312 Hearing Aid Batteries Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
312 Hearing Aid Batteries sales on Amazon US totaled 35,050 units in July 2026 (▲ 5.0% vs. the prior month), generating an estimated $769,549 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 65.6% of unit volume and 63.8% of revenue, while a typical listing is priced at $22.58. The keyword itself pulled 18,259 Amazon queries over the same period (▼ 0.4% MoM).
Zooming out to the 12-month window ending July 2026, the 312 hearing aid batteries Top 50 moved 341,800 units and $7,562,170 in cumulative sales — an average of 28,483 units and $630,181 per month. Monthly throughput topped out at 35,050 units in July 2026 and dipped to 15,650 in May 2026, leaving the latest reading 18.4% higher than August 2025.
312 Hearing Aid Batteries Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
35K
▲ 5.0% MoM
Monthly Revenue 2026/07
$769.5K
▲ 5.4% MoM
Top 10 Market Share 2026/07
65.6%
312 Hearing Aid Batteries Market Share & Sales Concentration on Amazon US — July 2026
The most-sold 312 hearing aid batteries listing on Amazon US in July 2026 is ASIN B003PWSYGM (Brand: DURACELL), which sold 6,000 units at $24.79 apiece — equal to 17.1% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 23,000 units and $490,720 in July 2026 — 65.6% of unit volume and 63.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for '312 Hearing Aid Batteries' on Amazon
July 2026
Is 65.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B003PWSYGM
Duracell Hearing Aid Batteries Size 312, 60 Count (Pack of 1) batteries
6K
▲ 0.0%vs. prior month
$148.7K
latest month
12-month trend
B009P3S42Y
Duracell Hearing Aid Batteries Size 312, Brown, 16 Count (Pack of 1), Long-lasting Power, Extra-long EasyTab Install
3K
▲ 0.0%vs. prior month
$29.9K
latest month
12-month trend
B00MH4QO84
Amazon Basics 60-Pack Hearing Aid Batteries Size 312, 1.45 Volt, Zinc Air Technology, Long-Lasting, 4-Year Shelf Life, Mercury Free, Brown Tab, Child-Safe Package
3K
▼ 25.0%vs. prior month
$49.5K
latest month
12-month trend
B004SI7SQE
Duracell Activair Easy Tab Size 312 (40 batteries)
2K
▲ 100.0%vs. prior month
$56K
latest month
12-month trend
B009ISXZRA
Duracell Activair Hearing Aid Batteries Size 312 (80 Batteries), Brown
2K
▼ 33.3%vs. prior month
$59K
latest month
12-month trend
B00SJPHZCO
Powermax Size 312 Hearing Aid Batteries, 60 Count Long-Lasting Battery Pack, Brown Long Tab for Easy Change
2K
▲ 100.0%vs. prior month
$34.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best 312 Hearing Aid Batteries Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
DURACELL is the best-performing 312 hearing aid batteries brand in July 2026, moving 15,000 units across 6 ASINs for 65.2% of Top 10 volume. Amazon Basics follows with 3,000 units (13.0%), ahead of Powermax on 2,000 units (8.7%).
With 5 brands splitting the Top 10 and 87.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $16.49 to $23.79, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
DURACELL
6 ASINs in Top 10
65.2%
Units
15K
Revenue
$348.8K
Avg. price
$23.79
B003PWSYGM
$24.79·★4.3·31K revsDuracell Hearing Aid Batteries Size 312, 60 Count (Pack of 1) batteries
Units sold6KB009P3S42Y
$9.99·★4.2·1.6K revsDuracell Hearing Aid Batteries Size 312, Brown, 16 Count (Pack of 1), Long-lasting Power, Extra-long EasyTab Install
Units sold3KB004SI7SQE
$27.98·★4.0·725 revsDuracell Activair Easy Tab Size 312 (40 batteries)
Units sold2KB009ISXZRA
$29.99·★4.3·31K revsDuracell Activair Hearing Aid Batteries Size 312 (80 Batteries), Brown
Units sold2KB0015YLNIS
$22.99·★4.3·31K revsDuracell Hearing Aid Batteries Size 13 Pack of 60 batteries (10 pack of 6 each) 1.45V
Units sold1KB082XK5QJ8
$26.99·★4.6·607 revs32pk Duracell Size 10 Mercury Free Zinc Air Hearing Aid Battery DA10B32ZM
Units sold1K
Amazon Basics
1 ASIN in Top 10
13.0%
Units
3K
Revenue
$49.5K
Avg. price
$16.49
B00MH4QO84
$16.49·★3.9·22.5K revsAmazon Basics 60-Pack Hearing Aid Batteries Size 312, 1.45 Volt, Zinc Air Technology, Long-Lasting, 4-Year Shelf Life, Mercury Free, Brown Tab, Child-Safe Package
Units sold3K
Powermax
1 ASIN in Top 10
8.7%
Units
2K
Revenue
$34.5K
Avg. price
$17.49
B00SJPHZCO
$17.49·★4.1·12.7K revsPowermax Size 312 Hearing Aid Batteries, 60 Count Long-Lasting Battery Pack, Brown Long Tab for Easy Change
Units sold2K
Trending 312 Hearing Aid Batteries Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0GVGJKVTL booked 1K units at $20.10, with ▲ 400.0% MoM change. On the growth side, B07ZDR75BT leads positive momentum with ▲ 500.0% MoM growth on 300 units, with B0H2WZ2MSV close behind at ▲ 300.0% MoM on 800 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GVGJKVTL
Rayovac Extra Size 312 Hearing Aid Batteries, Long-Lasting Power, Zinc-Air, Mercury Free, 1.45V, Improved Child-Resistant Packaging, Recyclable, 60 Count (10 Packs of 6)
Price
$20.10
Rating
4.0
Reviews
40
Latest month sales
B07ZDR75BT
Powermax Size 312 Hearing Aid Batteries, 120 Count Long-Lasting Battery Pack, Brown Long Tab for Easy Change
Price
$33.28
Rating
3.4
Reviews
2.7K
Latest month sales
![Size 312 [Scissor-Free] PR41 1.45V Zinc Air Hearing Aid Batteries Brown Tab (60 Pack)](https://m.media-amazon.com/images/I/71twAXoLyIL._AC_UY512_.jpg)
B0H2WZ2MSV
Size 312 [Scissor-Free] PR41 1.45V Zinc Air Hearing Aid Batteries Brown Tab (60 Pack)
Unlock to view ASIN details and product titles
Price
$21.99
Rating
4.8
Reviews
25
Latest month sales
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