1 Dollar Items Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
1 Dollar Items sales on Amazon US totaled 1,753,000 units in July 2026 (▲ 2.5% vs. the prior month), generating an estimated $7,466,670 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 49.6% of unit volume and 49.1% of revenue, while a typical listing is priced at $4.05. The keyword itself pulled 16,281 Amazon queries over the same period (▼ 15.4% MoM).
Zooming out to the 12-month window ending July 2026, the 1 dollar items Top 50 moved 18,121,300 units and $82,720,385 in cumulative sales — an average of 1,510,108 units and $6,893,365 per month. Monthly throughput topped out at 1,753,000 units in July 2026 and dipped to 1,034,200 in May 2026, leaving the latest reading 7.3% higher than August 2025.
1 Dollar Items Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
1.8M
▲ 2.5% MoM
Monthly Revenue 2026/07
$7.5M
▲ 1.5% MoM
Top 10 Market Share 2026/07
49.6%
1 Dollar Items Market Share & Sales Concentration on Amazon US — July 2026
The most-sold 1 dollar items listing on Amazon US in July 2026 is ASIN B000NOGKN4 (Brand: Fresh Produce (Brands May Vary)), which sold 100,000 units at $0.82 apiece — equal to 5.7% of every unit tracked in this report.
The Top 10 ASINs account for 870,000 units and $3,664,600 in July 2026 — 49.6% of unit volume and 49.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for '1 Dollar Items' on Amazon
July 2026
Is 49.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B000NOGKN4
Medium Hass Avocado
100K
▲ 0.0%vs. prior month
$82K
latest month
12-month trend
B000VCFB0G
Bounty Paper Napkins, White, 200 Count, Packaging may vary
100K
▲ 0.0%vs. prior month
$283K
latest month
12-month trend
B00HSC9F2C
Clorox Disinfecting Wipes Back to School Variety Pack, 75 Count Each, Pack of 3 (Package May Vary)
100K
▲ 0.0%vs. prior month
$1.2M
latest month
12-month trend
B09541P9WH
Amazon Basics Double-Tipped Cotton Swabs for Personal Hygiene and Baby Care, Cotton, Versatile, Baby Safe, 500 Count
100K
▲ 0.0%vs. prior month
$249K
latest month
12-month trend
B0CH929RS5
Amazon Basics Reclosable Double Zipper Sandwich Storage Bags for Food Storage, BPA Free, 100 Count
100K
▲ 0.0%vs. prior month
$323K
latest month
12-month trend
B000VXO4L2
Elmer's Disappearing Purple School Glue Sticks, Washable, 7 Grams, 30 Count - Posters, Back to School, Bulk Pack for Classrooms, #1 Teacher Brand
80K
▲ 300.0%vs. prior month
$444.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best 1 Dollar Items Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Amazon Basics is the best-performing 1 dollar items brand in July 2026, moving 200,000 units across 2 ASINs for 23.0% of Top 10 volume. Fresh Produce (Brands May Vary) follows with 100,000 units (11.5%), ahead of Bounty on 100,000 units (11.5%).
Volume is spread across 9 brands, with the top three holding 46.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $0.82 to $3.19, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon Basics
2 ASINs in Top 10
23.0%
Units
200K
Revenue
$572K
Avg. price
$3.08
B09541P9WH
$2.65·★4.7·80K revsAmazon Basics Double-Tipped Cotton Swabs for Personal Hygiene and Baby Care, Cotton, Versatile, Baby Safe, 500 Count
Units sold100KB0CH929RS5
$3.50·★4.8·46.6K revsAmazon Basics Reclosable Double Zipper Sandwich Storage Bags for Food Storage, BPA Free, 100 Count
Units sold100K
Fresh Produce (Brands May Vary)
1 ASIN in Top 10
11.5%
Units
100K
Revenue
$82K
Avg. price
$0.82
B000NOGKN4
$0.82·★4.5·46.4K revsMedium Hass Avocado
Units sold100K
Bounty
1 ASIN in Top 10
11.5%
Units
100K
Revenue
$283K
Avg. price
$3.19
B000VCFB0G
$3.19·★4.8·41.4K revsBounty Paper Napkins, White, 200 Count, Packaging may vary
Units sold100K
Trending 1 Dollar Items Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B000VXO4L2 booked 80K units at $7.49, with ▲ 300.0% MoM change. On the growth side, B000NP15HO leads positive momentum with ▲ 471.4% MoM growth on 4K units, with B00005249G close behind at ▲ 125.0% MoM on 9K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B000VXO4L2
Elmer's Disappearing Purple School Glue Sticks, Washable, 7 Grams, 30 Count - Posters, Back to School, Bulk Pack for Classrooms, #1 Teacher Brand
Price
$7.49
Rating
4.8
Reviews
45.3K
Latest month sales
B000NP15HO
Avery Hi-Liter Pen-Style Highlighters, Smear Safe Ink, Chisel Tip, 3 Assorted Color Highlighters (25860)
Price
$1.59
Rating
4.8
Reviews
1.3K
Latest month sales
B00005249G
BIC Round Stic Black Ballpoint Pens, Medium Point, 1.0mm, 10-Count | Bulk Pack for Office or School, Flexible Round Barrel for Comfort, Smooth Ink for Consistent Writing, Dependable Performance
Unlock to view ASIN details and product titles
Price
$0.99
Rating
4.7
Reviews
14.3K
Latest month sales
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