250 Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
250 sales on Amazon US totaled 90,650 units in July 2026 (▼ 62.9% vs. the prior month), generating an estimated $1,660,774 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 72.8% of unit volume and 59.0% of revenue, while a typical listing is priced at $36.44. The keyword itself pulled 785 Amazon queries over the same period (▼ 95.6% MoM).
Zooming out to the 12-month window ending July 2026, the 250 Top 50 moved 991,400 units and $19,791,004 in cumulative sales — an average of 82,617 units and $1,649,250 per month. Monthly throughput topped out at 244,400 units in June 2026 and dipped to 52,850 in May 2026, leaving the latest reading 31.8% higher than August 2025.
250 Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
90.7K
▼ 62.9% MoM
Monthly Revenue 2026/07
$1.7M
▼ 58.6% MoM
Top 10 Market Share 2026/07
72.8%
250 Market Share & Sales Concentration on Amazon US — July 2026
The most-sold 250 listing on Amazon US in July 2026 is ASIN B00CU3SX4K (Brand: Nature Made), which sold 20,000 units at $15.33 apiece — equal to 22.1% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 66,000 units and $979,750 in July 2026 — 72.8% of unit volume and 59.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for '250' on Amazon
July 2026
Is 72.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00CU3SX4K
Nature Made Magnesium Citrate 250 mg per Serving, 120 Softgels | High Absorption Magnesium Supplements for Men and Women, Support for Muscle, Nerve, Bone and Heart, 60 Day Supply
20K
▲ 0.0%vs. prior month
$313.4K
latest month
12-month trend
B0002VG3QC
Nature Made Magnesium Oxide 250 mg for Muscle Relaxation, 200 Tablets | Magnesium Supplements for Men and Women, Support for Muscle, Heart, Bone and Nerve Health, 200 Day Supply
10K
▲ 0.0%vs. prior month
$67.8K
latest month
12-month trend
B0F5BDCG2P
Mysense Patriotic Red White and Blue Face Hair Body Glitter Stick,4th of July Outfits and Accessories for Women Kids,USA Flag Makeup for Independence Day 250 Anniversary Memorial Day Veterans Day
10K
▼ 85.7%vs. prior month
$90.8K
latest month
12-month trend
B01CJGXMU2
Nature Made Magnesium Oxide 250 mg, 100 Tablets | Magnesium Supplements for Men and Women, Support for Muscle, Heart, Bone and Nerve Health, 100 Day Supply
9K
▼ 10.0%vs. prior month
$35.9K
latest month
12-month trend
B00NI5LVAW
Pendaflex File Folders, 250-Pack, Letter Size, Manila, 1/3-Cut Tabs, Premium Paper Folders for File Cabinets, Home, Office & Classroom Document Organization, 3-Tab Letter File Folders
6K
▼ 14.3%vs. prior month
$164.5K
latest month
12-month trend
B0GRQ3WB19
250 Anniversary USA Garden Flag - 250 Years of Freedom Double Sided 3-Ply American Patriotic Flags 1776-2026, UV Protection Fade Resistant 12x18 Inch Yard Flag Commemorative Merchandise for Outdoor Celebration
3K
▼ 90.0%vs. prior month
$29.3K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best 250 Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Nature Made is the best-performing 250 brand in July 2026, moving 39,000 units across 3 ASINs for 59.1% of Top 10 volume. Mysense follows with 10,000 units (15.2%), ahead of Pendaflex on 6,000 units (9.1%).
With 8 brands splitting the Top 10 and 83.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.70 to $21.34, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Nature Made
3 ASINs in Top 10
59.1%
Units
39K
Revenue
$417.1K
Avg. price
$8.70
B00CU3SX4K
$15.33·★4.6·25K revsNature Made Magnesium Citrate 250 mg per Serving, 120 Softgels | High Absorption Magnesium Supplements for Men and Women, Support for Muscle, Nerve, Bone and Heart, 60 Day Supply
Units sold20KB0002VG3QC
$6.79·★4.7·34.9K revsNature Made Magnesium Oxide 250 mg for Muscle Relaxation, 200 Tablets | Magnesium Supplements for Men and Women, Support for Muscle, Heart, Bone and Nerve Health, 200 Day Supply
Units sold10KB01CJGXMU2
$3.99·★4.7·27.7K revsNature Made Magnesium Oxide 250 mg, 100 Tablets | Magnesium Supplements for Men and Women, Support for Muscle, Heart, Bone and Nerve Health, 100 Day Supply
Units sold9K
Mysense
1 ASIN in Top 10
15.2%
Units
10K
Revenue
$90.8K
Avg. price
$8.98
B0F5BDCG2P
$8.98·★4.3·1.6K revsMysense Patriotic Red White and Blue Face Hair Body Glitter Stick,4th of July Outfits and Accessories for Women Kids,USA Flag Makeup for Independence Day 250 Anniversary Memorial Day Veterans Day
Units sold10K
Pendaflex
1 ASIN in Top 10
9.1%
Units
6K
Revenue
$164.5K
Avg. price
$21.34
B00NI5LVAW
$21.34·★4.8·5.1K revsPendaflex File Folders, 250-Pack, Letter Size, Manila, 1/3-Cut Tabs, Premium Paper Folders for File Cabinets, Home, Office & Classroom Document Organization, 3-Tab Letter File Folders
Units sold6K
Trending 250 Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00F9O3NOC booked 2K units at $64.99, with ▲ 0.0% MoM change. On the growth side, B0GXP7FJLJ leads positive momentum with ▲ 700.0% MoM growth on 400 units, with B0GZMWF1WS close behind at ▲ 500.0% MoM on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00F9O3NOC
Canon PGI-250/ CLI-251 5 Color Amazon Pack
Price
$64.99
Rating
4.6
Reviews
6.9K
Latest month sales
B0GXP7FJLJ
Christmas Ornaments - 250 Anniversary USA Merchandise - Christmas Ornament 2026 - United States 250th Anniversary Decor – America 250 Years Patriotic Home Decor
Price
$9.95
Rating
4.1
Reviews
214
Latest month sales
B0GZMWF1WS
250 Christmas Ornaments, 250 Anniversary USA Merchandise, Christmas Ornament 2026, United States 250th Anniversary Decor, America 250 Years Patriotic Home Decor, 1776–2026 Commemorative Gift
Unlock to view ASIN details and product titles
Price
$12.95
Rating
3.6
Reviews
93
Latest month sales
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