month
$18.7K
latest month
12-month trend
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Best 77 Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
3M is the best-performing 77 brand in July 2026, moving 12,000 units across 3 ASINs for 48.6% of Top 10 volume. ANUA follows with 11,200 units (45.3%), ahead of K&F CONCEPT on 500 units (2.0%).
With 6 brands splitting the Top 10 and 96.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $16.15 to $39.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
3M
3 ASINs in Top 10
48.6%
Units
12K
Revenue
$133.2K
Avg. price
$16.15
B0DVMCMQX8
$9.98·★4.5·2.4K revs3M Super 77 Multi-Surface Spray Adhesive | Provides Secure Bond In 15 Seconds, Dries Clear, Ideal For Plastic, Glass, Paper, Fabric, Wood, Foam, Cardboard, Fiberglass
Units sold10KB0065VCXSA
$18.49·★4.5·1.1K revs3M Super 77 CA Multipurpose Spray Adhesive Glue, Clear, Net Wt 18.0 oz Can | Low VOC <25%, Bonds Paper, Cardboard, Fabric, Plastic, Metal, Wood
Units sold1KB0000AZ735
$19.99·★4.6·8.6K revs3M Super 77 Multipurpose Permanent Spray Adhesive Glue, Net Wt 16.75 oz | Bonds Paper, Cardboard, Fabric, Plastic, Metal, Wood
Units sold1K
ANUA
3 ASINs in Top 10
45.3%
Units
11.2K
Revenue
$221K
Avg. price
$24.20
B08CMS8P67
$19.69·★4.5·14.9K revsAnua Heartleaf 77 Soothing Toner, 8.45 fl.oz | Moisturizing & Calming Facial Toner for Glass Skin, Hyaluronic Acid, Lightweight Hydration for Sensitive Skin, Redness Relief
Units sold10KB08CMYJK57
$33.90·★4.5·14.9K revsANUA Heartleaf 77 Soothing Toner, 16.9 fl.oz | Moisturizing & Calming Facial Toner, Hyaluronic Acid, Lightweight Hydration, Redness Relief, Skin Cooling, Korean Skincare
Units sold700B0CNYSWTQJ
$19.00·★4.6·1K revsAnua Peach 77 Niacin Essence Toner, 8.45 fl oz | Gentle Exfoliating & Radiant Facial Essence, Hydrating & Soothing Toner, Niacinamide, Ceramide, Panthenol, Makeup Prep
Units sold500
K&F CONCEPT
1 ASIN in Top 10
2.0%
Units
500
Revenue
$18.7K
Avg. price
$39.99
B07DNSK4WS
$39.99·★4.5·12.6K revsK&F CONCEPT 77mm Variable ND2-400 Lens Filter (1-9 Stops) for Camera Lens | Ultra Slim Adjustable Neutral Density Filter with Microfiber Cleaning Cloth (B-Series) FN101
Units sold500
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