123 Batteries Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
123 Batteries sales on Amazon US totaled 282,600 units in July 2026 (▲ 1.4% vs. the prior month), generating an estimated $3,427,159 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 66.5% of unit volume and 54.6% of revenue, while a typical listing is priced at $16.99. The keyword itself pulled 17,157 Amazon queries over the same period (▲ 10.9% MoM).
Zooming out to the 12-month window ending July 2026, the 123 batteries Top 50 moved 3,638,150 units and $46,097,419 in cumulative sales — an average of 303,179 units and $3,841,452 per month. Monthly throughput topped out at 428,100 units in December 2025 and dipped to 165,850 in May 2026, leaving the latest reading 4.1% lower than August 2025.
123 Batteries Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
282.6K
▲ 1.4% MoM
Monthly Revenue 2026/07
$3.4M
▲ 1.7% MoM
Top 10 Market Share 2026/07
66.5%
123 Batteries Market Share & Sales Concentration on Amazon US — July 2026
The most-sold 123 batteries listing on Amazon US in July 2026 is ASIN B00004YK10 (Brand: Energizer), which sold 70,000 units at $2.79 apiece — equal to 24.8% of every unit tracked in this report and 3.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 188,000 units and $1,870,360 in July 2026 — 66.5% of unit volume and 54.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for '123 Batteries' on Amazon
July 2026
Is 66.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B00004YK10
Energizer A23 Batteries, A23 Battery Alkaline, 2 Count | For garage door openers, keyless entry, cameras, and security devices; 12V 23A battery
70K
▲ 16.7%vs. prior month
$202.3K
latest month
12-month trend
B081FH7N9Z
Amazon Basics C Cell Alkaline All-Purpose Batteries, 1.5 Volt, 5-Year Shelf Life, Reliable Power for Toys, Clocks, Flashlights, 4-Pack
20K
▲ 0.0%vs. prior month
$153.8K
latest month
12-month trend
B00MH4QI26
Amazon Basics C Cell Alkaline All-Purpose Batteries, 1.5 Volt, Long-Lasting Reliable Power, 5-Year Shelf Life, 12-Pack
20K
▲ 0.0%vs. prior month
$251.8K
latest month
12-month trend
B00MH4QKP6
Amazon Basics 12-Pack D Cell Alkaline Batteries, 1.5 Volt, 5-Year Shelf Life, Long-Lasting Power, Reliable for Clocks and Emergency Use
20K
▲ 0.0%vs. prior month
$349.8K
latest month
12-month trend
B00004TDSA
Energizer CR2 Lithium Batteries (2 Pack), 3V Photo Batteries | Replaces DLCR2 and cr15h270 3v lithium battery models; suitable for digital SLR cameras, calculators, and tablet PCs
10K
▲ 0.0%vs. prior month
$72.4K
latest month
12-month trend
B000FD6RTA
Duracell Coppertop C Batteries, 8 Count, 10-Year Shelf Life, Long-lasting
10K
▲ 0.0%vs. prior month
$168.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best 123 Batteries Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Energizer is the best-performing 123 batteries brand in July 2026, moving 90,000 units across 3 ASINs for 47.9% of Top 10 volume. Amazon Basics follows with 70,000 units (37.2%), ahead of DURACELL on 28,000 units (14.9%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.66 to $19.15, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Energizer
3 ASINs in Top 10
47.9%
Units
90K
Revenue
$405K
Avg. price
$7.66
B00004YK10
$2.79·★4.8·57.7K revsEnergizer A23 Batteries, A23 Battery Alkaline, 2 Count | For garage door openers, keyless entry, cameras, and security devices; 12V 23A battery
Units sold70KB00004TDSA
$7.18·★4.8·12.6K revsEnergizer CR2 Lithium Batteries (2 Pack), 3V Photo Batteries | Replaces DLCR2 and cr15h270 3v lithium battery models; suitable for digital SLR cameras, calculators, and tablet PCs
Units sold10KB0036QL1JY
$13.00·★4.7·33.7K revsEnergizer 123 Lithium Batteries (6 Pack), 3V Photo Batteries | Ready for smart home devices, 123 batteries to power cameras and flashlights, 3V batteries with long shelf life
Units sold10K
Amazon Basics
4 ASINs in Top 10
37.2%
Units
70K
Revenue
$900.3K
Avg. price
$11.97
B081FH7N9Z
$6.35·★4.7·157.6K revsAmazon Basics C Cell Alkaline All-Purpose Batteries, 1.5 Volt, 5-Year Shelf Life, Reliable Power for Toys, Clocks, Flashlights, 4-Pack
Units sold20KB00MH4QI26
$12.59·★4.7·157.6K revsAmazon Basics C Cell Alkaline All-Purpose Batteries, 1.5 Volt, Long-Lasting Reliable Power, 5-Year Shelf Life, 12-Pack
Units sold20KB00MH4QKP6
$14.47·★4.7·136.2K revsAmazon Basics 12-Pack D Cell Alkaline Batteries, 1.5 Volt, 5-Year Shelf Life, Long-Lasting Power, Reliable for Clocks and Emergency Use
Units sold20KB07WTQHK27
$14.49·★4.6·44.2K revsAmazon Basics 6-Pack Non-Rechargeable CR123A Lithium Batteries, 3 Volt, Up to 10-Year Shelf Life
Units sold10K
DURACELL
3 ASINs in Top 10
14.9%
Units
28K
Revenue
$565.1K
Avg. price
$19.15
B000FD6RTA
$9.98·★4.8·38.5K revsDuracell Coppertop C Batteries, 8 Count, 10-Year Shelf Life, Long-lasting
Units sold10KB085LW4XKQ
$28.98·★4.8·22.3K revsDuracell CR123A 3V Lithium Battery, 6 Count, 10-Year Storage, High Power
Units sold10KB00164H4AI
$18.48·★4.8·36.8K revsDuracell Coppertop D Batteries, 8 Count, 10-Year Shelf Life, Long-lasting
Units sold8K
Trending 123 Batteries Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B085LW4XKQ booked 10K units at $28.98, with ▲ 25.0% MoM change. On the growth side, B003Z70A4Q leads positive momentum with ▲ 500.0% MoM growth on 6K units, with B0D4YZ4CHF close behind at ▲ 200.0% MoM on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B085LW4XKQ
Duracell CR123A 3V Lithium Battery, 6 Count, 10-Year Storage, High Power
Price
$28.98
Rating
4.8
Reviews
22.3K
Latest month sales
B003Z70A4Q
Energizer 123 Lithium Batteries (2 Pack), 3V Photo Batteries
Price
$7.59
Rating
4.7
Reviews
28.8K
Latest month sales
B0D4YZ4CHF
anegine CR123A 3V Lithium Battery 1650mAh, 123A Lithium Batteries 10 Years Shelf Life CR123 3 Volt High Power CR17345 CR17335 Non-Rechargeable | Built to Last (CR123A 20 Count (Pack of 1))
Unlock to view ASIN details and product titles
Price
$29.99
Rating
4.4
Reviews
353
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this 123 batteries report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card