5t Underwear Girls Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
5t Underwear Girls sales on Amazon US totaled 45,400 units in July 2026 (▼ 13.4% vs. the prior month), generating an estimated $659,538 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 46.3% of unit volume and 39.5% of revenue, while a typical listing is priced at $15.51. The keyword itself pulled 18,186 Amazon queries over the same period (▲ 33.2% MoM).
Zooming out to the 12-month window ending July 2026, the 5t underwear girls Top 50 moved 455,650 units and $6,814,664 in cumulative sales — an average of 37,971 units and $567,889 per month. Monthly throughput topped out at 52,450 units in June 2026 and dipped to 23,300 in May 2026, leaving the latest reading 9.4% lower than August 2025.
5t Underwear Girls Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
45.4K
▼ 13.4% MoM
Monthly Revenue 2026/07
$659.5K
▼ 14.1% MoM
Top 10 Market Share 2026/07
46.3%
5t Underwear Girls Market Share & Sales Concentration on Amazon US — July 2026
The most-sold 5t underwear girls listing on Amazon US in July 2026 is ASIN B0797MPF4Y (Brand: Fruit of the Loom), which sold 8,000 units at $11.98 apiece — equal to 17.6% of every unit tracked in this report and 2.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 21,000 units and $260,460 in July 2026 — 46.3% of unit volume and 39.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for '5t Underwear Girls' on Amazon
July 2026
Is 46.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0797MPF4Y
Fruit of the Loom Toddler Girls' Tag-Free Cotton Underwear
8K
▲ 33.3%vs. prior month
$79.8K
latest month
12-month trend
B01M21DFJD
Fruit of the Loom Toddler Girls' Tag-Free Cotton Underwear
3K
▲ 0.0%vs. prior month
$35.7K
latest month
12-month trend
B0DW9C3F4L
Girls Underwear, Soft Cotton Tagless Breathable Panties, 8-Pack, 18M-12Y
2K
▲ 100.0%vs. prior month
$29.2K
latest month
12-month trend
B0CXMGSSVR
6 Pack Girls Bike Shorts Toddler Under Dress Cartwheel Shorts Dance Clothes
2K
▲ 0.0%vs. prior month
$26.2K
latest month
12-month trend
B0BYBNB9Q4
Hanes Girls' And Toddler Organic Underwear, Brief & Hipster, 8-pack, Pure Comfort Organic 100% Cotton Panties
1K
▼ 80.0%vs. prior month
$15.2K
latest month
12-month trend
B084DT4DFK
Fruit of the Loom Girls' Cotton Brief Underwear Multipacks
1K
▼ 50.0%vs. prior month
$22.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best 5t Underwear Girls Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Fruit of the Loom is the best-performing 5t underwear girls brand in July 2026, moving 12,000 units across 3 ASINs for 57.1% of Top 10 volume. FEOEOR follows with 3,000 units (14.3%), ahead of BliBliTaTa on 2,000 units (9.5%).
With 6 brands splitting the Top 10 and 81.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $13.99 to $14.65, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Fruit of the Loom
3 ASINs in Top 10
57.1%
Units
12K
Revenue
$137.6K
Avg. price
$14.65
B0797MPF4Y
$11.98·★4.7·7.1K revsFruit of the Loom Toddler Girls' Tag-Free Cotton Underwear
Units sold8KB01M21DFJD
$11.98·★4.8·15.1K revsFruit of the Loom Toddler Girls' Tag-Free Cotton Underwear
Units sold3KB084DT4DFK
$19.99·★4.7·65.8K revsFruit of the Loom Girls' Cotton Brief Underwear Multipacks
Units sold1K
FEOEOR
2 ASINs in Top 10
14.3%
Units
3K
Revenue
$39.9K
Avg. price
$13.99
B0CXMGSSVR
$13.99·★4.5·3.2K revs6 Pack Girls Bike Shorts Toddler Under Dress Cartwheel Shorts Dance Clothes
Units sold2KB0CXMHYLBK
$13.99·★4.5·3.1K revs6 Pack Girls Bike Shorts Toddler Under Dress Cartwheel Shorts Dance Clothes
Units sold1K
BliBliTaTa
1 ASIN in Top 10
9.5%
Units
2K
Revenue
$29.2K
Avg. price
$14.24
B0DW9C3F4L
$14.24·★4.7·1.2K revsGirls Underwear, Soft Cotton Tagless Breathable Panties, 8-Pack, 18M-12Y
Units sold2K
Trending 5t Underwear Girls Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07PZC9CB5 booked 1K units at $14.99, with ▲ 0.0% MoM change. On the growth side, B0BVGN7KLQ leads positive momentum with ▲ 300.0% MoM growth on 200 units, with B084DT3TZL close behind at ▲ 125.0% MoM on 900 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07PZC9CB5
Boboking Girls Soft Panties Toddler Underwear Kids Cotton Briefs
Price
$14.99
Rating
4.8
Reviews
13.7K
Latest month sales
B0BVGN7KLQ
DREAMWORKS GABBY'S DOLLHOUSE girls Amazon Exclusive 10-pack of Soft 100% Combed Cotton Underwear, 2/3t, 4t, 4, 6 and 8
Price
$11.77
Rating
4.7
Reviews
1.8K
Latest month sales
B084DT3TZL
Fruit of the Loom Girls' Cotton Bikini Underwear Multipacks
Unlock to view ASIN details and product titles
Price
$23.99
Rating
4.7
Reviews
25.1K
Latest month sales
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