1.5 Inch Binder Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
1.5 Inch Binder sales on Amazon US totaled 147,400 units in July 2026 (▲ 81.1% vs. the prior month), generating an estimated $1,577,830 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 75.3% of unit volume and 69.9% of revenue, while a typical listing is priced at $12.76. The keyword itself pulled 76,840 Amazon queries over the same period (▲ 201.3% MoM).
Zooming out to the 12-month window ending July 2026, the 1.5 inch binder Top 50 moved 1,354,600 units and $13,987,080 in cumulative sales — an average of 112,883 units and $1,165,590 per month. Monthly throughput topped out at 348,800 units in August 2025 and dipped to 38,750 in May 2026, leaving the latest reading 57.7% lower than August 2025.
1.5 Inch Binder Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
147.4K
▲ 81.1% MoM
Monthly Revenue 2026/07
$1.6M
▲ 80.1% MoM
Top 10 Market Share 2026/07
75.3%
1.5 Inch Binder Market Share & Sales Concentration on Amazon US — July 2026
The most-sold 1.5 inch binder listing on Amazon US in July 2026 is ASIN B07R8D1RHS (Brand: Amazon Basics), which sold 60,000 units at $7.54 apiece — equal to 40.7% of every unit tracked in this report and 6.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 111,000 units and $1,102,220 in July 2026 — 75.3% of unit volume and 69.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for '1.5 Inch Binder' on Amazon
July 2026
Is 75.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07R8D1RHS
Amazon Basics Sheet Protectors for 3 Ring Binder, Lightweight, Acid-Free, Clear Plastic Sleeves, Letter Size, 8.5 x 11 Inch, 100-Pack
60K
▲ 50.0%vs. prior month
$462K
latest month
12-month trend
B01BRGTWOA
Amazon Basics 3-Ring Binder with Round Rings and Interior Pockets, 1-Inch, White, 4-Pack
10K
▲ 0.0%vs. prior month
$144.1K
latest month
12-month trend
B0DN5YZVQB
Amazon Basics 3 Ring 1.5 inch Binders with Round Metal Rings, Holds 275 Sheets, Assorted Colors, 4-Pack
8K
▲ 33.3%vs. prior month
$93.5K
latest month
12-month trend
B0B6XVWFS9
Cardinal 3 Ring Binders, Binders for School and Office, Durable 1.5 Inch, Round Rings, Holds 350 Sheets, ClearVue Presentation View, Non-Stick, Assorted Bright Colors, 4 Pack (79553)
7K
▲ 75.0%vs. prior month
$80.6K
latest month
12-month trend
B083YN3PT1
Cardinal 3 Ring Binders, Round Rings, Holds 350 Sheets, ClearVue Presentation View, Non-Stick, Assorted Colors (79550), 1.5 Inch (Pack of 4)
6K
▲ 1400.0%vs. prior month
$83.8K
latest month
12-month trend
B077XBXKG3
Amazon Basics 3 Ring Binders, 1.5 Inch D-Ring Organizer for School, Home Office, White, 4 Pack
5K
▲ 150.0%vs. prior month
$81.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best 1.5 Inch Binder Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Amazon Basics is the best-performing 1.5 inch binder brand in July 2026, moving 83,000 units across 4 ASINs for 74.8% of Top 10 volume. Avery follows with 11,000 units (9.9%), ahead of Cardinal on 10,000 units (9.0%).
With 4 brands splitting the Top 10 and 93.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.70 to $12.46, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon Basics
4 ASINs in Top 10
74.8%
Units
83K
Revenue
$781.1K
Avg. price
$11.01
B07R8D1RHS
$7.54·★4.8·36.3K revsAmazon Basics Sheet Protectors for 3 Ring Binder, Lightweight, Acid-Free, Clear Plastic Sleeves, Letter Size, 8.5 x 11 Inch, 100-Pack
Units sold60KB01BRGTWOA
$11.05·★4.7·21.7K revsAmazon Basics 3-Ring Binder with Round Rings and Interior Pockets, 1-Inch, White, 4-Pack
Units sold10KB0DN5YZVQB
$11.67·★4.6·1.4K revsAmazon Basics 3 Ring 1.5 inch Binders with Round Metal Rings, Holds 275 Sheets, Assorted Colors, 4-Pack
Units sold8KB077XBXKG3
$13.78·★4.7·13.9K revsAmazon Basics 3 Ring Binders, 1.5 Inch D-Ring Organizer for School, Home Office, White, 4 Pack
Units sold5K
Avery
3 ASINs in Top 10
9.9%
Units
11K
Revenue
$85.1K
Avg. price
$7.70
B00006IEL7
$9.49·★4.5·5.9K revsAvery Heavy-Duty View 3 Ring Binder, 1.5" One Touch Slant Rings, Holds 8.5" x 11" Paper, 1 Black Binder (05400)
Units sold4KB001B0GKAM
$7.85·★4.6·4.5K revsAvery Heavy-Duty View 3 Ring Binder, 1" One Touch EZD Rings, 275-Sheet Capacity, 1.4 Inch Wide Spine, Great for Home, School Supplies, Office, or Organization Needs, 1 White Binder (79199)
Units sold4KB0006HV1M8
$5.77·★4.3·10.8K revsAvery Standard View 3 Ring Binder, 1.5" Round Rings, 275-Sheet Capacity, 2.1 Inch Wide Spine, 1 White Binder, Ideal for Lightweight Organization and Occasional Referencing (05726)
Units sold3K
Cardinal
2 ASINs in Top 10
9.0%
Units
10K
Revenue
$155.4K
Avg. price
$12.46
B083YN3PT1
$11.48·★4.6·6.7K revsCardinal 3 Ring Binders, Round Rings, Holds 350 Sheets, ClearVue Presentation View, Non-Stick, Assorted Colors (79550), 1.5 Inch (Pack of 4)
Units sold6KB08LDYSWPR
$13.43·★4.7·4K revsCardinal 3 Ring Binders, Binders for School and Office, Durable 2 Inch Binder with Round Rings, Holds 475-Sheets, ClearVue Covers, Non-Stick, PVC-Free, Assorted Colors, 4 Pack (29311)
Units sold4K
Trending 1.5 Inch Binder Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B083YN3PT1 booked 6K units at $11.48, with ▲ 1400.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B083YN3PT1
Cardinal 3 Ring Binders, Round Rings, Holds 350 Sheets, ClearVue Presentation View, Non-Stick, Assorted Colors (79550), 1.5 Inch (Pack of 4)
Price
$11.48
Rating
4.6
Reviews
6.7K
Latest month sales
B00006IEL7
Avery Heavy-Duty View 3 Ring Binder, 1.5" One Touch Slant Rings, Holds 8.5" x 11" Paper, 1 Black Binder (05400)
Price
$9.49
Rating
4.5
Reviews
5.9K
Latest month sales
B08LDYSWPR
Cardinal 3 Ring Binders, Binders for School and Office, Durable 2 Inch Binder with Round Rings, Holds 475-Sheets, ClearVue Covers, Non-Stick, PVC-Free, Assorted Colors, 4 Pack (29311)
Unlock to view ASIN details and product titles
Price
$13.43
Rating
4.7
Reviews
4K
Latest month sales
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