12v Water Pump Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
12v Water Pump sales on Amazon US totaled 28,600 units in July 2026 (▼ 19.4% vs. the prior month), generating an estimated $1,552,092 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 57.0% of unit volume and 47.6% of revenue, while a typical listing is priced at $70.71. The keyword itself pulled 12,330 Amazon queries over the same period (▼ 13.0% MoM).
Zooming out to the 12-month window ending July 2026, the 12v water pump Top 50 moved 246,150 units and $12,618,585 in cumulative sales — an average of 20,513 units and $1,051,549 per month. Monthly throughput topped out at 35,500 units in June 2026 and dipped to 9,650 in December 2025, leaving the latest reading 21.7% higher than August 2025.
12v Water Pump Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
28.6K
▼ 19.4% MoM
Monthly Revenue 2026/07
$1.6M
▼ 20.0% MoM
Top 10 Market Share 2026/07
57.0%
12v Water Pump Market Share & Sales Concentration on Amazon US — July 2026
The most-sold 12v water pump listing on Amazon US in July 2026 is ASIN B07L54HB83 (Brand: VIVOSUN), which sold 6,000 units at $23.39 apiece — equal to 21.0% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 16,300 units and $738,891 in July 2026 — 57.0% of unit volume and 47.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for '12v Water Pump' on Amazon
July 2026
Is 57.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07L54HB83
VIVOSUN 800GPH Submersible Fountain Water Pump for Pond, Aquarium, Statuary | 3000L/H, 50W, Ultra Quiet Water Pump with 10ft. High Lift and 6.5ft. Power Cord, 3 Nozzles for Hydroponics, Green
6K
▼ 33.3%vs. prior month
$141.8K
latest month
12-month trend
B013XR6W26
SEAFLO 06 Series Automatic Submersible Bilge Pump - 750GPH, 12V, 3/4" Outlet, 4-Year Warranty! - All-in-One Pump and Float Switch, Snap-Off Strainer, Compact Marine Boat Yacht Bilge Pump CE & Rohs
2K
▼ 33.3%vs. prior month
$50K
latest month
12-month trend
B0BB9M2TS8
ECO-WORTHY 33-Series Industrial Water Pressure Pump 110V AC 4.0GPM 50PSI RV Fresh Water Diaphragm Pump include Garden Hose Adapters for Irrigation Marine Boat Sprinkler Faucet
2K
▼ 33.3%vs. prior month
$132.7K
latest month
12-month trend
B076TGWYDK
SEAFLO 33 Series 110V/115V AC Fresh Water Pump, 3.3 GPM 45 PSI Self-Priming Pressure Pump with Smart Pressure Switch, Automatic Demand Pump for RV, Caravan Marine Boat Industrial Use, 4-Year Warranty
1K
▲ 0.0%vs. prior month
$79.7K
latest month
12-month trend
B07DQT1FVZ
SEAFLO 33 series RV Water Pump - 12V, 3.0 GPM 45 PSI Diaphragm Pump, Self Priming On Demand Fresh Water Pump for RV Camper Boat Marine, Self Priming Pressure Pump, NSF UL 4-Year Warranty
1K
▲ 0.0%vs. prior month
$54.7K
latest month
12-month trend
B09C2NGHFQ
CHAPIN 6-9206 12V Diaphragm Sprayer Pump, 1 GPM Replacement Pump | Restore dependable spray flow in compatible tank systems with this 12V, 1 GPM diaphragm replacement pump
1K
▲ 0.0%vs. prior month
$14.7K
latest month
12-month trend
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Best 12v Water Pump Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
VIVOSUN is the best-performing 12v water pump brand in July 2026, moving 6,000 units across 1 ASIN for 36.8% of Top 10 volume. SEAFLO follows with 4,000 units (24.5%), ahead of ECO-WORTHY on 2,000 units (12.3%).
With 8 brands splitting the Top 10 and 73.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $23.39 to $68.39, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
VIVOSUN
1 ASIN in Top 10
36.8%
Units
6K
Revenue
$141.8K
Avg. price
$23.39
B07L54HB83
$23.39·★4.4·26.1K revsVIVOSUN 800GPH Submersible Fountain Water Pump for Pond, Aquarium, Statuary | 3000L/H, 50W, Ultra Quiet Water Pump with 10ft. High Lift and 6.5ft. Power Cord, 3 Nozzles for Hydroponics, Green
Units sold6K
SEAFLO
3 ASINs in Top 10
24.5%
Units
4K
Revenue
$184.3K
Avg. price
$55.99
B013XR6W26
$24.99·★4.5·1.3K revsSEAFLO 06 Series Automatic Submersible Bilge Pump - 750GPH, 12V, 3/4" Outlet, 4-Year Warranty! - All-in-One Pump and Float Switch, Snap-Off Strainer, Compact Marine Boat Yacht Bilge Pump CE & Rohs
Units sold2KB076TGWYDK
$89.99·★4.3·4.8K revsSEAFLO 33 Series 110V/115V AC Fresh Water Pump, 3.3 GPM 45 PSI Self-Priming Pressure Pump with Smart Pressure Switch, Automatic Demand Pump for RV, Caravan Marine Boat Industrial Use, 4-Year Warranty
Units sold1KB07DQT1FVZ
$52.99·★4.3·570 revsSEAFLO 33 series RV Water Pump - 12V, 3.0 GPM 45 PSI Diaphragm Pump, Self Priming On Demand Fresh Water Pump for RV Camper Boat Marine, Self Priming Pressure Pump, NSF UL 4-Year Warranty
Units sold1K
ECO-WORTHY
1 ASIN in Top 10
12.3%
Units
2K
Revenue
$132.7K
Avg. price
$68.39
B0BB9M2TS8
$68.39·★4.2·2.1K revsECO-WORTHY 33-Series Industrial Water Pressure Pump 110V AC 4.0GPM 50PSI RV Fresh Water Diaphragm Pump include Garden Hose Adapters for Irrigation Marine Boat Sprinkler Faucet
Units sold2K
Trending 12v Water Pump Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0DBRWHVZ6 booked 700 units at $74.00, with ▼ 12.5% MoM change. On the growth side, B0F6C5GMKB leads positive momentum with ▲ 300.0% MoM growth on 400 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DBRWHVZ6
RV Water Pump 4008-101-A65/E65 12V at 3.0 GPM with strainer | 4008-101-A65/E65 Replacement 12V demand pump delivers 3.0 GPM at 55 PSI with a twist-on strainer for protected water flow.
Price
$74.00
Rating
4.4
Reviews
540
Latest month sales
B01M09J2YX
Milwaukee 2771-20 M18 Transfer Pump
Price
$208.00
Rating
4.7
Reviews
1.1K
Latest month sales
B0F6C5GMKB
12V RV Water Pump 4008-101-A65/E65 | 3.0 GPM - 55 PSI | Camper RV Water Pump | Self-Priming & Quiet Diaphragm Pump | Thermal Protection & Dry Run Safe (4008-101-A65/E65)
Unlock to view ASIN details and product titles
Price
$66.66
Rating
4.4
Reviews
147
Latest month sales
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