28 Inch Luggage Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
28 Inch Luggage sales on Amazon US totaled 21,450 units in July 2026 (▼ 23.9% vs. the prior month), generating an estimated $2,187,017 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 58.7% of unit volume and 58.2% of revenue, while a typical listing is priced at $104.54. The keyword itself pulled 18,598 Amazon queries over the same period (▼ 7.7% MoM).
Zooming out to the 12-month window ending July 2026, the 28 inch luggage Top 50 moved 178,550 units and $19,876,848 in cumulative sales — an average of 14,879 units and $1,656,404 per month. Monthly throughput topped out at 28,200 units in June 2026 and dipped to 8,300 in May 2026, leaving the latest reading 101.4% higher than August 2025.
28 Inch Luggage Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
21.4K
▼ 23.9% MoM
Monthly Revenue 2026/07
$2.2M
▼ 33.8% MoM
Top 10 Market Share 2026/07
58.7%
28 Inch Luggage Market Share & Sales Concentration on Amazon US — July 2026
The most-sold 28 inch luggage listing on Amazon US in July 2026 is ASIN B0BHDGZXW5 (Brand: Coolife), which sold 3,000 units at $119.99 apiece — equal to 14.0% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 12,600 units and $1,273,804 in July 2026 — 58.7% of unit volume and 58.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for '28 Inch Luggage' on Amazon
July 2026
Is 58.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0BHDGZXW5
Coolife Luggage Set, Lightweight Durable Hardshell, 3 piece, Apricot Black
3K
▲ 0.0%vs. prior month
$331.5K
latest month
12-month trend
B071VG57FP
Amazon Basics AmazonBasics 68 cm Navy Blue Hardsided Check-In Trolley
2K
▲ 0.0%vs. prior month
$146.3K
latest month
12-month trend
B071DXB6DY
Amazon Basics 30" Hardside Large Checked Luggage, Expandable For Up to 15% More Space, Hardshell Suitcase With Wheels, Scratch-Resistant Surface, Four Multi-directional Wheels, Orange
1K
▲ 0.0%vs. prior month
$107.9K
latest month
12-month trend
B071NPGSRM
Amazon Basics 26" Hardside Medium Checked Luggage, Expandable For Up to 15% More Space, With Scratch-Resistant Surface, Four Multi-directional Wheels, Black
1K
▲ 0.0%vs. prior month
$76.6K
latest month
12-month trend
B07BKLWYZS
Samsonite Freeform 28-Inch Large Luggage with Dual 360° Spinner Wheels - Checked Suitcase - TSA Lock, Airline-Approved - Lightweight Durable Polypropylene Expandable Hardshell - Navy
1K
▼ 66.7%vs. prior month
$163.5K
latest month
12-month trend
B0D95RFR8J
Amazon Basics 26" Hardside Medium Checked Luggage, Expandable Hardshell Suitcase with Telescoping Handle, Scratch-Resistant Surface, Four Multi-directional Wheels, Rose Gold
1K
▲ 11.1%vs. prior month
$76.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best 28 Inch Luggage Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Amazon Basics is the best-performing 28 inch luggage brand in July 2026, moving 5,000 units across 4 ASINs for 39.7% of Top 10 volume. Coolife follows with 3,000 units (23.8%), ahead of Samsonite on 1,000 units (7.9%).
With 7 brands splitting the Top 10 and 71.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $77.77 to $175.37, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon Basics
4 ASINs in Top 10
39.7%
Units
5K
Revenue
$407K
Avg. price
$77.77
B071VG57FP
$69.62·★4.4·59.5K revsAmazon Basics AmazonBasics 68 cm Navy Blue Hardsided Check-In Trolley
Units sold2KB071DXB6DY
$94.50·★4.4·59.5K revsAmazon Basics 30" Hardside Large Checked Luggage, Expandable For Up to 15% More Space, Hardshell Suitcase With Wheels, Scratch-Resistant Surface, Four Multi-directional Wheels, Orange
Units sold1KB071NPGSRM
$77.35·★4.4·59.5K revsAmazon Basics 26" Hardside Medium Checked Luggage, Expandable For Up to 15% More Space, With Scratch-Resistant Surface, Four Multi-directional Wheels, Black
Units sold1KB0D95RFR8J
$69.62·★4.4·59.5K revsAmazon Basics 26" Hardside Medium Checked Luggage, Expandable Hardshell Suitcase with Telescoping Handle, Scratch-Resistant Surface, Four Multi-directional Wheels, Rose Gold
Units sold1K
Coolife
1 ASIN in Top 10
23.8%
Units
3K
Revenue
$331.5K
Avg. price
$119.99
B0BHDGZXW5
$119.99·★4.6·24.3K revsCoolife Luggage Set, Lightweight Durable Hardshell, 3 piece, Apricot Black
Units sold3K
Samsonite
1 ASIN in Top 10
7.9%
Units
1K
Revenue
$163.5K
Avg. price
$175.37
B07BKLWYZS
$175.37·★4.3·19.1K revsSamsonite Freeform 28-Inch Large Luggage with Dual 360° Spinner Wheels - Checked Suitcase - TSA Lock, Airline-Approved - Lightweight Durable Polypropylene Expandable Hardshell - Navy
Units sold1K
Trending 28 Inch Luggage Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0BN4FL9N9 booked 800 units at $112.00. On the growth side, B07H43D4S6 leads positive momentum with ▲ 400.0% MoM growth on 500 units, with B09KZPS4ZX close behind at ▲ 200.0% MoM on 600 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BN4FL9N9
American Tourister 4 KIX 2.0 Expandable Softside Luggage with Spinner Wheels, 28 SPINNER, BLACK
Price
$112.00
Rating
4.5
Reviews
1.8K
Latest month sales
B07H43D4S6
InUSA ROYAL Hardside Spinner Luggage with Ergonomic Handles | Spacious Travel Suitcase with Four Spinner Wheels and Studs | 28 Inch Large Hardside Spinner Luggage | Orange
Price
$39.99
Rating
4.2
Reviews
374
Latest month sales
B09KZPS4ZX
InUSA ENDURANCE Luggage with Spinner Wheels | Durable Lightweight Hardshell Suitcase, Spacious Travel Bag with Handle and Trolley | 20-Inch Carry On Small Luggage | Teal
Unlock to view ASIN details and product titles
Price
$29.99
Rating
4.4
Reviews
564
Latest month sales
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