12 Inch Queen Mattress Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
12 Inch Queen Mattress sales on Amazon US totaled 47,450 units in July 2026 (▲ 10.6% vs. the prior month), generating an estimated $11,650,778 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.9% of unit volume and 54.9% of revenue, while a typical listing is priced at $233.92. The keyword itself pulled 16,069 Amazon queries over the same period (▲ 3.5% MoM).
Zooming out to the 12-month window ending July 2026, the 12 inch queen mattress Top 50 moved 340,800 units and $92,107,567 in cumulative sales — an average of 28,400 units and $7,675,631 per month. Monthly throughput topped out at 47,450 units in July 2026 and dipped to 17,600 in May 2026, leaving the latest reading 94.5% higher than August 2025.
12 Inch Queen Mattress Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
47.5K
▲ 10.6% MoM
Monthly Revenue 2026/07
$11.7M
▲ 3.4% MoM
Top 10 Market Share 2026/07
56.9%
12 Inch Queen Mattress Market Share & Sales Concentration on Amazon US — July 2026
The most-sold 12 inch queen mattress listing on Amazon US in July 2026 is ASIN B0DKTCWC8X (Brand: EGOHOME), which sold 6,000 units at $209.99 apiece — equal to 12.6% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 27,000 units and $6,396,210 in July 2026 — 56.9% of unit volume and 54.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for '12 Inch Queen Mattress' on Amazon
July 2026
Is 56.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0DKTCWC8X
EGOHOME 10 Inch Queen Mattress, Memory Foam Mattress in a Box with Cooling Green Tea Gel, Relieve Pressure with Medium Firm Support, CertiPUR-US Certified, 80''L x 60''W, White
6K
▲ 50.0%vs. prior month
$1.2M
latest month
12-month trend
B0DTTN5YMW
EGOHOME Queen Mattress 12 Inch, Green Tea Memory Foam Mattress, Medium Firm | Bed Mattress in A Box, Cooling Green Tea Gel, Pressure Relief, CertiPUR-US Certified, Fiberglass Free, 80''L x 60''W, White
4K
▲ 33.3%vs. prior month
$953.5K
latest month
12-month trend
B083YYBNF9
Novilla Bliss Queen Size Mattress, 12 Inch Gel Memory Foam Mattress Queen | Cool Night Sleep & Pressure Relief, Support Foam for Spine Alignment & Motion Isolation, Medium Plush Feel
3K
▼ 25.0%vs. prior month
$880.7K
latest month
12-month trend
B0CKYZC93L
Zinus 12 Inch Queen Green Tea Memory Foam Mattress, Medium Firm Feel | Pressure-Relieving Comfort & Full-Body Support, Naturally Fresh, CertiPUR-US & OEKO-TEX Certified Safe Materials
3K
▼ 57.1%vs. prior month
$900K
latest month
12-month trend
B083YXZP19
Novilla Bliss King Size Mattress, 12 Inch Gel Memory Foam King Mattress | Cool Night Sleep & Pressure Relief, Support Foam for Spine Alignment & Motion Isolating, Medium Plush Feel
2K
▲ 185.7%vs. prior month
$675.7K
latest month
12-month trend
B0G3W2LYKN
Ailis Queen Mattress, 12 Inch Queen Hybrid Mattress in a Box, Medium Firm with Upgraded Pocket Springs for Superior Motion Isolation, Strong Edge Support & Breathable Comfort
2K
▲ 185.7%vs. prior month
$400K
latest month
12-month trend
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Best 12 Inch Queen Mattress Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
EGOHOME is the best-performing 12 inch queen mattress brand in July 2026, moving 10,000 units across 2 ASINs for 37.0% of Top 10 volume. Novilla follows with 5,000 units (18.5%), ahead of Zinus on 3,000 units (11.1%).
With 8 brands splitting the Top 10 and 66.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $229.99 to $334.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
EGOHOME
2 ASINs in Top 10
37.0%
Units
10K
Revenue
$2.2M
Avg. price
$229.99
B0DKTCWC8X
$209.99·★4.3·12.1K revsEGOHOME 10 Inch Queen Mattress, Memory Foam Mattress in a Box with Cooling Green Tea Gel, Relieve Pressure with Medium Firm Support, CertiPUR-US Certified, 80''L x 60''W, White
Units sold6KB0DTTN5YMW
$249.99·★4.3·12.1K revsEGOHOME Queen Mattress 12 Inch, Green Tea Memory Foam Mattress, Medium Firm | Bed Mattress in A Box, Cooling Green Tea Gel, Pressure Relief, CertiPUR-US Certified, Fiberglass Free, 80''L x 60''W, White
Units sold4K
Novilla
2 ASINs in Top 10
18.5%
Units
5K
Revenue
$1.6M
Avg. price
$334.99
B083YYBNF9
$299.99·★4.4·28.3K revsNovilla Bliss Queen Size Mattress, 12 Inch Gel Memory Foam Mattress Queen | Cool Night Sleep & Pressure Relief, Support Foam for Spine Alignment & Motion Isolation, Medium Plush Feel
Units sold3KB083YXZP19
$369.99·★4.4·28.3K revsNovilla Bliss King Size Mattress, 12 Inch Gel Memory Foam King Mattress | Cool Night Sleep & Pressure Relief, Support Foam for Spine Alignment & Motion Isolating, Medium Plush Feel
Units sold2K
Zinus
1 ASIN in Top 10
11.1%
Units
3K
Revenue
$900K
Avg. price
$249.00
B0CKYZC93L
$249.00·★3.6·4.9K revsZinus 12 Inch Queen Green Tea Memory Foam Mattress, Medium Firm Feel | Pressure-Relieving Comfort & Full-Body Support, Naturally Fresh, CertiPUR-US & OEKO-TEX Certified Safe Materials
Units sold3K
Trending 12 Inch Queen Mattress Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B083YXZP19 booked 2K units at $369.99, with ▲ 185.7% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B083YXZP19
Novilla Bliss King Size Mattress, 12 Inch Gel Memory Foam King Mattress | Cool Night Sleep & Pressure Relief, Support Foam for Spine Alignment & Motion Isolating, Medium Plush Feel
Price
$369.99
Rating
4.4
Reviews
28.3K
Latest month sales
B0G3W2LYKN
Ailis Queen Mattress, 12 Inch Queen Hybrid Mattress in a Box, Medium Firm with Upgraded Pocket Springs for Superior Motion Isolation, Strong Edge Support & Breathable Comfort
Price
$209.98
Rating
4.4
Reviews
372
Latest month sales
B0GJDTDLJK
Queen Mattress, 12 Inch Queen Size Mattress in a Box, Pocket Spring | Memory Foam, Medium Firm, Motion Isolation, Lumbar Support, Pressure Relief, Breathable Comfort
Unlock to view ASIN details and product titles
Price
$179.99
Rating
4.3
Reviews
137
Latest month sales
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